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Security report for equitable.com

Equitable Holdings, Inc. · Finance · United States

Medium risk. 5 critical or high findings in SSL/TLS, DNS health and 2 other checks.

Security score

51/100

Risk levelMedium

0–100, higher is better. How it is calculated

Equitable Holdings, Inc. operates a comprehensive financial services website targeting individuals, financial professionals, and employers. The company offers a broad range of services including retirement planning, life insurance, annuities, employee benefits, and investment management. The website reflects a mature enterprise with a legacy dating back to 1859, positioning itself as a trusted financial partner with strong brand consistency and clear market positioning. Technically, the website employs modern web technologies such as Bootstrap 4, jQuery, and integrates third-party services like Vimeo for video content and Tealium for tag management and analytics. The site is mobile optimized and demonstrates good SEO and accessibility practices, though there is room for improvement in accessibility compliance. From a security perspective, the site enforces HTTPS, uses domain locking statuses, and implements secure form validation. However, DNSSEC is not enabled, and there is no explicit Content-Security-Policy header detected. No critical vulnerabilities or exposed sensitive data were found. Privacy compliance is well addressed with clear privacy and cookie policies and consent mechanisms. Overall, the website presents a low-risk profile with strong business credibility and technical maturity. Strategic recommendations include enabling DNSSEC, enhancing security headers, and publishing explicit security and incident response policies to further strengthen trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. DNS health

    DNS sends visitors and email to the right servers. Misconfigured records can cause outages or let someone redirect your traffic.

    • Critical

      DNS Resolution Failed

      Unable to resolve domain A records

      What to do: Verify domain is properly configured and not expired

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  4. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching equitable.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
45
Email security
60
DNS health
45
Network security
100
GDPR outside view
53
Average
51

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Equitable Holdings, Inc. is a well-established financial services enterprise with a diversified portfolio targeting multiple customer segments including individuals, financial professionals, and employers. The company leverages its long history and brand strength to maintain a competitive position in the finance sector. Revenue streams likely include insurance premiums, investment management fees, and employee benefits administration. The website supports a broad partnership ecosystem including subsidiaries and service providers. The digital presence is aligned with enterprise standards, supporting growth and customer engagement through educational content, tools, and professional resources.

Security posture

The website demonstrates a mature security posture with enforced HTTPS, domain registration protections, and secure form handling. The absence of DNSSEC and some advanced security headers like Content-Security-Policy represents moderate gaps. No incident response or security policy pages were found, indicating an area for improvement in transparency and readiness. The use of third-party scripts is managed but requires ongoing vigilance to prevent supply chain risks. Overall, the site is secure for typical user interactions but could enhance its security maturity by adopting additional best practices and publishing security governance information.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS integrity and prevent spoofing.
  2. Implement a Content-Security-Policy header to mitigate cross-site scripting and related attacks.
  3. Publish a dedicated security policy and incident response contact information to improve transparency and trust.
  4. Enhance accessibility features to meet higher compliance standards and improve user experience for all audiences.
  5. Regularly audit and update third-party scripts and dependencies to minimize vulnerability exposure.

Contact details published on the site

Addresses
Legal name
Equitable Holdings, Inc.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Equitable Holdings, Inc.
Description
A financial services company with a legacy of helping people look forward with courage, strength, and wisdom.
Key services
Financial planning and wealth management, Retirement savings plans, Life insurance, Annuities, Employee benefits, Investment management
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, jQuery, Bootstrap 4, Vimeo Player API, Tealium Tag Management
Frameworks
Bootstrap 4
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientDeleteProhibited domain status
  • ClientTransferProhibited domain status
  • ClientUpdateProhibited domain status
  • Use of secure forms with validation

Analytics and tracking

Services
Tealium
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Tealium
Marketing tools
Maze Universal Loader
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed with clear navigation for multiple audiences.
  2. Comprehensive financial services content targeting individuals, financial professionals, and employers.
  3. Use of multiple third-party scripts for analytics and marketing, with privacy mechanisms in place.
  4. No signs of blocking or WAF challenges; full content accessible.
  5. Domain registration and WHOIS data support legitimacy and long-term operation.
  6. No explicit security or incident response policies found on the site.
  7. Contact information includes phone, address, and contact forms but no direct emails for security or DPO.
Technical notes

Notes

The website is built on a modern technology stack including Bootstrap 4 and jQuery, with integration of third-party services such as Vimeo and Tealium for media and analytics. The CMS appears to be Sitecore based on asset URL patterns. Performance is moderate with room for optimization. Mobile responsiveness is good, and SEO practices are well implemented with proper meta tags and Open Graph data. Accessibility is basic and could be improved. The technical infrastructure supports a robust and scalable digital presence suitable for an enterprise financial services provider.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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