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Security report for keskisuomalainen.com

Keskisuomalainen · Media · Finland

Low risk. 4 critical or high findings in GDPR outside view.

Security score

78/100

Risk levelLow

0–100, higher is better. How it is calculated

Keskisuomalainen is a leading Finnish media conglomerate specializing in regional and local news through printed and digital newspapers, digital outdoor advertising, and radio broadcasting. The company targets a broad Finnish audience, reaching approximately 3.1 million people, representing 71% of the population. Their market position is strong as a dominant regional media provider with a large workforce and significant revenue. Technically, the website is built on WordPress with modern SEO and tracking tools like Yoast SEO, Google Tag Manager, and Cxense, hosted on reputable AWS infrastructure. Security posture is solid with HTTPS and domain transfer protections, though DNSSEC is not enabled and explicit security policies are absent. Privacy compliance is mostly met with a comprehensive privacy policy and terms of service, but lacks a cookie consent mechanism. Overall, the site is professional, well-branded, and trustworthy, with room for improvement in privacy and security transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, LinkedIn

      What to do: Document all third-party data sharing in your privacy policy

Need hands-on remediation? Email guard@offseq.com

Keep watching keskisuomalainen.com

This scan found 16 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
80
Email security
85
DNS health
75
Network security
100
GDPR outside view
35
Average
78

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Keskisuomalainen operates primarily in the media sector, focusing on print and digital news distribution, advertising, and radio. Their business model relies on content creation and advertising revenue, targeting Finnish consumers interested in regional news. The company has a long history dating back to 1999, with a large employee base of around 5,000. Partnerships with advertising and subscriber platforms like Meks and Oma Media enhance their service offerings. The company maintains a strong digital presence with SEO optimization and structured data, indicating a mature digital strategy. Growth indicators include acquisitions and digital expansion. The company’s ecosystem includes multiple regional news outlets and digital services, positioning it as a key player in Finnish media.

Security posture

The website demonstrates a moderate to good security posture with HTTPS enforced and domain status set to clientTransferProhibited, reducing risk of unauthorized domain transfers. However, DNSSEC is not enabled, which could expose the domain to DNS spoofing attacks. No explicit security policies or incident response contacts are published, which is a gap in transparency and readiness. The use of third-party scripts like Google Tag Manager and Cxense is standard but requires ongoing monitoring for vulnerabilities. No exposed sensitive data or vulnerable libraries were detected in the HTML content. Overall, the security posture is adequate for a media company but could be improved with enhanced DNS security and published security policies.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Implement a cookie consent banner/mechanism to comply fully with GDPR and ePrivacy regulations.
  3. Publish a clear security policy and incident response contact information to improve transparency and trust.
  4. Regularly audit and update third-party scripts to mitigate potential vulnerabilities.
  5. Enhance website accessibility features to meet WCAG standards and improve user experience.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Keskisuomalainen
Description
Mediakonserni Keskisuomalaisen painetut ja digitaaliset lehdet, digitaalinen ulkomainonta ja radio tavoittavat 3,1 miljoonaa suomalaista eli 71 prosenttia koko väestöstä.
Key services
Printed newspapers, Digital newspapers, Digital outdoor advertising, Radio broadcasting
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO, jQuery, Swiper.js, Google Tag Manager, Cxense
Frameworks
WordPress
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Use of Google Tag Manager and Cxense scripts asynchronously

Analytics and tracking

Services
Google Tag Manager, Cxense
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Cxense
Marketing tools
Cxense
Transparency
basic

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional media company site with extensive content and clear business focus.
  2. No signs of blocking or WAF interference.
  3. Good use of structured data and SEO best practices.
  4. Lacks explicit cookie consent mechanism despite GDPR relevance.
  5. No direct contact emails or phone numbers found in visible content; contact via forms only.
  6. Social media presence limited to LinkedIn.
  7. No explicit security or incident response policies published.
  8. Domain WHOIS data is transparent and consistent with business age and profile.
Technical notes

Notes

The website is built on WordPress CMS version 6.7.4, using Yoast SEO plugin for SEO optimization. It employs jQuery and Swiper.js for interactive elements and sliders. Hosting appears to be on AWS infrastructure, indicated by the use of AWS DNS servers. The site uses asynchronous loading for analytics and tracking scripts such as Google Tag Manager and Cxense, which is good for performance. The site is mobile responsive with good design quality and clear navigation. Some inline CSS and custom styles are used for branding consistency. Performance is moderate, with potential for improvement in loading speed and accessibility compliance. No critical technical issues were detected in the HTML content.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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