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Security report for informa.se

Informa Aktiebolag · Media · Sweden

Medium risk. 7 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

50/100

Risk levelMedium

0–100, higher is better. How it is calculated

Informa Aktiebolag is a well-established Swedish B2B sales partner specializing in media and sales technology solutions. With nearly 50 years of experience, the company supports media houses and organizations in scaling their sales through tailored SalesTech, automation, and AI-driven services. Their market position is strong within the Swedish B2B media sector, leveraging a blend of traditional and digital sales channels. Technically, the website is built on the HubSpot CMS platform, integrating modern marketing and analytics tools such as Google Analytics 4, Facebook Pixel, and LinkedIn Insight Tag, reflecting a mature digital infrastructure. Security posture is solid with HTTPS enforced, secure forms, and cookie consent mechanisms, although explicit security policies and incident response contacts are not published. Overall, the website demonstrates professionalism, good content quality, and compliance with GDPR, supporting a trustworthy business presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
0/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

Need hands-on remediation? Email guard@offseq.com

Keep watching informa.se

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
45
Email security
85
DNS health
70
Network security
100
GDPR outside view
0
Average
50

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Informa operates primarily in the media sector, offering services like ad sales, meeting booking, and SalesTech solutions. Their business model focuses on B2B partnerships, targeting media companies and organizations seeking to enhance sales efficiency. The company has a medium-sized footprint with a consistent brand and a clear digital marketing strategy. Partnerships with industry bodies like IAB Sweden further strengthen their market credibility. The website content and structure indicate a customer-centric approach with accessible contact channels and a focus on automation and AI to drive growth.

Security posture

The website employs HTTPS with strong SSL configuration and uses HubSpot's secure hosting and form infrastructure. Cookie consent is implemented with opt-in/out options, and tracking is transparent with major analytics and advertising pixels. No critical vulnerabilities or exposed sensitive data were detected in the HTML content. However, the absence of a published security policy or incident response contact limits transparency in security governance. The security score is good but could be improved by adding explicit security documentation and vulnerability disclosure mechanisms.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and compliance.
  2. Implement and publish a vulnerability disclosure policy or security.txt file.
  3. Provide clear incident response contact information for security issues.
  4. Regularly review and update third-party scripts to mitigate potential vulnerabilities.
  5. Enhance website accessibility features to improve compliance and user experience.

Contact details published on the site

Addresses
Legal name
Informa Aktiebolag
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Informa Aktiebolag
Description
B2B-partner som hjälper medier och bolag att växla upp sina affärer med försäljning, SalesTech, smarta automationer och AI. Grundat på 70-talet som säljbolag för tidskrifter, med fokus på medieaffärer och digitala samt tryckta produkter. Verkar för fri journalistik och samarbetar med lönsamma B2B-titlar i Sverige.
Key services
Annonsförsäljning, Mötesbokning, SalesTech-lösningar, Automation och AI-stöd
Content quality
good
Branding
consistent

Technology

Stack
HubSpot CMS, jQuery, AOS (Animate On Scroll), basicLightbox, Google Tag Manager, Google Analytics 4, LinkedIn Insight Tag, Facebook Pixel
Platforms
HubSpot
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of HubSpot secure forms
  • Cookie consent banner with opt-in/out
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics 4, HubSpot Analytics, LinkedIn Insight Tag
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Facebook Ads
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Google Analytics 4
Marketing tools
HubSpot Forms
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed and content-rich
  2. Strong focus on B2B sales and media partnerships
  3. Good use of modern marketing and analytics tools
  4. Clear contact information and consent mechanisms present
  5. No critical security issues detected
  6. No explicit security or incident response policies published
Technical notes

Notes

The website is built on HubSpot CMS, leveraging modern JavaScript libraries such as jQuery and AOS for animations. It integrates multiple marketing and analytics tools including Google Analytics 4, Facebook Pixel, and LinkedIn Insight Tag, managed via Google Tag Manager. The site is mobile-optimized with responsive design and uses lazy loading for images. Performance is moderate, with potential for optimization in loading times. The technical implementation is solid with valid HTML and CSS, but accessibility could be improved. The use of HubSpot ensures reliable hosting and security features, reducing technical debt and operational risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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