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Security report for humblegroup.com

Humble Group · Retail · Sweden

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

56/100

Risk levelMedium

0–100, higher is better. How it is calculated

Humble Group is a Swedish-based global FMCG holding company specializing in fast-growing, entrepreneur-driven brands focused on innovative, healthier, and more sustainable consumer products. The company operates multiple subsidiary brands across confectionery, health foods, and functional foods, positioning itself as a market leader in sugar-reduced and plant-based products. The website reflects a professional corporate presence with investor relations content and multi-language support, targeting investors, partners, and industry stakeholders. Technically, the website is built on WordPress using the Avada theme and Slider Revolution plugin, with integrations such as Google Tag Manager and Cookiebot for analytics and cookie consent management. The site is mobile-optimized and performs moderately well, with good SEO and accessibility basics. Hosting is via GoDaddy, and the domain is well-established since 2013. Security posture is solid with HTTPS enforced and cookie consent implemented, though there is room for improvement by adding security headers and explicit security policies. No critical vulnerabilities or exposed sensitive data were detected. Privacy compliance is good with GDPR-aligned cookie consent and a privacy policy present. Overall, the website and business demonstrate a high level of professionalism and trustworthiness with a strong market position in the FMCG sector. Strategic recommendations include enhancing security headers, publishing incident response information, and improving accessibility features to further strengthen the security and compliance posture.

Scanned

NIS2 and GDPR posture

GDPR outside view
50/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

Need hands-on remediation? Email guard@offseq.com

Keep watching humblegroup.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
15
Email security
85
DNS health
85
Network security
40
GDPR outside view
50
Average
56

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Humble Group holds a diversified portfolio of FMCG brands focused on health-conscious and sustainable products, including confectionery, protein snacks, and functional foods. Their business model centers on acquiring and accelerating growth in small to medium-sized FMCG companies. The company targets health-conscious consumers and investors interested in sustainable consumer goods. Revenue streams include product sales through retail and e-commerce channels. The group shows strong growth indicators with a net turnover forecast of 7,708 MSEK in 2024 and adjusted EBITA of 578 MSEK. The company maintains a robust partnership ecosystem with multiple subsidiary brands and a clear investor relations focus, including financial reports and market day presentations.

Security posture

The website demonstrates a mature security posture with HTTPS enabled and cookie consent mechanisms in place. However, the absence of key security headers such as Content-Security-Policy and X-Frame-Options reduces defense-in-depth. No incident response or security policy pages were found, which could hinder rapid response to security incidents. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of third-party scripts like Google Tag Manager and Cookiebot is managed with consent blocking, aligning with privacy best practices. Overall, the security posture is good but could be improved with enhanced headers and documented security policies.

Recommendations

  1. Implement security headers including Content-Security-Policy, X-Frame-Options, and X-XSS-Protection to enhance browser security.
  2. Publish a dedicated security policy and incident response contact information to improve transparency and readiness.
  3. Enable DNSSEC on the domain to strengthen DNS security and prevent spoofing.
  4. Conduct regular audits of third-party scripts and plugins to identify and mitigate potential vulnerabilities.
  5. Enhance website accessibility features to comply with WCAG standards and improve user experience for all visitors.

Contact details published on the site

Legal name
Humble Group AB
Registration number
556794-4797
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Humble Group
Description
Humble är en global FMCG-koncern av snabbväxande, entreprenörsdrivna företag som specialiserar sig på innovativa, hälsosammare och mer hållbara konsumentprodukter.
Key services
Brand management, Product innovation, Growth acceleration for FMCG companies
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Avada Theme, Slider Revolution, Google Tag Manager, Cookiebot
Frameworks
Avada Framework
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enabled
  • Cookie consent with blocking mode
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Marketing tools
Cookiebot
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge.
  2. Content is professionally presented with clear navigation and multi-language support (Swedish and English).
  3. Strong focus on FMCG sector with multiple subsidiary brands presented.
  4. Cookie consent implemented via Cookiebot with blocking mode.
  5. No explicit security policy or incident response contact found on site.
  6. No phone numbers or physical addresses explicitly listed on main pages or footer.
  7. Social media presence includes LinkedIn and YouTube.
  8. WHOIS data shows domain is registered since 2013 with GoDaddy and no privacy protection.
  9. No suspicious or malicious content detected.
  10. No explicit terms of service page found.
Technical notes

Notes

The website is built on a modern WordPress CMS platform using the Avada theme and Slider Revolution plugin, indicating a flexible and widely supported infrastructure. Integration with Google Tag Manager and Cookiebot shows attention to analytics and privacy compliance. The site is mobile-optimized with responsive design and good SEO metadata including Open Graph and JSON-LD structured data. Hosting is managed via GoDaddy, with domain registration dating back to 2013, supporting business credibility. Performance is moderate, with some scope for optimization. No critical technical debt or deprecated technologies were detected, but security header implementation is lacking, which is a technical risk. Overall, the technical infrastructure is solid and supports the business needs effectively.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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