Skip to main content

Security report for fria.se

Fria Bröd AB · Retail · Sweden

High risk. 9 critical or high findings in GDPR outside view, SSL/TLS and 2 other checks.

Security score

33/100

Risk levelHigh

0–100, higher is better. How it is calculated

Fria Bröd AB operates as a leading gluten-free bakery in the Nordic region, specializing in frozen gluten-free bakery products. The company emphasizes quality and taste, targeting consumers with gluten intolerance and those seeking gluten-free options. Their market position is strong, supported by partnerships with major retail chains and a comprehensive online presence including recipes and educational content. Technically, the website is built on WordPress with modern SEO and analytics tools, ensuring good performance and mobile optimization. Security posture is solid with HTTPS and cookie consent mechanisms, though formal security policies and incident response details are absent. Overall, the site reflects a professional and trustworthy business with room for enhanced security transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
15/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

9 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

Need hands-on remediation? Email guard@offseq.com

Keep watching fria.se

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. See sample alerts.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
15
Email security
85
DNS health
60
Network security
20
GDPR outside view
15
Average
33

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Fria Bröd AB's market leadership in frozen gluten-free bakery products is supported by a clear business model focused on manufacturing and retail distribution. Their target audience includes gluten-intolerant consumers across the Nordic countries. The company leverages digital marketing, social media, and multilingual partner sites to expand reach. The presence of major retail logos indicates strong retail partnerships. The business appears medium-sized with a well-established brand and consistent content quality. No parent or subsidiary companies were identified, but the multilingual domains suggest strategic international partnerships.

Security posture

The website demonstrates a mature security posture with enforced HTTPS, cookie consent compliant with GDPR, and use of reputable analytics and marketing tools. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of a published security policy, incident response contacts, and vulnerability disclosure mechanisms indicates gaps in security transparency and readiness. Security headers were not explicitly detected, suggesting potential for improvement. Overall, the security posture is good but could benefit from formalized policies and enhanced security headers.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and commitments.
  2. Provide clear incident response contact channels such as security@ or abuse@ email addresses.
  3. Implement and publish a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  4. Add security headers like Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to enhance protection.
  5. Regularly review and audit third-party scripts and plugins to mitigate potential vulnerabilities.

Contact details published on the site

Addresses
Legal name
Fria Bröd AB
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Fria Bröd AB
Description
Fria Bröd är ett glutenfritt bageri som började som en ren familjeangelägenhet. Idag är vi Nordens ledande bageri inom frysta, glutenfria produkter.
Key services
Production of gluten-free bakery products, Retail distribution through major grocery chains, Providing recipes and gluten-free lifestyle information
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO, Google Tag Manager, Google Analytics, Facebook Pixel, Alpine.js, Mild Cloud CDN, jQuery
Frameworks
Yoast SEO plugin
Platforms
WordPress CMS
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent with granular categories
  • No exposed sensitive data in HTML
  • Use of async and defer for scripts

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Facebook Pixel
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content
  2. Strong focus on gluten-free bakery products
  3. Comprehensive cookie consent and privacy mechanisms
  4. No visible security or privacy red flags
  5. Use of modern web technologies and SEO best practices
  6. Clear contact information and social media presence
  7. No terms of service page found
  8. No explicit security policy or incident response info found
Technical notes

Notes

The website is built on WordPress CMS with Yoast SEO plugin, Google Tag Manager, Google Analytics, and Facebook Pixel for marketing and analytics. It uses Alpine.js and jQuery for frontend interactivity and Mild Cloud CDN for content delivery optimization. The site is mobile-optimized with responsive design and good accessibility features. Performance is moderate with asynchronous script loading. The technical stack is modern and well-maintained, supporting good SEO and user experience. Hosting provider details are not explicit, but CDN usage suggests a focus on performance. Technical risks are minimal but could be reduced by tightening security headers and plugin management.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with fria.se. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review fria.se.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.