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Security report for carma.com

CARMA International Inc · Media · United Kingdom

Medium risk. 6 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

55/100

Risk levelMedium

0–100, higher is better. How it is calculated

CARMA International Inc is a global media intelligence provider specializing in delivering comprehensive media monitoring, PR measurement, and consultancy services. The company operates internationally with a large workforce and multiple offices, providing services in over 100 languages. Their business model combines software platforms with expert-led research solutions, targeting organizations that require detailed media analysis and communication evaluation. The website reflects a mature digital presence with professional design, clear navigation, and multilingual support. Technically, the website is built on WordPress using Elementor and several advanced plugins, integrating multiple analytics and marketing tools such as Google Analytics, HubSpot, Facebook Pixel, and Hotjar. The site is mobile-optimized and demonstrates good SEO and accessibility practices. Security posture is strong with HTTPS enforced and no visible sensitive data exposure, although explicit security headers could be improved. Overall, CARMA shows a high level of digital maturity and business credibility, supported by client testimonials, partner logos, and structured data. No WAF or blocking mechanisms were detected, allowing full content access and analysis. The domain registration details align well with the business claims, supporting legitimacy and trustworthiness. Strategic recommendations include enhancing security headers, maintaining plugin updates, and publishing explicit security and incident response policies to further strengthen trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
43/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching carma.com

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
15
Email security
85
DNS health
85
Network security
100
GDPR outside view
43
Average
55

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

CARMA holds a strong market position as a large, established media intelligence provider with a global footprint. Their competitive advantage lies in combining technology with expert consultancy, offering tailored solutions across media monitoring, PR measurement, and market research. The company targets a broad B2B audience including corporations, government agencies, and PR firms. Their partnership ecosystem includes recognized industry bodies and clients from diverse sectors. The website content and client testimonials indicate a focus on quality service delivery and customer engagement, supporting growth and reputation in the media intelligence industry.

Security posture

The website demonstrates a solid security posture with mandatory HTTPS and use of nonces for AJAX requests. No exposed credentials or sensitive data were found in the HTML content. However, explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options were not detected and should be implemented to enhance protection against common web attacks. The presence of multiple third-party scripts necessitates regular security audits to mitigate risks. No vulnerability disclosures or incident response contacts are published, indicating room for improvement in transparency and readiness. Overall, the security maturity is good but can be elevated with additional best practices and policies.

Recommendations

  1. Implement and enforce comprehensive security headers including CSP, X-Frame-Options, and X-Content-Type-Options.
  2. Publish a clear security policy and incident response plan accessible on the website.
  3. Regularly audit and update all third-party plugins and scripts to prevent vulnerabilities.
  4. Introduce a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  5. Enhance privacy compliance disclosures with explicit data retention policies and DPO contact information.

Contact details published on the site

Addresses
Legal name
CARMA International Inc
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
CARMA International Inc
Description
CARMA is a global media intelligence provider bringing clarity, understanding and insight to the complex media landscape.
Key services
Media Monitoring, PR Measurement, Consultancy and Market Research, Software Solutions, Research
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, JetMenu, Ultimate Elementor Addons, Google Analytics, Google Tag Manager, HubSpot, Facebook Pixel, Hotjar, jQuery, Swiper, FontAwesome
Frameworks
Elementor, JetMenu
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of nonce for AJAX calls
  • Use of security plugins (implied by WordPress ecosystem)

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, Hotjar, LinkedIn Insight Tag, Facebook Pixel
Tracking level
extensive
Privacy practices
good

Advertising

Tracking pixels
Facebook Pixel, HubSpot, Hotjar, LinkedIn Insight Tag
Marketing tools
HubSpot
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed with clear navigation and multilingual support (English, Portuguese, Arabic).
  2. Strong social media presence with official accounts linked.
  3. Use of modern web technologies and analytics tools.
  4. Comprehensive service offerings in media intelligence and PR measurement.
  5. Client testimonials and partner logos enhance trust.
  6. No signs of blocking or WAF interference detected.
  7. No exposed sensitive data or obvious security vulnerabilities found in HTML content.
Technical notes

Notes

The website is built on a modern WordPress CMS with Elementor page builder and several advanced plugins such as JetMenu and Ultimate Elementor Addons. It integrates multiple analytics and marketing tools including Google Analytics, HubSpot, Facebook Pixel, and Hotjar, indicating a mature digital marketing strategy. The site is mobile responsive with good accessibility and SEO optimization. Performance is moderate, with some heavy scripts and images but overall acceptable load times. The technical infrastructure supports a global audience with multilingual capabilities and a robust navigation system. Opportunities exist to optimize performance further and enhance security configurations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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