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Security report for kantar.com

Kantar · Media · N/a

Medium risk. 4 critical or high findings in SSL/TLS and Security headers.

Security score

62/100

Risk levelMedium

0–100, higher is better. How it is calculated

Kantar is a global leader in market research and data analytics, offering a comprehensive suite of services including brand strategy, sales performance analytics, and advanced data platforms. The website reflects a mature enterprise-level digital presence with consistent branding and professional content tailored to business clients seeking market insights. Technically, the site employs a modern technology stack with integrations such as Google Analytics, Hotjar, LinkedIn Insight, and Cookiebot for privacy compliance. Hosting and security are supported by Cloudflare, ensuring robust performance and protection. Security posture is strong with HTTPS enforced and cookie consent mechanisms in place, though explicit security headers and vulnerability disclosure information are absent. Overall, the site is safe, professional, and trustworthy, but the lack of WHOIS data and explicit privacy policy links suggests areas for improvement in transparency and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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Keep watching kantar.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
20
Email security
80
DNS health
85
Network security
100
GDPR outside view
88
Average
62

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Kantar operates in the media sector, targeting businesses requiring market research and analytics. Their business model is B2B, leveraging advanced analytics and data-driven insights to support brand and sales strategies. The company maintains partnerships with major service providers like Stripe for payments, Workday for HR, and Salesforce for marketing automation. The website's extensive use of third-party marketing and analytics tools indicates a sophisticated digital marketing strategy. Despite missing WHOIS data, the company's global reputation and enterprise scale support its legitimacy. Growth indicators include integration with multiple platforms and a comprehensive cookie consent framework, reflecting awareness of privacy regulations and user trust.

Security posture

The website demonstrates a solid security foundation with HTTPS and Cloudflare protection. Cookie consent is managed via Cookiebot, providing granular user control over tracking. Anti-bot measures such as Cloudflare turnstile cookies are present. However, the absence of explicit security headers like Content Security Policy (CSP), HSTS, and X-Frame-Options reduces the overall security score. No vulnerabilities or exposed sensitive data were detected in the analyzed content. Incident response and security policy information are not publicly available, which could hinder rapid response to security incidents. Compliance with GDPR is suggested by cookie consent but lacks explicit privacy policy documentation on the analyzed page.

Recommendations

  1. Implement and publish explicit security headers including CSP, HSTS, and X-Frame-Options to enhance protection against common web attacks.
  2. Provide clear and accessible privacy policy and terms of service pages linked prominently on the website to improve transparency and compliance.
  3. Publish a security.txt file or equivalent vulnerability disclosure policy to facilitate responsible reporting of security issues.
  4. Include incident response contact information such as security@ or abuse@ email addresses to improve trust and readiness.
  5. Regularly audit third-party scripts and cookies to ensure compliance with evolving privacy regulations and minimize tracking risks.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Kantar
Description
From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.
Key services
Brand strategy, Sales performance analytics, Advanced analytics, Products and platforms for market insights
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Google Analytics, Cookiebot, Hotjar, LinkedIn Insight Tag, StackAdapt, Stripe, Cloudflare
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent with granular controls
  • Use of anti-bot cookies (Cloudflare turnstile)
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Hotjar, LinkedIn Insight, StackAdapt
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, StackAdapt, LinkedIn Ads
Tracking pixels
Hotjar, Cookiebot, LinkedIn Insight, StackAdapt
Marketing tools
Pardot, HubSpot
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website uses extensive cookie consent and privacy management tools
  2. No explicit privacy policy or terms of service links found in provided HTML snippet
  3. Multiple third-party marketing and analytics integrations detected
  4. No contact emails or phone numbers explicitly found in provided content
  5. No security.txt or vulnerability disclosure information found
  6. Website content is business-focused and safe for general audiences
  7. WHOIS data unavailable, limiting domain registration trust analysis
Technical notes

Notes

The website uses a modern technology stack with Google Tag Manager, Google Analytics, Hotjar, LinkedIn Insight, StackAdapt, and Cookiebot for analytics, marketing, and privacy management. Hosting is via Cloudflare, providing CDN and security services. The site loads multiple optimized CSS stylesheets and asynchronous JavaScript for performance. Mobile optimization and accessibility are good, with responsive design and cookie consent dialogs adapted for different devices. SEO is supported by meta tags including Open Graph and Twitter cards. No CMS was explicitly detected from the provided data. Performance is moderate, with room for improvement in loading speed and security header implementation. Technical debt appears low, but the absence of WHOIS data and some compliance documentation suggests areas for digital maturity enhancement.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 74/100Medium28 findingsView report
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