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Security report for newprivatemarkets.com

New Private Markets · Finance · N/a

Low risk. 1 critical or high finding in SSL/TLS.

Security score

84/100

Risk levelLow

0–100, higher is better. How it is calculated

New Private Markets is a subscription-based intelligence service specializing in sustainable investment, ESG, and impact investing across private equity, real estate, infrastructure, and debt sectors. The website targets investors and financial professionals seeking in-depth research and insights in these niche markets. The company positions itself as a trusted source for ESG and impact investing intelligence, leveraging a professional digital presence and subscription model to monetize its content. Technically, the website is built on WordPress with a modern tech stack including WPBakery Page Builder, Slider Revolution, WooCommerce for e-commerce capabilities, Algolia for search, and multiple analytics and marketing integrations such as Google Tag Manager, Marketo, Sailthru, and Datadog. Cookie consent is managed via Cookiebot with compliance to IAB TCF v2.2 standards, indicating attention to privacy regulations. The site is mobile optimized and uses HTTPS, reflecting a mature digital infrastructure. From a security perspective, the site enforces HTTPS, employs cookie consent mechanisms, and restricts copy-pasting of content to protect intellectual property. However, it lacks explicit privacy policy and terms of service pages, and no security.txt or incident response contacts are published. The WHOIS data is missing or unavailable, which raises concerns about domain registration legitimacy despite the professional website content. Overall, the site demonstrates a good security posture and technical maturity but would benefit from enhanced transparency in privacy and security policies. The absence of WHOIS data impacts trustworthiness and should be addressed. Strategic recommendations include publishing comprehensive privacy and terms policies, adding vulnerability disclosure information, and providing clear incident response contacts to improve compliance and trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
85
Email security
73
DNS health
85
Network security
100
GDPR outside view
88
Average
84

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

New Private Markets operates in the specialized finance sector focusing on ESG and impact investing intelligence. Its subscription-based business model targets institutional investors and professionals interested in sustainable finance. The company leverages partnerships with marketing and analytics providers to optimize customer acquisition and retention. The website's content quality and branding consistency support its market positioning as a niche leader. However, the lack of visible company registration and WHOIS data creates a gap in business credibility. The firm appears to have a medium-sized operation with a focus on digital content delivery and research services. Growth potential lies in expanding subscription offerings and enhancing compliance transparency to build greater trust among institutional clients.

Security posture

The website exhibits a solid security foundation with HTTPS enforcement, cookie consent aligned with GDPR frameworks, and content protection mechanisms such as copy-paste restrictions. Integration of monitoring tools like Datadog indicates proactive security and performance oversight. However, the absence of explicit privacy policies, terms of service, and incident response contacts limits the site's compliance maturity. The missing WHOIS data is a significant concern for domain legitimacy and trust. No obvious vulnerabilities or exposed sensitive data were detected in the HTML content. Security best practices are partially implemented but could be improved by adding formal security documentation and disclosure channels.

Recommendations

  1. Publish a comprehensive privacy policy and terms of service accessible from the website footer or main navigation.
  2. Implement and publish a security.txt file to facilitate vulnerability disclosure and incident reporting.
  3. Provide clear incident response contact information such as security@ or abuse@ email addresses.
  4. Conduct regular audits of third-party scripts and plugins to ensure no vulnerable libraries are in use.
  5. Enhance accessibility features to improve compliance with standards and user experience for all visitors.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
New Private Markets
Description
New Private Markets provides intelligence on sustainable investment, ESG and impact investing in private equity, real estate, infrastructure and debt.
Key services
Sustainable investment intelligence, ESG and impact investing insights, Research on private equity, real estate, infrastructure, and debt
Content quality
good
Branding
consistent

Technology

Stack
WordPress, WPBakery Page Builder, Slider Revolution, WooCommerce, Algolia Search, Google Tag Manager, Google Analytics, Datadog Logs, Marketo Munchkin, Sailthru, Cookiebot
Frameworks
IAB TCF v2.2 (Cookie Consent Framework)
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent with granular controls
  • Copy-paste content restriction to protect intellectual property
  • Use of security and analytics monitoring (Datadog)

Analytics and tracking

Services
Google Analytics, Datadog Logs, Parsely
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Google Ad Manager (DFP)
Tracking pixels
Marketo Munchkin, Parsely, Datadog Logs, Sailthru
Marketing tools
Marketo, Sailthru
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website uses HTTPS and modern web technologies
  2. No WHOIS data available, domain registration status unclear
  3. Cookie consent implemented with IAB TCF v2.2 compliance
  4. Copy-paste content restriction indicates content protection focus
  5. No explicit privacy policy or terms of service pages found
  6. Multiple third-party marketing and analytics tools integrated
  7. Professional design and consistent branding
  8. No contact phone numbers found, only email contact
  9. No security.txt or vulnerability disclosure information present
Technical notes

Notes

The website is built on a WordPress CMS platform enhanced with popular plugins and tools for content management, e-commerce, and marketing automation. The use of Algolia search improves user experience with fast and relevant search results. Google Tag Manager and multiple analytics services enable detailed user behavior tracking and marketing optimization. Cookiebot integration ensures cookie consent management compliant with GDPR and IAB standards. Performance is moderate with room for optimization, especially in accessibility and SEO. The technical infrastructure supports a professional and scalable digital presence but requires ongoing maintenance to mitigate risks from third-party dependencies.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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