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Security report for googlemerchandisestore.com

Google Merchandise Store · Retail · United States

Medium risk. 5 critical or high findings in GDPR outside view and SSL/TLS.

Security score

74/100

Risk levelMedium

0–100, higher is better. How it is calculated

The Google Merchandise Store website serves as an official e-commerce platform for Google branded merchandise, including apparel, accessories, and gifts. The site targets consumers globally with regional shipping options and maintains consistent branding aligned with Google's corporate identity. The business model is retail e-commerce, supported by a medium-sized operation likely under Google's corporate umbrella. The domain age and registration details support the legitimacy of the site as an official merchandise outlet. Technically, the website uses a combination of legacy and modern web technologies including jQuery, Google Analytics, and Google Tag Manager for tracking and performance monitoring. Hosting and content delivery appear to be managed in partnership with Robertson Marketing, a known marketing service provider. The site is mobile optimized with a good user experience but lacks advanced accessibility features and comprehensive SEO optimization. From a security perspective, the site enforces HTTPS and has domain status locks to prevent unauthorized changes. However, it lacks DNSSEC and visible security headers, which are recommended best practices. No privacy or cookie policies are present, indicating compliance gaps with GDPR and other privacy regulations. The site does not provide incident response or vulnerability disclosure information, which could be improved to enhance trust. Overall, the website is trustworthy and professional but would benefit from enhanced privacy compliance and security hardening. Strategic recommendations include implementing DNSSEC, adding security headers, publishing privacy and cookie policies with consent mechanisms, and providing clear incident response contacts to improve security posture and regulatory compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Google APIs

      What to do: Document all third-party data sharing in your privacy policy

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

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Keep watching googlemerchandisestore.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
85
Email security
70
DNS health
90
Network security
100
GDPR outside view
35
Average
74

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The Google Merchandise Store holds a strong market position as the official retailer of Google branded merchandise, leveraging Google's global brand recognition. Its business model focuses on direct-to-consumer e-commerce sales with regional shipping options to the US, Canada, and other international markets. The partnership with Robertson Marketing for hosting and content delivery indicates a collaborative ecosystem supporting marketing and operational needs. The store targets tech-savvy consumers and Google fans, offering a curated selection of branded apparel and accessories. Growth potential lies in expanding product lines and improving digital marketing strategies. The absence of direct contact phone numbers and limited contact channels suggests a primarily self-service model with support via email. The site’s consistent branding and professional design reinforce its credibility in the retail sector.

Security posture

The website demonstrates a moderate security maturity level with HTTPS enforced and domain registration protections in place. However, the lack of DNSSEC and missing security headers such as Content-Security-Policy and X-Frame-Options represent areas for improvement. The absence of privacy and cookie policies, as well as no visible incident response or vulnerability disclosure mechanisms, indicates gaps in compliance and security transparency. The use of multiple Google tracking scripts suggests extensive user data collection, but without clear privacy disclosures, this could pose regulatory risks. No critical vulnerabilities or exposed sensitive data were detected in the HTML content. Enhancing security policies and transparency would strengthen the overall security posture and user trust.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement standard security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Publish comprehensive privacy and cookie policies with explicit user consent mechanisms to comply with GDPR and other regulations.
  4. Establish and publicize a vulnerability disclosure policy and incident response contact information to improve security transparency.
  5. Review and optimize tracking scripts to balance analytics needs with user privacy and regulatory compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Google Merchandise Store
Description
Online store offering Google branded merchandise including apparel, accessories, gifts, and collectibles.
Key services
Online sales of Google branded apparel, Accessories and gifts, Shipping to multiple regions
Content quality
good
Branding
consistent

Technology

Stack
jQuery 1.12.0, Google Analytics, Google Tag Manager, Modernizr 2.6.2, Custom JavaScript
Performance
moderate
Mobile
good
Accessibility
basic
SEO
basic

Security

Observed score
70/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited

Analytics and tracking

Services
Google Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
poor

Advertising

Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is an official Google merchandise store with consistent branding.
  2. No privacy or cookie policies found, which is a compliance gap.
  3. No visible security headers detected in HTML content.
  4. Uses multiple Google analytics and tag manager scripts for tracking.
  5. No forms detected on the landing page; minimal data collection visible.
  6. Contact email is a third-party marketing support email, not a direct Google domain email.
  7. No social media links or phone numbers found.
  8. No security or incident response policies published.
  9. Domain DNSSEC not enabled, which is a minor security gap.
Technical notes

Notes

The website uses a mix of legacy (jQuery 1.12.0) and modern JavaScript libraries, along with Google Analytics and Tag Manager for tracking. Hosting appears to be managed via Robertson Marketing, with assets served from their domain. The site is mobile responsive with a grid-based layout and uses Google Sans fonts for branding consistency. Performance is moderate, with asynchronous loading of analytics scripts to reduce blocking. No CMS or major frameworks were detected, suggesting a custom or lightly templated solution. Accessibility features are basic, and SEO meta tags are present but minimal. The lack of DNSSEC and security headers indicates some technical debt in security best practices. Overall, the technical infrastructure supports the business needs but could benefit from modernization and enhanced security controls.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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