Edgar Ambient Media Group GmbH operates the Edgar Freecards platform, specializing in distributing free postcards as an innovative advertising medium targeting urban audiences, particularly generations Y and Z in Germany. With over 30 years of experience and a presence in more than 4000 locations, the company has established a strong market position in the media sector, leveraging creative and sustainable advertising solutions. The website reflects a mature digital presence with comprehensive content, structured data, and multiple analytics tools integrated for performance and user behavior insights. However, the absence of a valid SSL certificate and modern TLS protocols represents a significant security gap that undermines user trust and data protection. The company demonstrates compliance awareness through a dedicated privacy policy, cookie consent mechanisms, and a compliance hotline linked to its parent group, Ströer OOH. Strategic improvements in security infrastructure and performance optimization are recommended to enhance overall risk posture and user confidence.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
18/ 100 · Critical
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
7 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
Critical
EU business without adequate privacy measures
EU businesses are subject to strict GDPR requirements
What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures
High
No Cookie Policy found
GDPR requires clear information about cookie usage
What to do: Add a dedicated cookie policy explaining cookie usage and purposes
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing X-Frame-Options header
Prevents clickjacking attacks
What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"
This scan found 23 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
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TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
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Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
100
Security headers
30
Email security
40
DNS health
75
Network security
100
GDPR outside view
18
Average
61
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention edgarfreecards.de, from OffSeq Breach.
No leaked records found
Breach holds no records for edgarfreecards.de right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The company targets a large demographic of 17.9 million young adults in Germany, offering a unique advertising channel via free postcards distributed in urban environments. Its business model focuses on authentic and creative engagement with the target audience, supported by extensive location coverage and a rich portfolio of over 30,000 postcard motifs. The integration with Ströer OOH Group's compliance framework suggests strong corporate governance and partnership ecosystems. The use of advanced analytics and marketing tools indicates a data-driven approach to customer engagement and campaign effectiveness. Growth potential lies in expanding city coverage and enhancing digital integration.
Security posture
Currently, the website lacks a valid SSL certificate and does not support any TLS protocols, exposing it to potential interception and data integrity risks. The absence of security headers, DMARC, DNSSEC, and CAA records further increases vulnerability to domain spoofing and phishing attacks. While no critical vulnerabilities like Heartbleed or POODLE are detected, the overall security posture is weak. The presence of a compliance hotline and privacy mechanisms indicates some level of security culture and regulatory compliance, but technical security controls require urgent enhancement to meet GDPR and NIS2 standards.
Recommendations
Implement a valid SSL/TLS certificate supporting TLS 1.2 or 1.3 to secure data in transit.
Enable HTTP Strict Transport Security (HSTS) with includeSubDomains and preload options.
Add and configure DMARC, DNSSEC, and CAA DNS records to protect domain integrity.
Deploy security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
Conduct regular security audits and penetration testing to identify and remediate vulnerabilities.
The website is built on the Webflow CMS platform, utilizing jQuery, Swiper.js for UI components, and integrates multiple analytics services including Google Analytics and Matomo. Hosting is provided via Amazon AWS infrastructure. Despite a rich feature set and good mobile optimization, the site suffers from slow load times due to a large number of resources and high page size. There is an opportunity to optimize performance by reducing resource count and improving caching strategies. The absence of modern security protocols and certificates is a critical technical risk that must be addressed promptly.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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