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Security report for insightstrategygroup.com

MarketCast · Media · United States

Medium risk. 6 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

52/100

Risk levelMedium

0–100, higher is better. How it is calculated

MarketCast is a leading marketing research company specializing in primary research and marketing effectiveness solutions that help brands understand consumer beliefs and behaviors to build brand fandom. The company serves a broad range of clients including top advertisers, media companies, and content creators, positioning itself as a trusted partner in the media and advertising industry. The website demonstrates a mature digital infrastructure built on WordPress with Elementor, integrated with HubSpot for marketing automation and analytics, and enhanced with Google reCAPTCHA Enterprise for form security. The security posture is strong with HTTPS enforced and modern tracking and consent mechanisms in place, though some security headers could be improved. Overall, the website is professional, content-rich, and compliant with privacy regulations, reflecting a credible and trustworthy business presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
43/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
15
Email security
75
DNS health
80
Network security
100
GDPR outside view
43
Average
52

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

MarketCast holds a strong market position, trusted by 80% of Ad Age’s top ad spenders and supporting major movie and streaming releases worldwide. Their business model focuses on B2B services offering advertising effectiveness, brand tracking, content testing, attribution, and custom research. The company leverages data science and social science expertise to deliver actionable insights, targeting marketers and brand managers seeking to optimize campaigns and understand consumer behavior. The website's integration with multiple marketing and analytics tools indicates a sophisticated approach to customer engagement and lead generation. Social media presence across LinkedIn, Twitter, Facebook, and Instagram further supports their brand visibility and outreach.

Security posture

The website employs HTTPS with a valid SSL certificate, uses Google reCAPTCHA Enterprise to protect forms, and implements cookie consent banners for GDPR compliance. However, explicit security headers like Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not detected, representing an area for improvement. No vulnerabilities or exposed sensitive data were found in the HTML content. The absence of a published security policy or incident response contact limits transparency in security governance. Overall, the security posture is solid but could be enhanced by adopting additional best practices and publishing formal security documentation.

Recommendations

  1. Implement and configure security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to enhance protection against common web attacks.
  2. Publish a dedicated security policy page outlining security practices, compliance, and incident response procedures to improve transparency and trust.
  3. Establish a vulnerability disclosure program or security.txt file to facilitate responsible reporting of security issues.
  4. Regularly audit third-party scripts and libraries to ensure no vulnerable components are included.
  5. Enhance data retention and privacy policy details to clarify user data handling and retention periods.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
MarketCast
Description
MarketCast provides primary research and marketing effectiveness solutions that identify consumer beliefs and behaviors to build brand fandom.
Key services
Advertising effectiveness solutions, Brand health and tracking research, Entertainment content testing and research, Attribution and media campaign measurement, Custom quantitative and qualitative research
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, HubSpot forms and analytics, Google reCAPTCHA Enterprise, Google Tag Manager, 6sense tracking, JetMenu, Anywhere Elementor Pro
Frameworks
Elementor page builder
Platforms
WordPress CMS
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Google reCAPTCHA Enterprise used on forms
  • HubSpot cookie consent banner implemented

Analytics and tracking

Services
HubSpot Analytics, Google Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
HubSpot Ads Pixel, 6sense
Marketing tools
HubSpot
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and content-rich
  2. Strong focus on marketing research and advertising effectiveness
  3. Multiple social media channels linked and active
  4. Use of modern web technologies and marketing tools
  5. Good privacy and cookie compliance with user consent mechanisms
  6. No visible security or content blocking issues
Technical notes

Notes

The website is built on WordPress CMS using the Elementor page builder and several plugins including Anywhere Elementor Pro, JetMenu, and HubSpot integrations. It uses modern web technologies such as Google Tag Manager, Google reCAPTCHA Enterprise, and 6sense tracking for marketing and analytics. The site is mobile-optimized with responsive design and good accessibility features. Performance is moderate, likely influenced by the number of scripts and integrations. The SEO is well-implemented with Yoast SEO plugin, proper meta tags, Open Graph, and JSON-LD structured data. The technical setup supports a professional and scalable digital presence suitable for a large enterprise marketing research firm.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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