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Security report for guess.eu

GUESS® Official Online Store · Retail · Finland

Low risk. 1 critical or high finding in Security headers.

Security score

88/100

Risk levelLow

0–100, higher is better. How it is calculated

GUESS® Official Online Store is a well-established global fashion brand offering a wide range of apparel, handbags, shoes, and accessories targeting men, women, and kids in the European market, specifically localized for Finland in this instance. The website demonstrates a mature e-commerce platform leveraging Salesforce Commerce Cloud, integrated with modern marketing and analytics tools such as Google Tag Manager, Algolia Search, Klarna payment SDK, and Abtasty for optimization. The site is professionally designed with good content quality, consistent branding, and strong SEO practices. Security posture is solid with HTTPS enforced and appropriate security headers, though explicit security policy and incident response contacts are not publicly visible. Privacy and cookie policies are comprehensive and GDPR compliant, reflecting good privacy compliance. Overall, the website presents a trustworthy and professional online retail experience with extensive user tracking for marketing and analytics purposes.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
100
Security headers
65
Email security
85
DNS health
90
Network security
100
GDPR outside view
88
Average
88

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

GUESS operates as a large retail and e-commerce entity with a strong brand presence in fashion apparel and accessories. The business model focuses on direct-to-consumer online sales complemented by physical stores. The website targets fashion-conscious consumers across multiple European countries with localized content and language support. The integration of Klarna indicates flexible payment options enhancing customer experience. The use of advanced analytics and marketing tools suggests a data-driven approach to customer engagement and conversion optimization. The absence of direct contact emails or phone numbers on the homepage suggests reliance on contact forms and possibly centralized customer service channels. The domain is privacy protected under EURid, which is typical for European domains and does not raise immediate concerns.

Security posture

The website employs HTTPS with good SSL configuration and includes standard security headers such as Strict-Transport-Security, X-Content-Type-Options, X-Frame-Options, and Content-Security-Policy, indicating adherence to security best practices. No exposed sensitive data or vulnerable libraries were detected in the HTML content. The site uses third-party scripts for analytics and marketing, which should be regularly audited to mitigate supply chain risks. There is no visible dedicated security policy or incident response contact information, which could be improved to enhance transparency and readiness. Overall, the security posture is strong for an e-commerce platform, with room for improvement in explicit security governance disclosures.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and incident response procedures.
  2. Provide explicit contact information for security incidents or abuse reports to improve trust and compliance.
  3. Enhance website accessibility features to meet higher standards and improve user experience for all users.
  4. Regularly review and audit third-party scripts and libraries to prevent supply chain vulnerabilities.
  5. Maintain transparency on data retention policies and user privacy controls to strengthen GDPR compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
GUESS® Official Online Store
Description
Discover must-have styles for men, women and kids. Shop GUESS® Official Store for clothing, handbags, shoes and more accessories.
Key services
Online retail of clothing, Handbags, Shoes, Accessories
Content quality
good
Branding
consistent

Technology

Stack
Google Tag Manager, Algolia Search, Klarna Web SDK, Abtasty, Salesforce Commerce Cloud
Frameworks
Salesforce Commerce Cloud
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of security headers
  • No exposed sensitive data in HTML
  • Secure external scripts loading

Analytics and tracking

Services
Google Analytics, Marketing Cloud Analytics, Algolia Insights
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads
Tracking pixels
Google Ads Conversion Tracking, Marketing Cloud Analytics
Marketing tools
Abtasty, Algolia Insights, CQuotient
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional e-commerce platform for GUESS brand in Finland
  2. Content is rich with multiple language alternates and localized URLs
  3. Strong use of modern marketing and analytics tools
  4. No direct contact emails or phone numbers visible on homepage; contact via forms
  5. WHOIS data is privacy protected and not publicly available
  6. No signs of WAF or content blocking
  7. Good SEO and structured data implementation
  8. Cookie and privacy policies are present and GDPR compliant
Technical notes

Notes

The website is built on Salesforce Commerce Cloud, a robust e-commerce platform, and integrates multiple modern technologies including Google Tag Manager for analytics, Algolia for search functionality, Klarna for payment processing, and Abtasty for A/B testing and personalization. The site uses asynchronous loading of scripts to optimize performance and includes structured data (JSON-LD) for SEO enhancement. Mobile optimization is good with responsive design and preloaded fonts for performance. Accessibility is basic but could be improved. SEO is well implemented with meta tags, canonical links, hreflang for multilingual support, and rich snippets. Performance is moderate, with potential for further optimization in script loading and resource management. Overall, the technical infrastructure supports a professional and scalable e-commerce experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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