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Security report for fluent.dental

Fluent · Healthcare · United States

Medium risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

67/100

Risk levelMedium

0–100, higher is better. How it is calculated

Fluent is a specialized data analytics and solutions provider serving the oral healthcare industry, including dental payers, dentists/DSOs, and dental suppliers. The company offers a comprehensive suite of products focused on utilization management, network management, member engagement, fee benchmarking, and CRM optimization. Positioned as a leading dental data partner, Fluent emphasizes improving efficiency and collaboration across the dental ecosystem. The website reflects a mature digital presence built on HubSpot CMS, with modern technologies and integrations supporting marketing and analytics. Security posture is strong with HTTPS, security headers, and recognized industry certifications such as URAC, SOC 2 Type 2, and HITRUST, although DNSSEC is not enabled and no explicit security policy or incident response page was found. Privacy and cookie policies are comprehensive and GDPR compliant, with clear contact information including a contact form, email, phone, and physical address. Overall, Fluent demonstrates a professional, trustworthy, and business-focused online presence with room for minor security and accessibility improvements.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching fluent.dental

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
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  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
47
Security headers
45
Email security
60
DNS health
80
Network security
100
GDPR outside view
68
Average
67

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Fluent operates in the healthcare sector with a focus on dental data analytics and software solutions. Its business model is B2B, targeting dental payers, dental service organizations, individual dentists, and dental suppliers. The company leverages data to provide actionable insights and operational tools that enhance decision-making and market understanding. Fluent's market position is strong, supported by industry certifications and a broad product portfolio. The company appears to be medium-sized, founded in 1996, with a recent domain registration indicating possible rebranding or digital modernization. The website content and structure support lead generation and customer engagement through forms and detailed product information. Partnerships with accreditation bodies and use of HubSpot for marketing automation indicate a mature operational ecosystem.

Security posture

The website enforces HTTPS with a valid SSL certificate and includes multiple security headers enhancing protection against common web vulnerabilities. The presence of industry certifications such as URAC, SOC 2 Type 2, and HITRUST indicates a commitment to security and compliance standards. No exposed sensitive data or vulnerable libraries were detected in the HTML content. Forms are managed via HubSpot, which provides secure handling and anti-CSRF protections. However, DNSSEC is not enabled, which could be a potential area for DNS-level security improvement. No public security policy or incident response contact was found, which could be enhanced to improve transparency and readiness. Overall, the security posture is strong but could benefit from additional disclosures and DNS security enhancements.

Recommendations

  1. Enable DNSSEC to improve DNS security and prevent spoofing.
  2. Publish a dedicated security policy and incident response page to enhance transparency.
  3. Add a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
  4. Consider publishing Data Protection Officer contact information to improve GDPR compliance visibility.
  5. Enhance website accessibility features to meet higher compliance standards and improve user experience.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Fluent
Description
Fluent provides data-driven solutions and analytics for the oral healthcare industry, serving dental payers, dentists/DSOs, and dental suppliers to optimize business operations and improve oral health outcomes.
Key services
Utilization review and management, Network management, Member engagement, Fee benchmarking, CRM optimization, Practice profiling
Content quality
good
Branding
consistent

Technology

Stack
HubSpot CMS, Cloudflare DNS, Typed.js, AOS (Animate On Scroll), jQuery
Frameworks
HubSpot CMS framework
Platforms
HubSpot
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Security headers present
  • No exposed sensitive data in HTML
  • Secure forms with CSRF protection via HubSpot

Analytics and tracking

Services
HubSpot Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
HubSpot Analytics
Marketing tools
HubSpot Forms, HubSpot CMS, Typed.js, AOS
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed with clear navigation and content targeting dental industry professionals.
  2. Strong presence of industry certifications enhances trust.
  3. Use of HubSpot CMS and analytics indicates modern marketing and data collection practices.
  4. Contact information is complete and includes physical address, phone, email, and contact form.
  5. Security posture is strong with HTTPS and security headers but could improve DNS security and incident response transparency.
  6. No signs of WAF blocking or content restrictions.
  7. Privacy and cookie policies are present and appear comprehensive.
Technical notes

Notes

The website is built on the HubSpot CMS platform, leveraging modern JavaScript libraries such as Typed.js and AOS for enhanced user experience. Hosting and DNS are managed via GoDaddy and Cloudflare respectively, providing reliable infrastructure. The site demonstrates good mobile responsiveness and SEO optimization with proper meta tags and Open Graph data. Performance is moderate, with potential for optimization in loading speed. Accessibility is basic, with room for improvement in ARIA roles and keyboard navigation. The technical stack is modern and well-integrated with marketing and analytics tools, supporting effective business operations and customer engagement.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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