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Security report for balticadx.com

Media · Latvia

High risk. 10 critical or high findings in Email security, Security headers and 2 other checks.

Security score

44/100

Risk levelHigh

0–100, higher is better. How it is calculated

BalticAdx operates as a specialized advertising exchange platform aggregating premium local media inventory in the Baltic region, primarily Latvia. Founded in 2016, it offers programmatic banner advertising with advanced audience segmentation based on real-time data, targeting advertisers and media publishers seeking efficient and effective digital campaigns. The platform positions itself uniquely in the regional market by combining premium media with data-driven targeting capabilities. Technically, the website is built on the Froont platform, leveraging Google Analytics, Facebook Pixel, and Sentry for analytics and error tracking. While the site demonstrates good design quality, mobile optimization, and user experience, it lacks visible privacy and cookie policies, which impacts compliance. Security posture is moderate with no DNSSEC and missing security headers, though HTTPS is presumably enabled. Overall, the domain registration is consistent and trustworthy, supporting the business legitimacy. Strategic improvements in privacy compliance and security configurations are recommended to enhance trust and regulatory adherence.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

10 findings rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Critical

      No email authentication configured

      Domain is vulnerable to email spoofing

      What to do: Implement SPF, DKIM, and DMARC immediately

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

Need hands-on remediation? Email guard@offseq.com

Keep watching balticadx.com

This scan found 29 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
15
Email security
40
DNS health
70
Network security
40
GDPR outside view
35
Average
44

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention balticadx.com, from OffSeq Breach.

No leaked records found

Breach holds no records for balticadx.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

BalticAdx targets advertisers and media publishers in the Baltic states, offering a programmatic advertising exchange that aggregates premium media inventory. Its competitive advantage lies in real-time data segmentation and audience targeting, enabling advertisers to optimize budgets and reach relevant audiences effectively. The business model revolves around facilitating ad inventory sales and campaign management through a unified platform. The company maintains partnerships with Setupad, as indicated by shared email domains and contacts, suggesting a broader ecosystem collaboration. Testimonials from clients and a professional team presentation indicate a credible market presence. Growth potential exists in expanding audience segments and regional reach. However, the absence of explicit privacy and security policies may pose challenges in markets with stringent data protection regulations.

Security posture

The website demonstrates a moderate security maturity level. It employs HTTPS (assumed from domain and scripts), uses Sentry for error monitoring, and integrates standard analytics and tracking pixels. However, the lack of DNSSEC, absence of security headers (such as CSP, HSTS), and missing privacy and cookie policies highlight compliance and security gaps. No vulnerability disclosure or incident response information is provided, limiting transparency and readiness for security incidents. The extensive use of tracking technologies without clear privacy disclosures may raise GDPR compliance concerns. Overall, while no critical vulnerabilities are evident, the security posture would benefit from enhanced configurations and documented policies to reduce risk and improve trust.

Recommendations

  1. Implement and publish comprehensive privacy and cookie policies to ensure GDPR compliance and user transparency.
  2. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  3. Add essential security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), X-Frame-Options, and X-Content-Type-Options.
  4. Establish and disclose a vulnerability disclosure policy and incident response contact channels to enhance security transparency.
  5. Conduct regular security audits and update third-party libraries to mitigate potential vulnerabilities.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Description
BalticAdx is a unique advertising exchange offering premium advertising inventory and priority opportunities for campaigns. It aggregates local premium media into a unified exchange providing banner advertising via programmatic buying, with real-time data segmentation and audience targeting.
Key services
Programmatic banner ad buying, Audience segmentation and targeting, Premium media inventory aggregation, Advertising campaign support
Content quality
good
Branding
consistent

Technology

Stack
Google Analytics, Facebook Pixel, Sentry (error tracking), Google Fonts, Froont (site builder platform)
Platforms
Froont
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
50/100
Good practices seen
  • Use of Sentry for error tracking
  • Use of Facebook Pixel and Google Analytics with async loading

Analytics and tracking

Services
Google Analytics, Facebook Analytics
Tracking level
extensive
Privacy practices
poor

Advertising

Ad networks
AppNexus (adnxs.com)
Tracking pixels
Facebook Pixel, Segment Pixel (AppNexus)
Marketing tools
Facebook Pixel
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. No privacy, cookie, or terms of service policies found, which is a compliance gap.
  3. Contact information is clearly presented with emails, phone, and physical addresses.
  4. Use of modern analytics and tracking tools is evident but lacks transparency on privacy.
  5. Content is professional, focused on advertising technology and media in the Baltic region.
  6. No security headers or advanced security configurations detected in the HTML content.
  7. WHOIS data is consistent and supports legitimacy of the business.
Technical notes

Notes

The website is built using the Froont platform, which provides a modern and responsive design framework. It utilizes Google Fonts for typography and integrates Google Analytics and Facebook Pixel for user tracking and marketing analytics. Sentry is used for error tracking, indicating a proactive approach to monitoring site health. The site loads external scripts asynchronously, improving performance. However, the absence of DNSSEC and security headers suggests technical debt in security hardening. Hosting details are inferred from name servers pointing to serveris.lv, a Latvian hosting provider, aligning with the business location. Performance is moderate with good mobile optimization and SEO practices. Opportunities exist to enhance accessibility features and implement advanced security configurations to reduce technical risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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