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Security report for citypaketet.se

Citypaketet · Media · Sweden

Medium risk. 7 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

57/100

Risk levelMedium

0–100, higher is better. How it is calculated

Citypaketet is a collaborative advertising platform formed by three of Sweden's largest morning newspapers: Dagens Nyheter, Göteborgs-Posten, and Sydsvenskan. Established in 1994, it targets urban audiences in Sweden's three largest cities by offering combined media advertising solutions across print and digital channels. The website presents a professional image with clear business information and a focus on delivering impactful advertising campaigns. Technically, the site is built on WordPress using the Avada theme and several plugins, including Yoast SEO and Download Manager, indicating a modern and maintainable infrastructure. Security posture is adequate with HTTPS enforced and no visible sensitive data exposure, but lacks advanced security headers and formal privacy or cookie policies. Overall, the site is trustworthy and well-positioned in the media sector, though improvements in privacy compliance and security best practices are recommended.

Scanned

NIS2 and GDPR posture

GDPR outside view
10/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching citypaketet.se

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
75
Email security
85
DNS health
70
Network security
40
GDPR outside view
10
Average
57

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Citypaketet operates as a media collaboration platform leveraging the reach of three major Swedish newspapers to offer advertisers a unique urban-targeted advertising solution. Its business model focuses on packaging advertising across multiple trusted media channels to reach a difficult-to-capture demographic. The partnership with established newspapers provides strong market positioning and credibility. The interactive price list hosted externally and campaign measurement services indicate a data-driven approach to advertising. The target customers are advertisers seeking effective media presence in Sweden's largest cities. The company appears medium-sized with a focused niche in media advertising. The partnership ecosystem includes dn.se, gp.se, sydsvenskan.se, and ocast.com, enhancing its service offerings.

Security posture

The website demonstrates a baseline security posture with HTTPS enabled and no exposed sensitive information in the HTML content. However, it lacks implementation of key security headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options, which are important for mitigating common web attacks. There is no visible privacy policy or cookie consent mechanism, which is a compliance gap under GDPR. No incident response or vulnerability disclosure information is provided, limiting transparency in security management. The use of popular and updated WordPress plugins reduces risk but requires ongoing maintenance. Overall, the security maturity is moderate but could be significantly improved by adopting security best practices and compliance documentation.

Recommendations

  1. Implement and publish a comprehensive privacy policy and cookie policy with explicit user consent mechanisms to improve GDPR compliance.
  2. Add essential security headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options to enhance protection against common web vulnerabilities.
  3. Provide clear incident response and vulnerability disclosure information to increase transparency and trust.
  4. Regularly audit and update all WordPress plugins and themes to mitigate risks from known vulnerabilities.
  5. Enhance accessibility features to comply with standards and improve user experience for all visitors.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Citypaketet
Description
Citypaketet är ett annonssamarbete mellan tre av Sveriges största morgontidningar: Dagens Nyheter, Göteborgs-Posten och Sydsvenskan. Samarbetet inleddes 1994 med en idé om att skapa en mediepaketering för att nå en svårfångad målgrupp: människor i storstäderna. Citypaketet erbjuder annonslösningar i landets mest trovärdiga mediekanaler, digitalt och i print.
Key services
Advertising solutions in print and digital media, Media packaging for urban target groups, Campaign analysis and measurement
Content quality
good
Branding
consistent

Technology

Stack
WordPress 6.6.4, Yoast SEO plugin, jQuery 3.7.1, Bootstrap 4.6 (via Download Manager plugin), FontAwesome, Google Tag Manager, Avada Theme, Download Manager plugin
Frameworks
Avada WordPress Theme
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager for analytics

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
poor

Advertising

Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional media advertising collaboration site for major Swedish newspapers
  2. Content is in Swedish language targeting Swedish urban audiences
  3. No privacy or cookie policy found on homepage or linked pages
  4. Contact information is clearly provided in footer with email, phone, and address
  5. No visible security policy or incident response information
  6. Uses modern WordPress CMS with popular plugins and theme
  7. No signs of adult or questionable content
  8. No WHOIS data found for queried subdomain, indicating possible WHOIS query error
Technical notes

Notes

The website is built on a modern WordPress CMS platform using the Avada theme and several well-known plugins including Yoast SEO for search engine optimization and Download Manager for file handling. It uses jQuery and Bootstrap for frontend interactivity and layout. Google Tag Manager is integrated for analytics and marketing tracking. The site is mobile responsive with good navigation clarity and professional design. Performance is moderate, likely influenced by the use of multiple plugins and a rich visual design. No hosting provider information was detected. The site uses structured data (JSON-LD) for SEO enhancement. There is room for improvement in accessibility and security header implementation to reduce technical risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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