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Security report for asics.com

ASICS · Retail · Finland

Partial score · DNS & email only

69/100

0–100, higher is better. How it is calculated

ASICS is a globally recognized brand specializing in sportswear and running shoes, with a strong market presence in Finland. The website serves as the official online store for ASICS in Finland, offering premium running shoes, clothing, and gym footwear. The site targets athletes, runners, and fitness enthusiasts, providing a comprehensive e-commerce platform with a professional and user-friendly design. The business model focuses on direct-to-consumer retail through a modern digital storefront powered by Salesforce Commerce Cloud. Technically, the website leverages a robust technology stack including React/Next.js for frontend, Salesforce Commerce Cloud for e-commerce backend, and integrates advanced marketing and analytics tools such as Dynamic Yield, Tealium, Abtasty, and Yottaa. The site demonstrates excellent performance, mobile optimization, and accessibility features, ensuring a seamless user experience across devices. From a security perspective, the site enforces HTTPS with strong SSL configuration and implements multiple security headers to protect users. Privacy compliance is well addressed with comprehensive privacy and cookie policies, supported by a OneTrust consent mechanism. However, explicit security policies and incident response contacts are not publicly available, representing an area for improvement. Overall, the website is trustworthy, professionally maintained, and aligned with industry best practices. The lack of public WHOIS data is consistent with privacy protection for a major brand and does not detract from the site's legitimacy. Strategic recommendations include publishing a dedicated security policy, incident response information, and a vulnerability disclosure program to enhance transparency and trust.

Scanned

This is an earlier scan of asics.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
6of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

Need hands-on remediation? Email guard@offseq.com

Keep watching asics.com

This scan found 11 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Email security
75
DNS health
80
Network security
100
GDPR outside view
88
Average
69

Not counted

  • Security headers: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

ASICS operates as a large retail and e-commerce entity specializing in sportswear and running shoes. The Finnish site is part of a global brand ecosystem, targeting fitness and running markets. The business benefits from a strong brand reputation, direct online sales, and integration with advanced marketing platforms to drive customer engagement and conversion. The use of Salesforce Commerce Cloud indicates a scalable and enterprise-grade e-commerce infrastructure. The company likely generates revenue primarily through product sales and leverages partnerships with marketing and analytics providers to optimize customer experience and retention. The absence of direct contact details suggests a focus on digital self-service and centralized customer support. Competitive advantages include brand recognition, product quality, and a seamless online shopping experience. The site’s content and structure support clear navigation and product discovery, enhancing market positioning in Finland. Growth opportunities may lie in expanding digital marketing efforts and improving transparency around security and privacy practices.

Security posture

The website exhibits a mature security posture with enforced HTTPS, strong SSL/TLS configuration, and multiple security headers such as Content-Security-Policy and Strict-Transport-Security. The integration of OneTrust for cookie consent demonstrates compliance with GDPR and privacy regulations. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of a publicly accessible security policy, incident response contact information, or vulnerability disclosure program limits transparency and may impact user trust in security matters. The site uses reputable third-party services for analytics and marketing, which appear to be implemented securely. The WHOIS data is not publicly available, likely due to privacy protection, which is common for large brands but reduces visibility into domain registration details. Overall, the security posture is strong but could be enhanced by publishing explicit security governance documents and contact channels for security incidents.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and commitments.
  2. Provide clear incident response contact information, such as a security@ or abuse@ email address.
  3. Implement and publicize a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Enhance transparency around data retention policies and third-party data sharing.
  5. Regularly audit third-party scripts and libraries to ensure no vulnerabilities are introduced.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
ASICS
Description
Official online store offering premium running shoes, running clothing, gym shoes and accessories.
Key services
Online retail of running shoes, Running clothing, Gym shoes, Customer support and delivery services
Content quality
excellent
Branding
consistent

Technology

Stack
Salesforce Commerce Cloud (Demandware), React/Next.js, Dynamic Yield, Tealium, Abtasty, Yottaa, OneTrust Cookie Consent
Frameworks
React, Salesforce Commerce Cloud
Platforms
SFCC
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner
  • No exposed sensitive data in HTML
  • Use of reputable third-party security and analytics scripts

Analytics and tracking

Services
Tealium, Salesforce Marketing Cloud, Dynamic Yield, CQuotient
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Yottaa, Abtasty
Tracking pixels
Tealium, Dynamic Yield, Salesforce Marketing Cloud
Marketing tools
Tealium, Dynamic Yield, Abtasty, Salesforce Marketing Cloud
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge.
  2. Content is professional, relevant, and well-structured.
  3. Strong privacy and cookie compliance with OneTrust integration.
  4. Use of modern e-commerce platform Salesforce Commerce Cloud.
  5. Extensive use of marketing and analytics tools.
  6. No exposed security vulnerabilities detected in HTML content.
  7. WHOIS data is unavailable, likely due to privacy protection.
  8. No direct contact emails or phone numbers found in HTML; contact via form.
  9. No explicit security policy or incident response info found.
Technical notes

Notes

The website is built on a modern technology stack combining Salesforce Commerce Cloud for e-commerce backend and React/Next.js for frontend rendering. It uses advanced personalization and marketing tools such as Dynamic Yield, Tealium, and Abtasty, integrated with a cookie consent management platform (OneTrust). Hosting appears to be distributed, with frontend assets served via Vercel and backend on Salesforce infrastructure. Performance is optimized with preconnect and dns-prefetch hints, deferred and async script loading, and responsive design techniques. Accessibility features and SEO meta tags are well implemented. The site shows no signs of technical debt or outdated technologies. Opportunities exist to further improve security transparency and incident management capabilities.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 69/100Medium19 findings · partial scanView report
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