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Security report for outfrontmedia.com

OUTFRONT Media Inc. · Media · United States

Medium risk. 3 critical or high findings in SSL/TLS and Security headers.

Security score

73/100

Risk levelMedium

0–100, higher is better. How it is calculated

OUTFRONT Media Inc. is a leading outdoor advertising company specializing in out-of-home (OOH) advertising services including billboards, digital media, transit advertising, and street furniture advertising. The company operates across 140+ markets in North America, targeting advertisers and brands seeking impactful real-world media solutions. Their business model focuses on leveraging creative excellence, audience data, and innovative ad technology to deliver measurable marketing impact. The website demonstrates a mature digital presence with modern technologies such as Next.js, React, and extensive use of analytics and marketing tools including HubSpot, TikTok Pixel, and Microsoft Clarity. Security posture is strong with HTTPS enforcement and modern security headers, though the absence of a public vulnerability disclosure or incident response contact is noted. Privacy compliance is well addressed with comprehensive privacy and cookie policies and consent mechanisms. The WHOIS data is unavailable or privacy-protected, which slightly reduces trust but the overall business credibility remains high based on website content and external references.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching outfrontmedia.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
59
Security headers
30
Email security
85
DNS health
80
Network security
100
GDPR outside view
83
Average
73

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

OUTFRONT Media holds a strong market position as one of the largest OOH media companies in North America. Their competitive advantage lies in a broad portfolio of media assets, advanced ad tech capabilities including programmatic advertising and audience measurement, and creative services that enhance campaign effectiveness. Revenue streams likely include media sales, programmatic ad placements, and creative service fees. The target customer segments are advertisers and marketers across various industries seeking outdoor advertising solutions. The company maintains a robust partnership ecosystem, including investor relations and customer portals. Growth indicators include extensive case studies, client testimonials, and a focus on innovation. Strategic observations suggest continued investment in digital transformation and data-driven marketing solutions.

Security posture

The website demonstrates a high level of security maturity with HTTPS enabled and multiple security headers implemented. No exposed sensitive data or vulnerable libraries were detected in the HTML content. The use of third-party analytics and marketing scripts is extensive but appears well managed. However, the lack of a published security policy, incident response plan, or vulnerability disclosure program indicates room for improvement in transparency and readiness. Compliance with GDPR is implied through privacy policies and cookie consent mechanisms, but explicit statements or certifications are not present. Overall, the security posture is strong but could benefit from enhanced communication of security governance and incident handling.

Recommendations

  1. Publish a public vulnerability disclosure or security.txt file to improve transparency and encourage responsible reporting.
  2. Add explicit incident response contact information on the website to facilitate timely communication of security issues.
  3. Enhance privacy compliance disclosures with clear GDPR and CCPA statements and data retention policies.
  4. Regularly audit and monitor third-party scripts and tracking pixels to mitigate potential security risks.
  5. Consider obtaining and displaying recognized security certifications (e.g., ISO 27001) to strengthen trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
OUTFRONT Media Inc.
Description
OUTFRONT connects clients to outdoor advertising media assets and audiences to drive brand innovation with billboards, digital media, and more. They create real-world experiences that engage, influence, and drive impact through creative excellence, high-impact environments, and intelligent audience data.
Key services
Billboards, Digital OOH, Transit Advertising, Street Furniture Advertising, Programmatic Ad Tech, Creative Services, Audience Measurement
Content quality
excellent
Branding
consistent

Technology

Stack
React, Next.js, JavaScript, Video.js, Google Tag Manager, HubSpot, TikTok Pixel, Microsoft Clarity, LinkedIn Insight Tag, Bing Ads, Facebook Pixel, Pardot, Vercel Analytics
Frameworks
Next.js
Platforms
Vercel
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Use of modern security headers
  • No exposed sensitive data in HTML
  • Secure external scripts loading

Analytics and tracking

Services
Google Analytics (via GTM), HubSpot Analytics, Microsoft Clarity, Vercel Analytics, TikTok Analytics, LinkedIn Insight
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
HubSpot Ads, TikTok Ads, Facebook Ads, Bing Ads, LinkedIn Ads
Tracking pixels
TikTok Pixel, Facebook Pixel, LinkedIn Insight Tag, Microsoft Clarity
Marketing tools
HubSpot, Pardot, Vercel Analytics
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia.
  2. Strong branding and consistent messaging throughout site.
  3. Multiple client testimonials and case studies enhance trust.
  4. Comprehensive privacy and cookie policies with consent mechanism.
  5. Use of modern web technologies and analytics tools.
  6. No visible security or privacy red flags in content or scripts.
  7. WHOIS data missing or privacy-protected, which is a minor concern.
  8. No direct company contact emails or phone numbers found on homepage; contact via forms and social media.
  9. No explicit security policy or incident response info published.
Technical notes

Notes

The website is built on a modern technology stack featuring React and Next.js, hosted on Vercel, and managed via Contentstack CMS. It employs advanced video and media handling capabilities and integrates multiple analytics and marketing tools for data-driven insights. Performance is optimized with preloading and asynchronous script loading. The site is mobile-optimized with responsive design and accessibility considerations. SEO is supported by comprehensive meta tags, Open Graph data, and structured data in JSON-LD format. Technical risks are minimal, though reliance on numerous third-party scripts requires ongoing security vigilance. Opportunities exist to further modernize by consolidating tracking tools and enhancing accessibility features.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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