Skip to main content

Security report for betterment.com

Betterment LLC · Finance · United States

Low risk. 2 critical or high findings in GDPR outside view and SSL/TLS.

Security score

79/100

Risk levelLow

0–100, higher is better. How it is calculated

Betterment LLC is a leading US-based financial technology company specializing in automated investing and financial planning services. Their platform offers tailored investment portfolios, retirement accounts, cash management products, and premium advisory services targeting individual investors, employers, and financial advisors. The company holds a strong market position supported by multiple industry awards and a high customer satisfaction rate. Technically, the website is built on HubSpot CMS with modern analytics and marketing tools, delivering excellent performance and mobile optimization. Security posture is robust with HTTPS, security headers, and consent management, although a dedicated security policy and incident response contact could enhance transparency. Overall, Betterment demonstrates a mature digital presence with strong business credibility and compliance adherence.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching betterment.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
65
Security headers
75
Email security
80
DNS health
85
Network security
100
GDPR outside view
68
Average
79

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention betterment.com, from OffSeq Breach.

Total records
11,167
Employees
0
Customers
11,104
Third parties
63
Weak passwords
6%

23 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for betterment.com.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Betterment operates in the competitive robo-advisor market, leveraging a business model focused on low-cost ETF portfolios, tax-loss harvesting, and cash management solutions. Their revenue streams include advisory fees, premium advisory plans, and partnerships with payroll and benefits providers. The company targets retail investors seeking automated and goal-based investing, as well as employers offering 401(k) plans. Strategic partnerships with financial institutions and payroll providers expand their ecosystem. The company’s transparent disclosures, regulatory compliance, and multiple awards reinforce its competitive advantage and trustworthiness in the fintech space.

Security posture

Betterment’s website employs strong security measures including HTTPS encryption, comprehensive security headers, and a consent management platform (Ketch) for privacy compliance. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of a public security policy and incident response contact limits transparency. There is no evidence of a vulnerability disclosure program or security.txt file. Overall, the security maturity is high for a fintech platform, but improvements in public security documentation and incident response readiness are recommended.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and commitments.
  2. Provide clear incident response contact information (e.g., security@betterment.com or abuse@betterment.com).
  3. Implement and publicize a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Regularly review and update third-party scripts and libraries to mitigate potential vulnerabilities.
  5. Enhance transparency around data retention policies and privacy compliance for end users.

Contact details published on the site

Addresses
Legal name
Betterment LLC
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Betterment LLC
Description
Betterment helps grow money by making saving and investing easy through tailored portfolios, goal buckets, and rewards.
Key services
Automated investing, Retirement accounts (IRAs, 401(k)s, Solo 401(k)), Cash management (Checking, Cash Reserve), Premium financial advisory, Tax-loss harvesting, Socially responsible investing
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, HubSpot CMS, Google Analytics, Google Tag Manager, Segment Analytics, Ketch (data privacy and consent management), Ada Support (chatbot)
Frameworks
HubSpot CMS framework
Platforms
Web, Mobile apps (iOS, Android)
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Use of security headers
  • No exposed sensitive data in HTML
  • Secure forms with proper input handling
  • Use of consent management platform (Ketch)

Analytics and tracking

Services
Google Analytics, Google Analytics 4, Segment, HubSpot Analytics, G2 Ratings
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Facebook Ads (via hsadspixel.net)
Tracking pixels
HubSpot tracking, Segment Analytics, Facebook Pixel
Marketing tools
HubSpot marketing automation, Segment
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well maintained.
  2. Strong focus on financial services with clear disclosures and regulatory compliance.
  3. Multiple industry awards and trust signals prominently displayed.
  4. Comprehensive navigation with clear segmentation for individuals, employers, and advisors.
  5. Robust privacy and cookie policies with consent management.
  6. Use of modern analytics and marketing technologies.
  7. No signs of malicious or suspicious activity.
  8. No adult or questionable content detected.
Technical notes

Notes

The website is built on the HubSpot CMS platform, utilizing modern JavaScript libraries and integrations such as Segment, Google Analytics 4, and Google Tag Manager for analytics and marketing automation. The site is well optimized for performance and mobile responsiveness, with valid meta tags and SEO best practices. Accessibility features such as skip links and ARIA roles are present, indicating good compliance with accessibility standards. Hosting appears to be managed via HubSpot’s infrastructure, providing reliable uptime and CDN support. The technical stack is modern and well maintained, minimizing technical debt and supporting scalable growth.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with betterment.com. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review betterment.com.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.