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Security report for equativ.com

Equativ · Media · N/a

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Equativ is a global end-to-end media platform specializing in advertising technology solutions for both advertisers and publishers. The company offers a broad suite of services including campaign curation, creative ad enhancements, retail media, CTV ad serving, and sustainability-focused advertising products. Recent mergers and acquisitions, such as the integration of Sharethrough and Kamino Retail, have strengthened its market position as a leading media platform. The website reflects a mature digital presence with comprehensive content, multimedia, and client endorsements from major global brands. Technically, the website is built on modern web technologies including Webflow CMS, jQuery, Swiper.js for sliders, and integrates Google Tag Manager and a consent management platform for privacy compliance. The site is well-optimized for mobile and desktop, with fast loading times and good accessibility features. Security best practices are observed with HTTPS enforcement and security headers, although explicit security policies and incident response information are not published. The security posture is strong with no visible vulnerabilities or exposed sensitive data. Privacy compliance is robust, with clear privacy and cookie policies and GDPR adherence. However, the absence of WHOIS registration data is a notable anomaly that requires further verification to confirm domain legitimacy. Overall, the site demonstrates high professionalism and trustworthiness, suitable for its enterprise audience. Recommendations include publishing detailed security and incident response policies, adding vulnerability disclosure mechanisms, and providing direct security contact channels to enhance transparency and trust. Continuous monitoring of third-party scripts and maintaining privacy compliance will further strengthen the security posture.

Scanned

This is an earlier scan of equativ.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching equativ.com

This scan found 25 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
30
Email security
75
DNS health
75
Network security
100
GDPR outside view
53
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Equativ operates in the media and advertising technology sector, targeting advertisers and publishers globally. Its business model revolves around providing an integrated platform that combines advanced technology, data intelligence, and consumer research to optimize advertising outcomes. The company leverages strategic acquisitions to expand capabilities in CTV, retail media, and programmatic advertising. Revenue streams likely include platform usage fees, ad serving, and data services. The presence of major global clients and multiple industry awards indicates strong market positioning and competitive advantage. The company emphasizes sustainability and innovation, aligning with current industry trends. Partnerships and subsidiaries such as Sharethrough and Kamino Retail enhance its ecosystem and service offerings.

Security posture

Equativ's website demonstrates a mature security posture with HTTPS enforced and multiple security headers implemented, indicating adherence to web security best practices. The use of a consent management platform reflects compliance with privacy regulations such as GDPR. No exposed sensitive data or vulnerable libraries were detected in the site content. However, the absence of publicly available security policies, incident response plans, or vulnerability disclosure programs suggests areas for improvement in transparency and readiness. The lack of WHOIS data raises a minor concern regarding domain registration transparency but does not directly impact site security. Overall, the security posture is strong but could benefit from enhanced communication of security governance.

Recommendations

  1. Publish a dedicated security policy and incident response plan on the website.
  2. Implement and publicize a vulnerability disclosure or security.txt file to encourage responsible reporting.
  3. Provide direct security contact emails such as security@equativ.com or abuse@equativ.com.
  4. Regularly audit and update third-party scripts and libraries to mitigate potential vulnerabilities.
  5. Enhance visibility of data protection officer contact details to improve GDPR compliance transparency.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Equativ
Description
Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Key services
Campaign curation, Creative ad enhancements, Sustainability-focused offerings, Revenue optimization, CTV ad serving, Retail media solutions, Monetization / SSP, Addressability
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery, Swiper.js, Google Tag Manager, Typekit Fonts, Uniconsent CMP
Frameworks
Webflow CMS
Platforms
Webflow
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management platform implemented
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Sharethrough, Smart Ad Server
Marketing tools
Uniconsent CMP
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia.
  2. Strong branding and consistent design across pages.
  3. Comprehensive product and service descriptions targeting advertisers and publishers.
  4. Multiple awards and recognitions displayed, enhancing trust.
  5. Use of modern web technologies and consent management.
  6. No direct contact emails or phone numbers found on main pages; contact via form only.
  7. WHOIS data missing, which is unusual and warrants further investigation.
  8. No explicit security or incident response policies published.
  9. Privacy and cookie policies are present and GDPR compliant.
Technical notes

Notes

The website is built using Webflow CMS, leveraging modern JavaScript libraries such as jQuery and Swiper.js for interactive elements. It integrates Google Tag Manager for analytics and tracking, and uses Adobe Typekit for font management. The presence of a consent management platform ensures compliance with privacy regulations. Hosting appears to be via a CDN, likely Cloudflare, providing performance and security benefits. The site is well-optimized for mobile devices and accessibility, with responsive design and clear navigation. Performance is fast with efficient resource loading. Technical debt appears minimal, and the infrastructure supports scalability and modern web standards. Opportunities exist to further enhance security transparency and incident response readiness.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 68/100 −1Medium33 findingsView report
  2. 69/100Medium26 findingsView report
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