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Security report for firepenny.com

Firepenny · Retail · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Firepenny is an established e-commerce retailer specializing in firefighter equipment and related safety gear, serving firefighters, fire departments, and first responders primarily in the United States. The company offers a wide range of products including turnout gear, boots, gloves, helmets, hoses, nozzles, pumps, and rescue tools. The website is built on the BigCommerce platform, leveraging modern e-commerce technologies and third-party marketing and analytics tools to support its operations. The domain has been registered since 2008, indicating a mature and stable business presence. Technically, the website uses a modern tech stack with BigCommerce's Stencil framework, Google Analytics 4, Google Tag Manager, LiveChat, and other marketing integrations. The site is mobile-optimized and provides a good user experience with clear navigation and professional design. However, some accessibility features are basic, and performance is moderate. From a security perspective, the site enforces HTTPS and uses reCAPTCHA to protect forms, but lacks DNSSEC and explicit security headers such as Content-Security-Policy or X-Frame-Options. There is no published security policy, incident response information, or vulnerability disclosure mechanism, which are areas for improvement. Privacy compliance is weak, with no visible privacy or cookie policies or consent mechanisms. Overall, Firepenny presents a trustworthy and professional e-commerce presence with room to enhance privacy compliance and security posture. Strategic improvements in these areas would strengthen customer trust and regulatory adherence.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, LinkedIn, Google APIs

      What to do: Document all third-party data sharing in your privacy policy

Need hands-on remediation? Email guard@offseq.com

Keep watching firepenny.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
67
Security headers
55
Email security
70
DNS health
80
Network security
100
GDPR outside view
35
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Firepenny operates in a niche retail sector focused on firefighting and emergency response equipment. Its market positioning is that of a specialized online retailer with a broad product catalog catering to municipal and professional firefighting customers. The business model is direct e-commerce sales, with reseller discounts and acceptance of municipality purchase orders indicating institutional customer engagement. The company leverages partnerships with major brands in firefighting gear and uses multiple marketing and analytics tools to drive sales and customer engagement. Growth indicators include a mature domain and consistent branding. The absence of privacy and security policies suggests potential gaps in compliance that could impact reputation and customer trust.

Security posture

The website demonstrates a moderate security maturity level with HTTPS enforced and domain registration protections in place. Use of reCAPTCHA and client domain status locks are positive security practices. However, the lack of DNSSEC, missing security headers, and absence of published security policies or incident response contacts indicate gaps in security governance and transparency. No vulnerabilities or exposed sensitive data were detected in the provided content. Compliance with GDPR or other privacy regulations is not evident. The site would benefit from implementing security headers, publishing a security policy, and establishing a vulnerability disclosure process to improve its security posture and readiness.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Implement and configure security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Publish comprehensive privacy and cookie policies with clear GDPR compliance statements and implement a cookie consent mechanism.
  4. Create and publish a security policy and incident response contact information to improve transparency and customer trust.
  5. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting of security issues.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Firepenny
Description
Firepenny is an e-commerce retailer specializing in firefighter equipment and supplies including turnout gear, boots, gloves, helmets, hoses, nozzles, pumps, and related firefighting and rescue tools.
Key services
Online sales of firefighter equipment, Municipality purchase orders accepted, Reseller discounts
Content quality
good
Branding
consistent

Technology

Stack
BigCommerce, Google Analytics 4, Google Tag Manager, LiveChat, Judge.me Reviews, Metricool, Pinterest Tag, Firework, reCAPTCHA
Frameworks
Stencil (BigCommerce theme framework)
Platforms
BigCommerce
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • Use of reCAPTCHA
  • Client domain status prohibiting unauthorized transfer/update/delete

Analytics and tracking

Services
Google Analytics 4, Metricool
Tracking level
moderate
Privacy practices
poor

Advertising

Ad networks
Bing Ads
Tracking pixels
Google Analytics 4, Pinterest Tag, Metricool, Firework
Marketing tools
LiveChat, Judge.me Reviews
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is a specialized e-commerce platform for firefighter equipment.
  2. No privacy or cookie policy pages detected in the provided content.
  3. Contact information is present but limited to email and phone in header and login forms.
  4. No explicit security or incident response policies published.
  5. Use of multiple third-party marketing and analytics tools.
  6. No DNSSEC enabled, which is a minor security gap.
  7. No visible security.txt or vulnerability disclosure information.
  8. Website uses BigCommerce platform with standard theme and scripts.
  9. No WAF or blocking mechanisms detected; content fully accessible.
  10. No adult or questionable content detected; content is safe for general audiences.
Technical notes

Notes

The website is built on the BigCommerce platform using the Stencil theme framework, which provides a modern and scalable e-commerce infrastructure. It integrates multiple third-party services including Google Analytics 4, Google Tag Manager, LiveChat, Judge.me for reviews, Metricool for marketing analytics, Pinterest Tag, and Firework for cart and marketing functionalities. The site uses Google Fonts and CDN resources for performance optimization. The HTML is valid and includes meta tags for SEO and social verification. Performance is moderate with asynchronous loading of scripts and deferred loading where applicable. Mobile optimization is good, but accessibility features are basic and could be enhanced. The site lacks DNSSEC and some security headers, which are technical risks that should be addressed to improve security and trustworthiness.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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