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Security report for goal.ee

Goal Marketing OÜ · Media · Estonia

High risk. 10 critical or high findings in GDPR outside view, Security headers and 2 other checks.

Security score

40/100

Risk levelHigh

0–100, higher is better. How it is calculated

Goal Marketing OÜ is a well-established Estonian digital marketing agency founded in 2010. The company specializes in social media content creation, strategic marketing campaigns on Meta and Google platforms, and offers training services including Chat GPT and GA4. Their website reflects a professional service provider targeting businesses seeking comprehensive digital marketing solutions. The agency maintains a consistent brand presence with detailed team profiles and client logos, indicating a credible market position within Estonia. Technically, the website is built on WordPress using popular plugins and themes, with moderate performance and good mobile optimization. Security posture is adequate with HTTPS and captcha-protected forms, but lacks advanced security headers and explicit privacy policies. Cookie consent is implemented via CookieYes, supporting GDPR compliance to some extent. Overall, the domain registration data aligns with the business claims, reinforcing legitimacy. Strategic improvements in privacy documentation and security headers would enhance compliance and trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
10/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

10 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching goal.ee

This scan found 31 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
15
Email security
70
DNS health
65
Network security
20
GDPR outside view
10
Average
40

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The agency operates in the media sector, focusing on digital marketing services including social media content, campaign management, and consulting. Their business model is service-oriented, catering primarily to local Estonian businesses. The presence of awards and a detailed team section suggests a mature operation with a stable client base. The company leverages social media platforms extensively for marketing and client engagement. Their use of Google Analytics and Tag Manager indicates data-driven marketing practices. The absence of privacy and terms pages is a notable compliance gap. The company appears to have no subsidiaries or parent companies, operating independently. Their partnership ecosystem includes social media platforms but no explicit business partners were identified from the website content.

Security posture

The website employs HTTPS with a valid SSL certificate, ensuring encrypted communications. Contact forms are protected with captcha to mitigate spam and automated abuse. However, the absence of security headers such as Content Security Policy, X-Frame-Options, and HSTS reduces the overall security posture. No vulnerable or outdated libraries were detected in the provided content. There is no visible incident response or security policy information, which could be a concern for transparency and readiness. The lack of privacy and terms of service pages also impacts compliance with GDPR and other regulations. Overall, the security maturity is moderate but could benefit from enhanced policies and technical controls.

Recommendations

  1. Implement and publish a comprehensive privacy policy and terms of service to improve legal compliance and user trust.
  2. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  3. Add security headers such as Content Security Policy, X-Frame-Options, and HSTS to strengthen protection against common web attacks.
  4. Regularly audit and update WordPress plugins and themes to mitigate vulnerabilities.
  5. Establish and communicate an incident response plan and security contact channels to improve transparency and preparedness.

Contact details published on the site

Addresses
Legal name
Goal Marketing OÜ
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Goal Marketing OÜ
Description
Digital marketing agency offering social media content creation, strategy, Meta and Google campaigns, and training.
Key services
Social media content creation, Meta and Google campaigns, Strategy consulting, Training and workshops, Photography and video production, Landing pages and applications, Influencer engagement, Design services
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Jupiter Theme, Visual Composer, LayerSlider, Slider Revolution, Google Tag Manager, Google Analytics, CookieYes Consent
Frameworks
WordPress CMS
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Captcha on contact forms
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Marketing tools
CookieYes
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional digital marketing agency site in Estonian language
  2. Content is rich with detailed services and team information
  3. No privacy or terms of service pages found, which is a compliance gap
  4. Cookie consent is implemented via CookieYes
  5. Contact information is comprehensive and includes emails, phone, address, and contact form
  6. Security headers are not detected, which is a potential security improvement area
  7. Domain is well aged and registered with a reputable registrar
  8. No signs of blocking or WAF challenges
Technical notes

Notes

The website is built on WordPress CMS using the Jupiter theme and popular plugins like Visual Composer, LayerSlider, and Slider Revolution. It integrates Google Tag Manager and Google Analytics for tracking and marketing analytics. Cookie consent is managed by CookieYes, indicating attention to privacy compliance. The site is hosted under the Zone Media OÜ registrar, a known Estonian provider. Performance is moderate with fixed background sliders and responsive design elements. Accessibility features are basic, with room for improvement. SEO is supported by proper meta tags and structured data, although no JSON-LD schema was detected. The technical stack is modern but could benefit from enhanced security configurations and performance optimizations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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