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Security report for perfalytics.com

Perfalytics, Inc. · Healthcare · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

69/100

Risk levelMedium

0–100, higher is better. How it is calculated

Freshpaint is a healthcare-focused privacy platform designed to help healthcare marketers and organizations manage their data in compliance with HIPAA regulations. The company offers a suite of services including a BAA-supported platform, safe-by-default data blocking, complete visitor journey tracking, and secure server-side connections to ensure sensitive health information is never shared with non-compliant advertising and analytics tools. Positioned as a specialized SaaS provider, Freshpaint targets healthcare marketers seeking to balance high-performance marketing with stringent privacy requirements. The website reflects a professional and consistent brand image, emphasizing trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

  4. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching perfalytics.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
30
Email security
65
DNS health
75
Network security
100
GDPR outside view
85
Average
69

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Freshpaint operates in the healthcare technology sector with a focus on privacy and marketing data governance. Its business model is B2B SaaS, serving healthcare organizations that require HIPAA-compliant marketing solutions. The platform integrates with major marketing and analytics tools while ensuring PHI is protected. The company demonstrates strong market positioning through its emphasis on compliance, partnerships with healthcare entities, and a comprehensive product offering. The absence of direct contact emails or phone numbers suggests a controlled lead generation approach via demos and contact forms. The company is medium-sized and based in the United States, with no publicly disclosed parent or subsidiary companies.

Security posture

The website employs HTTPS with excellent SSL configuration and integrates multiple security best practices such as blocking PHI data to non-compliant tools by default and using secure server-side connections. While explicit security headers like CSP and X-Frame-Options are not visibly confirmed in the HTML, the overall security posture is strong with no exposed sensitive data or vulnerable libraries detected. However, the absence of a published security policy, incident response contacts, or vulnerability disclosure program indicates room for improvement in transparency and incident readiness. The platform’s focus on HIPAA compliance and privacy-first design reflects a mature security culture aligned with healthcare industry standards.

Recommendations

  1. Implement and explicitly publish security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to enhance browser security.
  2. Publish a formal security policy and incident response contact information to improve transparency and trust.
  3. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting of security issues.
  4. Consider adding verified company contact emails and phone numbers for improved business credibility and customer support.
  5. Regularly audit third-party integrations and tracking pixels to ensure ongoing compliance with privacy regulations.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Perfalytics, Inc.
Description
Freshpaint helps marketers govern their data to make sure protected health information is never shared with advertising, analytics, and website tools.
Key services
BAA Supported Platform, Safe by Default Approach, Complete Visitor Journey, Secure Server-Side Connections, Web Tracker Manager, Audiences, Ad Performance
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Google Analytics (gtag.js), HubSpot, Facebook Pixel, Reddit Pixel, Quora Pixel, AdRoll, Adobe DTM, Bing UET, LinkedIn Insight Tag, WebFont Loader, Cloudfront CDN, Webflow CMS
Frameworks
Webflow, HubSpot
Platforms
AWS Cloudfront, HubSpot Marketing Platform
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of secure server-side connections
  • Blocking PHI data to non-compliant tools by default

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, Adobe Analytics (via DTM)
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, Facebook Ads, Bing Ads, Reddit Ads, Quora Ads, LinkedIn Ads, AdRoll
Tracking pixels
Facebook Pixel, Reddit Pixel, Quora Pixel, LinkedIn Insight Tag, Bing UET, AdRoll
Marketing tools
HubSpot, Adobe DTM
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge
  2. Strong focus on healthcare privacy and HIPAA compliance
  3. Use of multiple marketing and analytics integrations with privacy controls
  4. Comprehensive product offerings targeting healthcare marketers
  5. No exposed sensitive data or security misconfigurations detected
  6. No direct contact emails or phone numbers publicly listed, contact via forms
  7. WHOIS data is privacy protected or unavailable, typical for this sector
Technical notes

Notes

The website is built on a modern technology stack including Webflow CMS, AWS Cloudfront hosting, and integrates multiple marketing and analytics platforms such as Google Analytics, HubSpot, Facebook Pixel, and Adobe DTM. The site is well-optimized for performance and mobile responsiveness, with good SEO and accessibility features. The use of server-side connections for data handling reduces exposure of sensitive information. The technical implementation reflects a mature digital infrastructure suitable for a healthcare SaaS provider, with fast loading times and professional design. Opportunities exist to enhance security header implementation and formalize security documentation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 70/100Medium32 findingsView report
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