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Security report for dimatter.ai

Digital Matter · Media · Lithuania

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

73/100

Risk levelMedium

0–100, higher is better. How it is calculated

Digital Matter is a Lithuania-based advertising technology and digital marketing company founded in 2021. It serves publishers, advertisers, and online businesses by providing data-driven monetization, premium ad solutions, and expert SEO services. The company holds reputable certifications such as Google Certified Publishing Partner and IAB Baltics membership, positioning itself as a trusted regional player with a solid client base of over 200 publishers and 350 advertisers. Their product suite includes advanced tools like data management platforms, content recommendation engines, and premium ad servers, supporting a comprehensive business model focused on maximizing ad revenue and audience engagement. Technically, the website demonstrates a mature digital infrastructure leveraging modern technologies including Google Tag Manager, Facebook Pixel, Hotjar, and Cxense for analytics and marketing. The site is hosted on Cloudflare, ensuring fast performance and robust SSL encryption. The presence of a Content-Security-Policy header and cookie consent mechanisms reflects a good security and privacy posture, although DNSSEC is not enabled, representing a minor security improvement opportunity. Security-wise, the site shows no critical vulnerabilities or exposed sensitive data. However, it lacks publicly available security policies, incident response contacts, and vulnerability disclosure mechanisms, which are recommended for enhanced transparency and preparedness. Privacy compliance is well addressed with GDPR-aligned cookie consent and a comprehensive privacy policy. Overall, Digital Matter presents a professional, trustworthy, and technically sound online presence with strong business credibility. Strategic recommendations include enabling DNSSEC, publishing security and incident response policies, and implementing a vulnerability disclosure framework to further strengthen security posture and stakeholder trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
80/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching dimatter.ai

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
15
Email security
85
DNS health
80
Network security
100
GDPR outside view
80
Average
73

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Digital Matter operates in the media and technology sectors, focusing on advertising technology solutions for publishers and advertisers. Their competitive advantage lies in combining proprietary AI-based tools with expert consulting and direct sales capabilities, enabling clients to optimize ad revenue and audience engagement. The business model is service-oriented with recurring revenue streams from platform usage, consulting, and managed sales. The company targets medium-sized to large publishers and advertisers primarily in the Baltic region, leveraging partnerships with major ad networks and industry bodies. Growth indicators include a broad client base, extensive ad impressions, and multiple direct campaigns annually. The partnership ecosystem includes Google, IAB Baltics, and regional demand partners, enhancing market reach and credibility. Operationally, Digital Matter emphasizes data-driven decision-making, compliance, and innovation to maintain competitive positioning.

Security posture

Digital Matter exhibits a solid security maturity level with HTTPS enforced, Content-Security-Policy headers, and GDPR-compliant cookie consent mechanisms. No critical vulnerabilities or exposed sensitive data were detected in the website content. However, the absence of a published security policy, incident response contacts, and vulnerability disclosure program indicates room for improvement in transparency and readiness. DNSSEC is not enabled, which could enhance DNS security. The use of multiple third-party scripts necessitates ongoing monitoring to mitigate supply chain risks. Overall, the company demonstrates a responsible approach to data protection and privacy but should formalize security governance and incident management publicly to align with best practices and regulatory expectations.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS integrity and security.
  2. Publish a clear security policy and incident response contact information on the website.
  3. Implement a vulnerability disclosure program or security.txt file to facilitate responsible reporting.
  4. Enhance website accessibility features to improve compliance and user experience.
  5. Regularly audit and update third-party scripts and integrations to minimize security risks.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Digital Matter
Description
Digital Matter, a Google Certified Publishing Partner (GCPP), empowers Publishers with data-driven monetization, Advertisers with premium ad solutions, and online businesses with expert SEO services. Drive growth with Digital Matter today!
Key services
Programmatic Monetization, SEO Services, Consulting, Sales House, Ad Management Platforms, Data Management Platform, Content Recommendation Engine
Content quality
good
Branding
consistent

Technology

Stack
Google Tag Manager, Google Analytics, Facebook Pixel, Hotjar, Cxense, InMobi CMP, Tidio Chat
Frameworks
Bootstrap (navbar classes), Slick Carousel
Platforms
Cloudflare (DNS and hosting), Google Marketing Platform
Performance
fast
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Content-Security-Policy header present
  • Cookie consent mechanism implemented
  • No exposed sensitive data found

Analytics and tracking

Services
Google Analytics, Hotjar, Cxense, Facebook Analytics, LinkedIn Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google AdX, Amazon, InMobi, DoubleClick, Adnetmedia
Tracking pixels
Facebook Pixel, Hotjar, LinkedIn Insight Tag, Cxense
Marketing tools
Hotjar, Tidio Chat
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed with clear navigation and rich content.
  2. Strong focus on advertising technology and publisher/advertiser services.
  3. Comprehensive cookie consent and privacy compliance mechanisms implemented.
  4. Multiple trusted third-party integrations for analytics and marketing.
  5. No exposed sensitive data or security vulnerabilities detected in HTML content.
  6. WHOIS data supports legitimacy and consistent business identity.
  7. No direct contact emails or phone numbers found on homepage; contact via form only.
  8. No explicit security policy or incident response information published.
  9. No vulnerability disclosure or security.txt file found.
Technical notes

Notes

The website is built using modern web technologies including Bootstrap for responsive design and Slick Carousel for interactive elements. It integrates multiple analytics and marketing tools such as Google Tag Manager, Facebook Pixel, Hotjar, and Cxense, indicating a mature digital marketing infrastructure. Hosting via Cloudflare provides performance benefits and security features like SSL termination. The site demonstrates fast loading times and good mobile optimization. However, the CMS platform is not explicitly identified, suggesting a custom or proprietary solution. Technical debt appears minimal with clean HTML structure and proper meta tags supporting SEO. Opportunities exist to improve accessibility and enable DNSSEC for enhanced security. Overall, the technical implementation supports the business goals effectively with room for incremental improvements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 65/100Medium27 findingsView report
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