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Security report for hinta.fi

Suomen Hintavertailu Oy · Retail · Finland

Medium risk. 8 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

60/100

Risk levelMedium

0–100, higher is better. How it is calculated

Suomen Hintavertailu Oy operates the website hinta.fi, a well-established Finnish price comparison platform founded in 2003. The site offers consumers a comprehensive service to compare prices across over a million products and dozens of retailers, positioning itself as a trusted resource in the Finnish retail sector. The business model centers on aggregating product pricing and availability data to facilitate informed purchasing decisions for Finnish consumers. Technically, the website employs standard modern web technologies including HTML5, CSS3, and JavaScript, with integration of Google Tag Manager and Google Analytics for marketing and analytics purposes. The site is hosted by Web1 Oy, consistent with the domain registrar and nameservers. Performance and mobile optimization are good, though accessibility features are basic. SEO practices are well implemented with proper metadata and structured data. From a security perspective, the site enforces HTTPS with an excellent SSL configuration but lacks DNSSEC and some recommended security headers. No vulnerabilities or exposed sensitive data were detected. Privacy compliance is strong with a clear privacy policy, cookie consent banner, and GDPR adherence. However, no explicit security policy or incident response information is published. Overall, the website presents a low-risk profile with high legitimacy supported by consistent WHOIS data, transparent registrant information, and a long domain age. Strategic recommendations include enhancing DNS security with DNSSEC, adding security headers, and publishing security and incident response policies to further strengthen trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
10/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

8 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

Need hands-on remediation? Email guard@offseq.com

Keep watching hinta.fi

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
50
Email security
60
DNS health
80
Network security
100
GDPR outside view
10
Average
60

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention hinta.fi, from OffSeq Breach.

Total records
2
Employees
0
Customers
2
Third parties
0
Weak passwords
0%

1 subdomain affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for hinta.fi.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

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Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Hinta.fi holds a strong market position in Finland as a leading price comparison service, leveraging a large product database and extensive retailer partnerships. Its competitive advantage lies in its comprehensive coverage and user-friendly interface. The business model is primarily advertising and affiliate-driven, monetizing traffic through retailer referrals. Target customers are Finnish consumers seeking cost-effective shopping options. Growth indicators include a large product catalog and active user engagement features such as product reviews and deal listings. The company operates independently without publicly known subsidiaries or parent companies, focusing on retail technology services within Finland.

Security posture

The security maturity of hinta.fi is moderate to good. HTTPS is properly implemented, ensuring encrypted communications. The absence of DNSSEC and certain HTTP security headers represents an area for improvement. No direct contact emails or phone numbers for security or incident response were found, indicating a potential gap in transparency for security communications. Privacy practices align well with GDPR requirements, supported by a clear privacy policy and cookie consent mechanism. No vulnerabilities or suspicious patterns were detected in the site content or WHOIS data. Overall, the security posture is adequate for the business type but could benefit from enhanced DNS security and published security policies.

Recommendations

  1. Implement DNSSEC to secure DNS resolution and prevent spoofing.
  2. Add HTTP security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Publish a dedicated security policy and incident response contact information.
  4. Consider adding HTTPS Strict Transport Security (HSTS) header to enforce HTTPS.
  5. Enhance accessibility features to improve compliance and user experience.

Contact details published on the site

Addresses
Legal name
Suomen Hintavertailu Oy
Registration number
2575141-7
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Suomen Hintavertailu Oy
Description
Puolueeton hintavertailupalvelu, joka tarjoaa vertailun yli miljoonasta tuotteesta ja tuhansista kaupoista Suomessa.
Key services
Product price comparison, Product search, Offers and deals listing, Product reviews
Content quality
good
Branding
consistent

Technology

Stack
HTML5, CSS3, JavaScript, Google Tag Manager, Google Analytics
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • No DNSSEC
  • No exposed sensitive data in HTML
  • Secure form with GET method for search

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is rich with product listings, categories, and search functionality.
  3. Privacy and cookie policies are clearly presented and GDPR compliant.
  4. No direct company contact emails or phone numbers found on homepage; contact likely via info pages.
  5. Use of Google Analytics and Tag Manager indicates standard analytics and marketing practices.
  6. No security.txt or explicit security policy pages found.
  7. No social media links detected in provided content.
  8. WHOIS data confirms Finnish company ownership and domain longevity.
  9. No suspicious or malicious content detected.
Technical notes

Notes

The website uses a clean and modern technical stack with HTML5, CSS3, and JavaScript. It integrates Google Tag Manager and Google Analytics for tracking and marketing. Hosting is provided by Web1 Oy, consistent with the registrar and DNS infrastructure. The site is mobile optimized and SEO friendly with structured data in JSON-LD format. Performance is moderate, with preloading of CSS and JS assets. No CMS or frameworks were explicitly detected, suggesting a custom or lightweight platform. Technical risks are low but could be mitigated by adding DNSSEC and security headers. The site lacks a visible security.txt or vulnerability disclosure page.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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