Skip to main content

Security report for groundtruth.com

GroundTruth · Media · N/a

Low risk. 2 critical or high findings in SSL/TLS.

Security score

83/100

Risk levelLow

0–100, higher is better. How it is calculated

GroundTruth operates as a sophisticated advertising platform specializing in location-based advertising and analytics. The company provides tools to drive in-store visits, enhance sales, and enable smarter forecasting decisions through the use of location data and ad technology software. Their market position is that of an established player in the media and advertising technology sector, targeting advertisers and businesses seeking to leverage location intelligence for marketing effectiveness. The website reflects a mature digital presence with professional design and comprehensive marketing integrations, including HubSpot, Google Tag Manager, and multiple tracking pixels. However, the absence of publicly available WHOIS data introduces some uncertainty regarding domain registration transparency. Security posture is generally strong with HTTPS and modern scripts, but the lack of explicit security headers and published privacy policies indicates room for improvement. Overall, the site is trustworthy and professional but would benefit from enhanced compliance documentation and clearer contact information.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching groundtruth.com

This scan found 16 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. See sample alerts.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
90
Email security
80
DNS health
85
Network security
100
GDPR outside view
88
Average
83

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

GroundTruth's business model centers on providing location data-driven advertising solutions that help businesses increase physical store visits and sales. Their key services include an advertising platform, location analytics, and ad tech software. The company targets marketers and advertisers who require precise customer insights and performance measurement. The website's integration with leading marketing and analytics tools suggests a well-developed partnership ecosystem and a focus on data-driven marketing strategies. The lack of visible contact details and WHOIS transparency may be a strategic choice or an oversight, but it slightly detracts from business credibility. The company appears to be large and established, with consistent branding and high-quality content supporting its market position.

Security posture

The website employs HTTPS and uses a variety of modern analytics and marketing scripts loaded asynchronously, which is a positive security practice. However, there is no evidence of advanced security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), or X-Frame-Options in the provided content, which are recommended for enhanced protection. No sensitive data exposure or vulnerable libraries were detected. The absence of published privacy, cookie, or security policies and lack of a security.txt file indicates gaps in compliance and incident response readiness. The site would benefit from formalizing these policies and publishing clear security contact channels to improve its security posture and user trust.

Recommendations

  1. Implement and publish comprehensive privacy and cookie policies to enhance compliance and user trust.
  2. Add security headers such as CSP, HSTS, and X-Frame-Options to strengthen website security.
  3. Publish a security.txt file and provide clear incident response contact information.
  4. Verify and disclose domain registration details to improve transparency and legitimacy.
  5. Regularly audit third-party scripts and tracking tools for privacy compliance and security risks.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
GroundTruth
Description
GroundTruth is an advertising platform that drives in-store visits and other real business results. Understand your customer, build your business, increase store visits & sales, and make smarter forecasting decisions with location data & ad tech software.
Key services
Advertising platform, Location data analytics, In-store visit tracking, Ad tech software, Business forecasting tools
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, jQuery, Google Tag Manager, HubSpot, Hotjar, Facebook Pixel, Bing Ads, LinkedIn Insight Tag, Mutiny personalization, Podscribe pixel, SVG Support plugin, wpDataTables plugin
Frameworks
Elementor, Blocksy theme
Platforms
WordPress CMS
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of security and analytics scripts asynchronously
  • No exposed sensitive data in HTML
  • No visible vulnerable libraries

Analytics and tracking

Services
HubSpot Analytics, Google Analytics (via GTM), Hotjar, Facebook Pixel, LinkedIn Insight Tag, Bing Ads
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Facebook Ads, Bing Ads, LinkedIn Ads
Tracking pixels
Facebook Pixel, Hotjar, HubSpot Analytics, Podscribe Pixel, Mutiny Personalization
Marketing tools
HubSpot, Mutiny
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge.
  2. Content is professionally presented with clear business focus on advertising technology.
  3. No explicit privacy, cookie, or terms of service policies found in the provided HTML content.
  4. No direct contact emails or phone numbers found in the visible content.
  5. Strong use of marketing and analytics tools indicating mature digital marketing practices.
  6. WHOIS data is missing or unavailable, which reduces trust in domain registration transparency.
Technical notes

Notes

GroundTruth's website is built on WordPress using the Elementor page builder and the Blocksy theme, indicating a modern and flexible CMS infrastructure. The site leverages a broad set of marketing and analytics technologies including HubSpot, Google Tag Manager, Hotjar, Facebook Pixel, and others, reflecting a mature digital marketing strategy. Performance is moderate with asynchronous loading of scripts, and mobile optimization is excellent. SEO is well addressed with Yoast SEO plugin and structured data (JSON-LD) for rich snippets. Accessibility is good, though no explicit ARIA or accessibility features were noted in the provided content. Hosting provider details are not discernible from the data. Overall, the technical stack is robust but could be improved with enhanced security headers and clearer compliance documentation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with groundtruth.com. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review groundtruth.com.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.