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Security report for firstresponse.com

Church & Dwight Co., Inc. · Healthcare · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

64/100

Risk levelMedium

0–100, higher is better. How it is calculated

First Response is a well-established brand specializing in home pregnancy tests, fertility lubricants, and pregnancy planning tools. The website offers a comprehensive suite of educational resources, interactive calculators, and product listings aimed at individuals planning pregnancy or seeking fertility support. The brand is positioned as a trusted provider with award-winning products and is a subsidiary of Church & Dwight Co., Inc., a recognized parent company. The site targets a general audience interested in healthcare and fertility products, providing clear navigation and professional content.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
70
DNS health
75
Network security
100
GDPR outside view
53
Average
64

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the healthcare and retail sectors, focusing on consumer products related to pregnancy and fertility. Its business model combines product sales with educational content and online tools to engage and support customers. The website demonstrates strong branding consistency and trust indicators such as consumer relations contact information and social media presence. Partnerships include the parent company Church & Dwight and a Canadian localized site. The brand leverages digital marketing and analytics tools to optimize user engagement and market reach.

Security posture

The website enforces HTTPS and uses Google Tag Manager for controlled script management, indicating a baseline security posture. However, the absence of explicit security headers such as Content-Security-Policy and X-Frame-Options suggests room for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The lack of a public vulnerability disclosure or incident response policy reduces transparency in security management. Overall, the security posture is moderate but could be enhanced with additional best practices and visible policies.

Recommendations

  1. Implement standard security headers (CSP, X-Frame-Options, X-Content-Type-Options) to improve protection against common web attacks.
  2. Publish a vulnerability disclosure policy or security.txt file to increase transparency and encourage responsible reporting.
  3. Enhance accessibility features to meet higher standards and improve user experience for all visitors.
  4. Increase WHOIS transparency or provide domain registration details to improve business credibility and trust.
  5. Regularly review third-party scripts and tracking tools to ensure privacy compliance and minimize user tracking.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Church & Dwight Co., Inc.
Description
First Response offers home pregnancy tests and fertility lubricant, plus fertility tips and online calculators for pregnancy planning.
Key services
Pregnancy tests, Fertility lubricant, Pregnancy planning tools and calculators, Educational articles and learning center
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery, Slick Carousel, Google Tag Manager, Cludo Search, FontAwesome, Google Fonts
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager for controlled script loading

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Marketing tools
Cludo Search
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and interactive tools
  2. Strong brand presence with consistent messaging and design
  3. No signs of malicious or suspicious content
  4. Use of multiple third-party scripts for analytics and search
  5. No visible security headers detected in HTML source
  6. WHOIS data missing, which reduces transparency
  7. Privacy and cookie policies are present and linked to parent company
  8. Contact phone number clearly provided with consumer relations context
  9. Social media presence on TikTok, Instagram, YouTube, Pinterest
Technical notes

Notes

The website uses a modern technology stack including jQuery, Slick Carousel for UI components, Google Tag Manager for analytics and tag management, and Cludo Search for site search functionality. It employs Google Fonts and FontAwesome for styling and icons. The site is mobile optimized with responsive design and good SEO practices including meta tags and canonical URLs. Performance is moderate with asynchronous loading of scripts. No CMS or hosting provider details were detected from the HTML source. Technical debt appears low with clean, structured HTML and CSS usage.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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