Alma Media is a leading Finnish media company focused on sustainable growth by providing content and services that benefit users in everyday life, work, and leisure. The company operates a broad portfolio of media outlets and digital services, including advertising and specialized sectors such as automotive, housing, and recruitment. The website reflects a mature digital presence with comprehensive investor relations, corporate responsibility, and career information. Technically, the site is built on WordPress with modern JavaScript libraries and integrates Google Tag Manager and Sentry for analytics and error tracking. Security posture is strong with HTTPS enforced and no obvious vulnerabilities, though explicit security policies and incident response contacts are not published. Privacy compliance is well addressed with clear privacy and cookie policies and consent mechanisms. Overall, the site demonstrates professionalism, trustworthiness, and a solid business foundation.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
10/ 100 · Critical
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
8 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
Critical
EU business without adequate privacy measures
EU businesses are subject to strict GDPR requirements
What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures
High
No Privacy Policy found
GDPR requires a clear and accessible privacy policy
What to do: Add a comprehensive privacy policy page and link to it prominently
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Content-Security-Policy header
Controls resources the browser is allowed to load
What to do: Implement a Content-Security-Policy appropriate for your application
This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
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TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
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Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
52
Security headers
65
Email security
70
DNS health
80
Network security
100
GDPR outside view
10
Average
63
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention kumppanisisallot.fi, from OffSeq Breach.
No leaked records found
Breach holds no records for kumppanisisallot.fi right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Alma Media holds a strong market position in the Finnish media sector, leveraging a diversified business model that includes media content, advertising, and digital services tailored to various consumer needs. The company targets a broad audience including consumers, advertisers, and investors. Its digital ecosystem includes multiple related domains and services, enhancing its reach and engagement. The presence of detailed investor relations and sustainability information indicates transparency and corporate governance maturity. The company appears to have a large organizational size and a well-established brand in Finland.
Security posture
The website employs HTTPS with a good SSL configuration and uses security best practices such as asynchronous loading of analytics scripts and error tracking via Sentry. However, explicit security headers like Content-Security-Policy and X-Frame-Options are not visibly configured in the HTML source. There is no published security policy or incident response contact information, which could be improved to enhance trust and readiness. No vulnerabilities or exposed sensitive data were detected. The cookie consent mechanism aligns with GDPR requirements, supporting privacy compliance.
Recommendations
Implement and publish a dedicated security policy page including incident response contacts.
Add and enforce security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
Provide direct company contact emails and phone numbers for security and general inquiries on the contact page.
Enhance accessibility features to meet higher standards and improve user experience for all users.
Regularly audit third-party scripts and plugins to mitigate potential vulnerabilities.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
Alma Media
Description
Alma Media rakentaa kestävää kasvua tarjoten sisältöjä ja palveluja, jotka hyödyttävät käyttäjiä arjessa, työssä ja vapaa-ajalla.
Key services
Media content, Advertising services, Digital services in auto, housing, recruitment sectors
Content quality
good
Branding
consistent
Technology
Stack
jQuery, Google Tag Manager, WordPress, Custom Twitter Feeds plugin, Image Map Pro plugin, Sentry (error tracking), Micro-Sentry JavaScript SDK
Frameworks
WordPress, Bootstrap (implied by navbar classes)
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
85/100
Good practices seen
HTTPS enforced
Use of Google Tag Manager with async loading
Error tracking via Sentry
Analytics and tracking
Services
Google Tag Manager, Permutive
Tracking level
moderate
Privacy practices
good
Advertising
Tracking pixels
Permutive
Marketing tools
Permutive
Transparency
good
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is professionally designed and well-structured.
Content is primarily in Finnish with English alternate available.
Strong investor relations and corporate transparency.
Use of modern web technologies and analytics.
No exposed sensitive data or security misconfigurations detected.
No direct contact emails or phone numbers visible on main page; contact via dedicated page.
Cookie consent mechanism is implemented.
Social media presence on major platforms.
No signs of phishing, malware, or suspicious activity.
Technical notes
Notes
The website is powered by WordPress CMS with a modern tech stack including jQuery, Bootstrap, and custom JavaScript modules. It integrates Google Tag Manager and Permutive for analytics and tracking, and Sentry for error monitoring. The site uses responsive design techniques and preloads critical assets for performance. DNS prefetch and preconnect hints are used to optimize resource loading. The site shows moderate performance with good SEO and mobile optimization. There is room for improvement in accessibility and explicit security header implementation. Hosting provider details are not explicitly disclosed.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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