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Security report for cool.co

the COOL company · Media · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

70/100

Risk levelMedium

0–100, higher is better. How it is calculated

The COOL company operates as a media and advertising technology provider, delivering a range of services including media attribution, dynamic creative optimization, franchise marketing, publisher experiences, and supply-side platform solutions. The company targets advertisers, publishers, franchise brands, agencies, consumers, and media professionals, positioning itself as a trusted partner with a strong client base and industry certifications. The website reflects a mature digital presence with a modern tech stack based on WordPress and Bootstrap, enhanced by SEO and analytics tools. Security posture is adequate with HTTPS and domain locks, but lacks advanced security headers and published policies. Privacy compliance is weak due to missing privacy and cookie policies. Overall, the site is professional, content-rich, and trustworthy, but would benefit from improved compliance and security transparency.

Scanned

This is an earlier scan of cool.co. View the latest report

NIS2 and GDPR posture

GDPR outside view
80/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching cool.co

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
25
Email security
75
DNS health
80
Network security
100
GDPR outside view
80
Average
70

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The COOL company is positioned as an important player in the media and advertising sector, leveraging partnerships such as with Adventori for creative automation. Their business model focuses on providing technology-driven advertising solutions that enhance campaign performance and audience engagement. The company demonstrates growth through diverse service offerings and client testimonials, indicating a robust partnership ecosystem. The domain age and registrar data support the legitimacy and stability of the business. However, the absence of direct contact details and compliance documentation suggests areas for operational improvement.

Security posture

Security maturity is moderate; the website uses HTTPS and has domain status protections but lacks DNSSEC and security headers like CSP or HSTS. No incident response or vulnerability disclosure information is published, which limits transparency and readiness perception. The use of third-party scripts and ad networks introduces potential risk vectors that require ongoing monitoring. No exposed sensitive data or known vulnerabilities were detected in the content. Enhancing security headers and publishing security policies would strengthen the security posture significantly.

Recommendations

  1. Enable DNSSEC to secure DNS queries and prevent spoofing
  2. Implement and configure security headers such as Content Security Policy, HSTS, X-Frame-Options, and X-XSS-Protection
  3. Publish comprehensive privacy and cookie policies with GDPR compliance details
  4. Add incident response and vulnerability disclosure contact information to improve transparency
  5. Conduct regular security audits of third-party scripts and dependencies
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
the COOL company
Description
We create a better experience for everyone in the advertising space, from advertisers to publishers, franchise brands to agencies, consumers to media professionals. Our sole mission is to connect audiences with meaningful messages through more personalized, powerful and positive experiences.
Key services
Media & Attribution, DCO & Creative Automation, Franchise & Multi-Location Marketing, Publisher Experiences, Supply-Side Platform
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO plugin, jQuery, Bootstrap 4.3.1, Bootstrap Select, Swiper.js, AOS (Animate On Scroll), Google Tag Manager, Connatix Player
Frameworks
Bootstrap
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Domain status includes clientDeleteProhibited and other EPP locks

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
poor

Advertising

Ad networks
Connatix
Marketing tools
Yoast SEO
Transparency
basic

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional media and advertising technology company site
  2. Content is rich and well-structured with multiple service offerings
  3. No explicit privacy or cookie policies found on homepage or linked menus
  4. No direct contact emails or phone numbers found in the provided content
  5. Uses modern web technologies and SEO best practices
  6. Includes client testimonials and partner logos as trust signals
  7. No security headers detected in provided data; DNSSEC not enabled
  8. No vulnerability disclosure or incident response info published
  9. No data protection officer contact found
  10. No suspicious or malicious content detected
Technical notes

Notes

The website is built on WordPress CMS with a modern front-end stack including Bootstrap 4.3.1, jQuery, Swiper.js, and AOS for animations. SEO is enhanced by Yoast SEO plugin, and analytics are managed via Google Tag Manager. Hosting is inferred to be with GoDaddy based on registrar and DNS servers. Performance is moderate with good mobile optimization and responsive design. Accessibility is basic but could be improved. The site uses multiple external resources and ad networks, which require careful management to avoid performance and security issues. Overall, the technical infrastructure is solid but can benefit from modernization and security hardening.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 70/100Medium31 findingsView report
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