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Security report for fwd.se

FWD Reklambyrå AB · Healthcare · Sweden

High risk. 9 critical or high findings in GDPR outside view, SSL/TLS and 2 other checks.

Security score

33/100

Risk levelHigh

0–100, higher is better. How it is calculated

FWD Reklambyrå AB is a Swedish full-service communications agency specializing in creating impactful communication solutions that drive business and strengthen brands, with a particular focus on healthcare, life science, and public and private sectors. The company targets organizations seeking expert marketing and communication services, especially within health-related fields in the Nordic region. Their website reflects a professional and modern digital presence, built on WordPress with Bootstrap, incorporating essential marketing and analytics tools such as Google Analytics and Facebook Pixel. The site is well-structured, mobile-optimized, and includes comprehensive cookie consent mechanisms aligned with GDPR requirements. Security posture is solid with HTTPS enforced and no critical vulnerabilities detected, though some security headers could be improved. Contact information and social media presence enhance business credibility. Overall, the website demonstrates a mature digital infrastructure suitable for a small specialized agency.

Scanned

NIS2 and GDPR posture

GDPR outside view
15/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

9 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

Need hands-on remediation? Email guard@offseq.com

Keep watching fwd.se

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
15
Email security
85
DNS health
60
Network security
20
GDPR outside view
15
Average
33

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

FWD holds a niche market position as a specialist communications agency within healthcare and life science sectors in Sweden and the Nordic region. Their business model revolves around client-driven projects delivering tailored communication and marketing solutions. The company leverages digital marketing tools and social media to engage target audiences effectively. The presence of cookie consent and privacy policies indicates compliance with data protection regulations, enhancing trust. The company appears to maintain a small but professional operation with a clear focus on quality and client engagement. No parent or subsidiary relationships were identified. The website content and structure suggest a stable and credible business with growth potential in specialized communication services.

Security posture

The website employs HTTPS with a good SSL configuration, uses cookie consent management, and integrates standard analytics and advertising scripts responsibly. No exposed sensitive data or vulnerable libraries were detected. However, the absence of certain security headers like Content-Security-Policy and X-Frame-Options suggests room for improvement. There is no visible security policy or incident response contact, which could be enhanced to improve transparency and readiness. Overall, the security posture is good for a small agency but could benefit from additional hardening and formal security documentation.

Recommendations

  1. Implement Content-Security-Policy and X-Frame-Options headers to enhance protection against common web attacks.
  2. Publish a formal security policy and provide incident response contact information to improve transparency and trust.
  3. Regularly audit third-party scripts and dependencies to ensure no vulnerabilities are introduced.
  4. Enhance accessibility features to meet higher standards and improve user experience for all visitors.
  5. Maintain and update privacy and cookie policies to stay compliant with evolving regulations.

Contact details published on the site

Addresses
Legal name
FWD Reklambyrå AB
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
FWD Reklambyrå AB
Description
FWD är en fullservicebyrå för kommunikationslösningar som förändrar tankesätt, skapar affärer och stärker varumärken. Specialiserad inom kommunikation och marknadsföring av läkemedel samt hälsorelaterade tjänster och produkter i Norden.
Key services
Kommunikationslösningar, Marknadsföring av läkemedel, Engagemangsdriven kommunikation, Digitala lösningar
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, jQuery, Google Tag Manager, Google Analytics, Facebook Pixel, CookieYes Consent Management
Frameworks
Bootstrap
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner implemented
  • No exposed sensitive data in HTML
  • No vulnerable libraries detected in scripts

Analytics and tracking

Services
Google Analytics, LinkedIn Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Facebook Ads, DoubleClick (Google Ads)
Tracking pixels
Facebook Pixel
Marketing tools
CookieYes Consent Management
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Comprehensive cookie consent mechanism implemented with detailed cookie categories.
  3. Privacy policy and cookie policy pages are present and linked in footer.
  4. No terms of service or explicit security policy found.
  5. Contact information is clearly provided including phone, email, and physical address in Stockholm, Sweden.
  6. Social media presence on Facebook, Instagram, and LinkedIn with official company pages.
  7. Uses WordPress CMS with Bootstrap framework and modern JavaScript libraries.
  8. Google Analytics and Facebook Pixel used for analytics and advertising.
  9. No critical security issues or vulnerabilities detected in the HTML content.
  10. No exposed sensitive data or credentials found.
Technical notes

Notes

The website is built on WordPress CMS using Bootstrap framework and jQuery library, indicating a modern and maintainable tech stack. It integrates Google Tag Manager for analytics and Facebook Pixel for advertising, showing a mature digital marketing setup. Performance is moderate with good mobile optimization and SEO practices. The site uses asynchronous loading for scripts and stylesheets to improve load times. No critical technical debt or outdated technologies were detected. Hosting provider details are not explicit in the HTML content. Overall, the technical infrastructure supports the business needs effectively with opportunities for further optimization and security enhancements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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