Místoprodeje.cz is a specialized Czech media platform focused on in-store marketing, POP media, and retail industry news. It provides comprehensive content including news, interviews, market data, and organizes industry competitions such as the VISA Czech Top Shop. The website demonstrates a mature digital presence with regular content updates, structured data implementation, and integration of multiple analytics and marketing tools. Technically, it is built on WordPress with modern plugins and tracking technologies, ensuring good performance and SEO optimization. Security posture is solid with HTTPS, cookie consent, and anti-bot measures, though some security headers could be enhanced. The absence of WHOIS data is a notable gap in domain legitimacy verification but does not detract from the professional appearance and trust signals on the site. Overall, the site serves its niche audience effectively with high-quality content and a professional user experience.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
40/ 100 · High
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
8 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
Critical
EU business without adequate privacy measures
EU businesses are subject to strict GDPR requirements
What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures
High
No Privacy Policy found
GDPR requires a clear and accessible privacy policy
What to do: Add a comprehensive privacy policy page and link to it prominently
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
75
Security headers
15
Email security
70
DNS health
60
Network security
100
GDPR outside view
40
Average
60
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention mistoprodeje.cz, from OffSeq Breach.
No leaked records found
Breach holds no records for mistoprodeje.cz right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The website occupies a niche position in the Czech retail marketing sector, targeting marketing professionals and retail stakeholders interested in in-store marketing trends and news. Its business model revolves around content provision, industry insights, and event/competition organization, likely generating revenue through partnerships and advertising. The presence of partner domains and social media channels indicates a well-established ecosystem. The site’s consistent branding and frequent updates suggest a stable operation with growth potential in the retail media space.
Security posture
The site employs HTTPS with a good SSL configuration and uses Google reCAPTCHA v3 to mitigate bot traffic. Cookie consent mechanisms comply with GDPR requirements, and multiple tracking pixels are used for analytics and marketing. However, explicit security headers like Content-Security-Policy and X-Frame-Options are not clearly present, which could be improved. No vulnerabilities or exposed sensitive data were detected in the HTML content. Incident response and security policy information are not publicly available, which could be a gap in transparency and readiness.
Recommendations
Implement comprehensive security headers including CSP, X-Frame-Options, X-Content-Type-Options, and Referrer-Policy.
Publish a clear security policy and vulnerability disclosure page to enhance transparency and trust.
Verify and update WHOIS domain registration information to improve domain legitimacy and trustworthiness.
Regularly audit and update WordPress core, themes, and plugins to mitigate vulnerabilities.
Enhance visibility of contact information for security incidents and data protection officer if applicable.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
mistoprodeje.cz
Description
Místo prodeje - web věnující se marketingu v místě prodeje, in-store řešením a POS médiím. Informace, novinky, data, přehledy a inspirace na jednom místě!
Key services
Industry news and updates, In-store marketing insights, POP media information, Organizing and reporting on VISA Czech Top Shop and related competitions
Content quality
excellent
Branding
consistent
Technology
Stack
WordPress 6.8.3, jQuery 3.7.1, Yoast SEO plugin, WP Rocket caching, Google Tag Manager, Microsoft Clarity, Facebook Pixel, LinkedIn Insight Tag, Google reCAPTCHA v3, FontAwesome
Frameworks
WordPress
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
good
SEO
good
Security
Observed score
80/100
Good practices seen
HTTPS enforced
Use of Google reCAPTCHA v3
Cookie consent mechanism implemented
No exposed sensitive data in HTML
Analytics and tracking
Services
Google Analytics, Microsoft Clarity, Facebook Pixel, LinkedIn Insight Tag
Tracking level
moderate
Privacy practices
good
Advertising
Tracking pixels
Microsoft Clarity, Facebook Pixel, LinkedIn Insight
Marketing tools
Facebook Pixel, Microsoft Clarity, LinkedIn Insight Tag
Transparency
good
Site quality
Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high
Key observations
Website is a professional media and marketing portal focused on in-store marketing and retail industry news.
Content is regularly updated with recent articles and multimedia.
Strong use of structured data and SEO best practices.
Comprehensive cookie and privacy policies with consent management.
No direct contact emails or phone numbers found on homepage; contact page not fully analyzed due to content truncation.
No WHOIS data available, which is a concern for domain legitimacy verification.
No signs of malware or phishing detected.
No WAF or blocking mechanisms detected; site fully accessible.
Technical notes
Notes
The website is powered by WordPress 6.8.3 with a child theme and uses popular plugins such as Yoast SEO and WP Rocket for SEO and caching optimization. It integrates multiple third-party analytics and marketing tools including Google Analytics, Microsoft Clarity, Facebook Pixel, and LinkedIn Insight Tag. The site is mobile responsive with good accessibility features and well-structured content. Performance is moderate, likely benefiting from caching and CDN usage. The technical stack is modern and well-maintained, though some security best practices could be further implemented.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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Community rating
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