Hotelmarketing Gruppe is a specialized marketing service provider focused on developing hotel personalities and branding strategies within the hospitality sector in Germany. The website demonstrates a professional design using WordPress with Elementor and WPRocket plugins, indicating a moderate level of digital maturity. However, the absence of explicit privacy and cookie policies, as well as lack of visible contact information, suggests room for improvement in transparency and user trust. Security posture is basic with no detected security headers and minimal SSL configuration details, which could be enhanced to protect user data and improve compliance. Overall, the website is functional and professional but would benefit from stronger privacy compliance and security measures to elevate trustworthiness and regulatory adherence.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
83/ 100 · Low
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
3 findings rated critical or high. Fix these first.
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
90
Security headers
15
Email security
60
DNS health
65
Network security
100
GDPR outside view
83
Average
69
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention hotelmarketing.de, from OffSeq Breach.
No leaked records found
Breach holds no records for hotelmarketing.de right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The company operates in the hospitality marketing niche, targeting hotels seeking to enhance their brand identity and market presence. Their business model revolves around consultancy and marketing services tailored to the hotel industry. The website content and structure suggest a small-sized enterprise with a focused market position in Germany. The use of modern CMS and SEO tools indicates an understanding of digital marketing best practices. However, the lack of visible contact details and compliance documentation may limit customer confidence and partnership opportunities. There is no evidence of partnerships or subsidiaries from the provided data.
Security posture
The current security posture is basic. The website uses HTTPS but lacks important security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security. No incident response or security policy information is available, and no vulnerability disclosure or security.txt file is found. Forms and inputs are present but without explicit security measures visible in the HTML snippet. The absence of cookie consent mechanisms and privacy policies indicates potential GDPR compliance gaps. No analytics or tracking scripts were detected, which reduces privacy risks but also limits marketing insights. Overall, the site should improve security configurations and privacy compliance to reduce risk and enhance user trust.
Recommendations
Implement comprehensive privacy and cookie policies with clear GDPR compliance statements.
Add security headers to improve protection against common web vulnerabilities.
Provide clear and accessible contact information including emails and phone numbers for customer and security incident reporting.
Introduce a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
Regularly audit and update all plugins and CMS components to mitigate vulnerabilities.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
Hotelmarketing Gruppe
Description
Hotelmarketing Gruppe is a company specializing in developing hotel personalities and marketing strategies tailored for the hospitality industry. They provide services to enhance hotel branding and market presence.
Key services
Hotel marketing strategy development, Branding and personality creation for hotels, Consulting services for hospitality marketing
Content quality
good
Branding
consistent
Technology
Stack
WordPress, Yoast SEO plugin, Elementor, WPRocket
Frameworks
Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
40/100
Analytics and tracking
Tracking level
minimal
Privacy practices
poor
Advertising
Marketing tools
Yoast SEO, WPRocket, Elementor
Transparency
basic
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate
Key observations
Website is accessible with no blocking or WAF challenges.
No explicit privacy, cookie, or terms of service policies found on the main page content.
No contact emails, phone numbers, or physical addresses explicitly found in the provided HTML content.
Website uses modern WordPress technologies with Elementor and WPRocket for performance optimization.
No security headers detected in the provided data; SSL is present but configuration details are minimal.
No analytics or tracking scripts explicitly detected in the provided HTML snippet.
Content is professional and relevant to hotel marketing services in Germany.
No adult or questionable content detected.
WHOIS data indicates a legitimate domain with consistent registration.
Technical notes
Notes
The website is built on WordPress CMS using Elementor for page building and WPRocket for performance optimization. Fonts are loaded via preloading mechanisms, indicating attention to performance. The site is mobile optimized with responsive design elements. SEO is enhanced using Yoast SEO plugin. However, no advanced analytics or tracking tools are detected, which may limit marketing data collection. The site lacks visible security headers and detailed SSL configuration information. The technical implementation is solid but could be improved by adding security best practices and enhancing privacy compliance features.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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