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Security report for buffalonewsstore.com

The Buffalo News Store · Retail · United States

Medium risk. 4 critical or high findings in GDPR outside view and SSL/TLS.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

The Buffalo News Store is a small retail e-commerce business specializing in Buffalo-themed posters, books, and sports memorabilia. The website is built on the Shopify platform, leveraging its robust e-commerce infrastructure and third-party marketing and analytics tools. The business targets local Buffalo residents and fans interested in regional culture and sports collectibles. The site features a professional design with good navigation and mobile optimization, providing a positive user experience. Technically, the site uses modern web technologies and integrates multiple tracking and advertising services, although there is room for improvement in security headers and privacy compliance mechanisms. Security posture is solid with HTTPS and secure payment processing, but lacks explicit security policies and incident response contacts. Overall, the domain registration data aligns well with the business profile, indicating legitimacy and trustworthiness.

Scanned

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
75
Email security
55
DNS health
65
Network security
100
GDPR outside view
58
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The Buffalo News Store occupies a niche market focused on local culture and sports memorabilia, leveraging the strong community identity of Buffalo. Its business model is direct-to-consumer e-commerce, primarily selling physical goods such as posters and books. The company benefits from Shopify's platform capabilities and integrates marketing tools like Google Ads and Facebook Pixel for customer acquisition and retargeting. The absence of direct contact emails or phone numbers suggests a lean operation relying on web forms for customer interaction. The store's longevity since 2010 indicates stable market presence. Strategic partnerships appear limited to Shopify and associated service providers. Growth potential lies in expanding product lines and enhancing privacy and security transparency to build further customer trust.

Security posture

The website demonstrates a moderate to good security maturity level with HTTPS enforced and secure payment gateways via Shopify Payments. However, the lack of DNSSEC and missing explicit security headers such as Content-Security-Policy and X-Frame-Options represent areas for enhancement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The absence of a published security policy or incident response contact limits transparency and preparedness for security incidents. Privacy compliance is basic, with a privacy policy present but no cookie consent mechanism despite extensive tracking scripts. Overall, the security posture is adequate for a small e-commerce site but should be improved to meet higher compliance standards and customer expectations.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Implement and enforce security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Add a cookie consent banner or mechanism to comply with GDPR and other privacy regulations.
  4. Publish a detailed security policy and provide clear incident response contact information.
  5. Review and audit third-party scripts and tracking tools to minimize privacy risks and improve transparency.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
The Buffalo News Store
Description
Shop iconic Buffalonian must-haves like Buffalo football prints, pint glasses and posters. Page through historic and modern Buffalo NY culture with our selection of books, like the best-selling "You Know You're From Buffalo If" by Adam Zyglis. Featuring locally made product pop-ups, and more.
Key services
Online sales of Buffalo-themed posters, Books related to Buffalo culture, Sports memorabilia and prints
Content quality
good
Branding
consistent

Technology

Stack
Shopify, JavaScript, Google Tag Manager, Facebook Pixel, PopConvert, Justuno
Frameworks
Shopify Liquid
Platforms
Shopify
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enabled
  • No exposed sensitive data in HTML
  • Secure payment integration via Shopify Payments
  • Use of CAPTCHA on forms

Analytics and tracking

Services
Google Analytics, Shopify Analytics, Facebook Analytics
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google Ads, Facebook Ads
Tracking pixels
Facebook Pixel, Shopify Pixel
Marketing tools
Justuno, PopConvert
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a Shopify-based e-commerce store selling Buffalo-themed merchandise.
  2. Content is rich with product listings, images, and structured data.
  3. No direct company contact emails or phone numbers found; contact is via forms.
  4. No explicit cookie consent mechanism detected despite tracking scripts.
  5. Security headers could be improved for enhanced protection.
  6. No vulnerability disclosure or security policy pages found.
  7. Website uses multiple third-party marketing and analytics tools.
  8. No adult or questionable content detected.
  9. Domain WHOIS data is consistent and trustworthy.
Technical notes

Notes

The website is built on Shopify, utilizing its Liquid templating and CDN infrastructure, ensuring reliable hosting and scalability. The tech stack includes JavaScript libraries for marketing and analytics, such as Google Tag Manager, Facebook Pixel, Justuno, and PopConvert. Performance is moderate with good mobile optimization and accessibility features. SEO is supported by proper meta tags, Open Graph, and JSON-LD structured data. The site uses modern fonts and responsive design techniques. Technical risks include reliance on multiple third-party scripts which may impact load times and privacy. There is no evidence of technical debt or deprecated technologies, indicating a well-maintained platform.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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