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Security report for axel-ar.pl

Agencja Reklamowa AXEL · Media · Poland

Medium risk. 8 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

65/100

Risk levelMedium

0–100, higher is better. How it is calculated

Agencja Reklamowa AXEL is a small, established advertising agency based in Poznań, Poland, founded in 2010. The company offers a broad range of marketing and advertising services including creative concepts, integrated marketing campaigns, loyalty programs, event management, and digital marketing solutions. Their client portfolio includes notable brands such as Nestle, Henkel, and Daikin, indicating a strong market presence in the regional advertising sector. The website reflects a professional business with consistent branding and clear communication of services. Technically, the website is built on WordPress 4.8.25 with common plugins such as Yoast SEO and Popup Maker. The tech stack includes jQuery, Bootstrap, and Font Awesome. While the site is mobile optimized and SEO friendly, it uses outdated software versions which may pose security risks. Performance is moderate, and accessibility is basic but functional. From a security perspective, the site uses HTTPS but lacks advanced security headers and DNSSEC is not enabled. The presence of a GDPR-compliant privacy policy and cookie consent banner with a named Data Protection Officer contact demonstrates good privacy practices. However, outdated platform components and missing security headers reduce the overall security posture. Overall, the website is trustworthy and professional with good privacy compliance but would benefit from technical updates and enhanced security measures to reduce risk and improve resilience.

Scanned

NIS2 and GDPR posture

GDPR outside view
25/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

8 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching axel-ar.pl

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
67
Security headers
35
Email security
85
DNS health
80
Network security
100
GDPR outside view
25
Average
65

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The agency operates in the media sector, focusing on advertising and marketing services for B2B clients. Their business model is full-service, covering strategy, creative development, campaign execution, and loyalty programs. The presence of multiple well-known clients suggests competitive positioning and a stable revenue stream. The company targets businesses requiring comprehensive marketing solutions, leveraging both traditional and digital channels. The website content and portfolio indicate a mature operation with a focus on quality and client satisfaction. No parent or subsidiary companies are identified, indicating an independent small business. The company maintains transparency through clear contact information and privacy compliance, supporting credibility and client trust.

Security posture

The current security posture is moderate. HTTPS is enforced, and privacy compliance is evident with a detailed privacy policy and cookie consent mechanism. The appointment of a Data Protection Officer with contact details is a positive indicator of data governance. However, the use of outdated WordPress and jQuery versions introduces potential vulnerabilities. The absence of DNSSEC and security headers such as Content-Security-Policy or X-Frame-Options weakens defense-in-depth. No incident response or security policy pages were found, limiting visibility into security maturity. Overall, the site is functional and compliant but requires modernization and enhanced security controls to mitigate risks effectively.

Recommendations

  1. Upgrade WordPress core and all plugins to the latest stable versions to address known vulnerabilities.
  2. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  3. Implement HTTP security headers including Content-Security-Policy, X-Frame-Options, X-Content-Type-Options, and Referrer-Policy.
  4. Develop and publish a dedicated security policy and incident response plan accessible on the website.
  5. Conduct regular security audits and vulnerability scans to proactively identify and remediate risks.

Contact details published on the site

Addresses
Legal name
Agencja Reklamowa AXEL
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Agencja Reklamowa AXEL
Description
Agencja Reklamowa w Poznaniu: strategia, kreacja, konkursy, loterie, programy lojalnościowe, komunikacja, ATL, BTL, kampanie zintegrowane, full service.
Key services
Koncepcje kreatywne, Marketing zintegrowany, Programy lojalnościowe, Strategie komunikacji, Outdoor advertising, Promocje sprzedaży, Kompleksowa obsługa, Materiały POS, Digital marketing, Direct marketing
Content quality
good
Branding
consistent

Technology

Stack
jQuery 1.12.4, Bootstrap CSS, Font Awesome, Yoast SEO plugin, Google Analytics, Popup Maker plugin, UK Cookie Consent plugin, Modernizr 2.6.2
Frameworks
WordPress 4.8.25
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
65/100
Good practices seen
  • HTTPS enabled
  • Cookie consent mechanism
  • Privacy policy with DPO contact

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Marketing tools
Yoast SEO, Popup Maker, UK Cookie Consent
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking mechanisms.
  2. Content is professionally presented and relevant to advertising services.
  3. Privacy and cookie policies are present and GDPR compliant.
  4. Contact information is clearly provided including phone, email, and physical address.
  5. Use of outdated WordPress and jQuery versions may pose security risks.
  6. No advanced security headers detected; DNSSEC not enabled.
  7. Google Analytics is used for tracking with cookie consent banner implemented.
  8. Multiple client logos indicate established business relationships.
  9. No suspicious or malicious content detected.
Technical notes

Notes

The website is built on an older WordPress version (4.8.25) with legacy jQuery (1.12.4), which may expose it to security vulnerabilities. The tech stack includes Bootstrap and Font Awesome for UI, and Yoast SEO for search optimization. Google Analytics is used for visitor tracking, integrated via standard scripts. The site is mobile responsive and uses a cookie consent plugin to comply with privacy regulations. Hosting appears to be managed by home.pl S.A., a reputable Polish hosting provider. Performance is moderate with no critical errors detected. Accessibility features are basic but present. The site would benefit from modernization of its technology stack and implementation of enhanced security and performance optimizations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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