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Security report for matas.dk

Matas a/s · Retail · Denmark

Partial score · DNS & email only

75/100

0–100, higher is better. How it is calculated

Scanned

4 of 7 checks could not complete. The site may be unreachable or blocking automated scans, so the results below cover only what could be checked. Try a rescan later.

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
3of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

Security headers
70
GDPR outside view
88
Average
79
After the cap
75

Not counted

  • SSL/TLS: did not complete in this scan.
  • Email security: did not complete in this scan.
  • DNS health: did not complete in this scan.
  • Network security: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Matas A/S holds a dominant position in the Danish retail beauty and health market, leveraging a multi-channel business model combining physical stores and e-commerce. Its competitive advantage lies in brand recognition, a comprehensive loyalty program, and a broad product portfolio including well-known international brands. Revenue streams are primarily from product sales and membership fees for the Club Matas Plus program. The target customer segment is primarily Danish consumers interested in personal care and wellness products. Growth is supported by subsidiaries and sister brands across Nordic countries, creating a strong partnership ecosystem. The company demonstrates strategic digital maturity with integrated marketing and analytics tools, positioning it well for continued market leadership.

Security posture

The website exhibits a mature security posture with enforced HTTPS, cookie consent aligned with GDPR, and use of anti-forgery tokens to protect forms. No critical vulnerabilities or exposed sensitive data were detected in the HTML content. However, the absence of explicit security headers such as Content-Security-Policy and lack of a published security policy or incident response contact represent areas for improvement. The extensive use of third-party scripts and cookies necessitates ongoing monitoring to mitigate supply chain risks. Incident response readiness and security culture indicators are not publicly visible, suggesting an opportunity to enhance transparency and trust through published security documentation.

Recommendations

  1. Implement and enforce comprehensive security headers including Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  2. Publish a formal security policy and incident response contact information on the website.
  3. Establish a security.txt file to facilitate vulnerability disclosure and improve security transparency.
  4. Regularly audit and update third-party scripts and tracking services to minimize security risks.
  5. Enhance accessibility features to improve compliance and user experience for all visitors.

Contact details published on the site

Addresses
Legal name
Matas A/S
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Matas A/S
Description
Danmarks største Matas lige ved hånden med alt i makeup, hudpleje, dufte, hår og helse. Fri fragt til butik ved køb over 129,-.
Key services
Online retail of makeup, skincare, fragrances, haircare, health products, Club Matas loyalty program with free and paid tiers, Free shipping to stores for orders over 129 DKK
Content quality
good
Branding
consistent

Technology

Stack
React, jQuery 3.4.1, Google Tag Manager, Toastify, Cloudflare (implied by cookies), Zendesk, Microsoft services, Datadog, RichRelevance, Vimeo, Snapchat, Bambuser, Revieve
Frameworks
React
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism implemented
  • No exposed sensitive data in HTML
  • Use of anti-forgery cookies

Analytics and tracking

Services
Google Analytics, Datadog
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
RichRelevance, Google Analytics
Tracking pixels
Zendesk, Snapchat
Marketing tools
RichRelevance, Datadog, Bambuser
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge
  2. Comprehensive cookie consent and privacy policy mechanisms implemented
  3. Use of modern web technologies including React and Google Tag Manager
  4. Strong social media presence and multiple related domains
  5. WHOIS data is privacy protected, common for commercial sites
  6. No explicit security.txt or incident response contact found
  7. Good SEO and metadata usage
  8. Multiple third-party cookies and tracking services used with user consent
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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