Skip to main content

Security report for jackdaniels.com

Jack Daniel's · Retail · United States

Low risk. 2 critical or high findings in Security headers.

Security score

76/100

Risk levelLow

0–100, higher is better. How it is calculated

Jack Daniel's is a globally recognized premium Tennessee whiskey brand with a rich heritage dating back to 1866. The website serves as a brand portal offering product information, heritage storytelling, and visitor engagement. It targets adult consumers legally permitted to purchase alcohol, emphasizing responsible drinking and compliance with age restrictions. The site is professionally designed, mobile-optimized, and leverages modern web technologies such as Next.js and React for a performant user experience. Privacy and cookie consent management are implemented via OneTrust, reflecting compliance with GDPR and other privacy regulations. Security posture is strong with HTTPS enforced and standard security headers present, though explicit incident response and vulnerability disclosure information are absent. WHOIS data is unavailable, likely due to privacy protection, but the website's branding and content strongly indicate legitimacy. Overall, the site is a well-maintained digital asset supporting Jack Daniel's market position as a leading whiskey brand.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching jackdaniels.com

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. See sample alerts.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
85
Security headers
25
Email security
70
DNS health
85
Network security
100
GDPR outside view
88
Average
76

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Jack Daniel's operates in the retail sector focused on alcoholic beverages, specifically premium whiskey. The business model centers on manufacturing, brand marketing, and direct consumer engagement through digital channels. The website supports brand positioning by providing rich content and compliance features such as age verification. The parent company is Brown-Forman Corporation, a major player in the beverage industry. The site integrates marketing and analytics tools like Google Tag Manager and OneTrust for consent management, indicating a mature digital marketing strategy. No direct contact details or security incident channels are publicly disclosed, which is typical for large consumer brands. The absence of WHOIS data is consistent with privacy protection practices common among established brands.

Security posture

The website demonstrates a strong security posture with HTTPS enforced and multiple security headers implemented, including HSTS, CSP, and X-Frame-Options. Cookie consent is managed via OneTrust, supporting privacy compliance. No exposed sensitive data or vulnerable libraries were detected in the analyzed content. However, the site lacks a public security policy, incident response contact, or vulnerability disclosure mechanism, which could improve transparency and trust. The age verification gate is a positive compliance and security feature for the alcohol industry. Overall, the security maturity is high but could benefit from enhanced public security communications.

Recommendations

  1. Implement a publicly accessible security.txt file to facilitate vulnerability reporting.
  2. Publish an explicit security policy and incident response contact information.
  3. Enhance transparency by providing direct company contact emails and phone numbers on the site.
  4. Regularly audit third-party scripts and libraries to ensure no vulnerabilities are introduced.
  5. Maintain and update privacy and cookie policies to reflect evolving regulations and best practices.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Jack Daniel's
Description
Jack Daniel's is a renowned Tennessee whiskey brand with a rich heritage, offering premium whiskey products and brand experiences.
Key services
Whiskey production, Brand heritage storytelling, Merchandising, Visitor experiences
Content quality
excellent
Branding
consistent

Technology

Stack
React, Next.js, Typekit fonts, OneTrust Consent Management, Google Tag Manager
Frameworks
Next.js
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Cookie consent management
  • Age verification gate

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Marketing tools
OneTrust Consent Management
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website includes age verification gate consistent with alcohol industry regulations.
  2. Comprehensive cookie and privacy policies with consent management implemented.
  3. No exposed sensitive data or security vulnerabilities detected in HTML content.
  4. WHOIS data unavailable, indicating privacy protection or registry data issue.
  5. Website uses modern web technologies and frameworks for performance and UX.
  6. No direct contact emails or phone numbers found in the analyzed content.
  7. No security.txt or explicit vulnerability disclosure page found.
  8. No incident response or security contact information publicly available.
Technical notes

Notes

The website is built using modern JavaScript frameworks, primarily Next.js and React, ensuring server-side rendering and fast performance. Fonts are loaded via Adobe Typekit, and consent management is handled by OneTrust, indicating a focus on user experience and compliance. Google Tag Manager is used for analytics and marketing integrations. The site is mobile-optimized with responsive design and accessibility considerations. No CMS was explicitly detected, suggesting a custom or headless CMS approach. Hosting provider details are not disclosed in the content. Performance is fast with proper use of preload and deferred scripts. SEO is supported by appropriate meta tags and Open Graph data. Overall, the technical infrastructure is modern and well-implemented.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with jackdaniels.com. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review jackdaniels.com.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.