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Security report for asics.com

ASICS · Retail · Finland

Partial score · DNS & email only

69/100

0–100, higher is better. How it is calculated

ASICS is a globally recognized sportswear brand specializing in running shoes, clothing, and accessories. The Finnish localized website serves as an official e-commerce platform targeting athletes and fitness enthusiasts in Finland, offering premium products with free delivery. The site is built on a modern technical infrastructure leveraging Salesforce Commerce Cloud and React frameworks, supported by advanced marketing and analytics tools such as Tealium and Dynamic Yield. Privacy and cookie compliance are well implemented with clear policies and consent mechanisms. Security posture is strong with HTTPS enforcement and security headers, though explicit security policy and incident response pages are not found. WHOIS data is unavailable, likely due to privacy protection, which slightly impacts trust but is common for large brands. Overall, the website demonstrates a mature digital presence with good user experience and professional branding.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
6of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

Need hands-on remediation? Email guard@offseq.com

Keep watching asics.com

This scan found 11 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Email security
75
DNS health
80
Network security
100
GDPR outside view
88
Average
69

Not counted

  • Security headers: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

ASICS operates a direct-to-consumer e-commerce model in Finland, leveraging its global brand reputation. The website targets runners and fitness consumers, providing a comprehensive product catalog and seamless shopping experience. The use of Salesforce Commerce Cloud indicates a scalable and enterprise-grade platform. Marketing efforts are supported by multiple tracking and personalization tools, suggesting a data-driven approach to customer engagement. The absence of direct contact emails or phone numbers on the homepage suggests reliance on contact forms and centralized customer service. The brand maintains consistent and professional content, reinforcing its market position as a leading sportswear retailer.

Security posture

The website employs strong security measures including HTTPS, modern security headers, and cookie consent management. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the lack of publicly available security policies or incident response information indicates room for improvement in transparency and preparedness. The WHOIS data is not publicly available, which is typical for privacy-conscious enterprises but reduces domain registration transparency. Overall, the security posture is robust for an e-commerce site, with recommendations to publish vulnerability disclosure and incident response details to enhance trust.

Recommendations

  1. Publish a dedicated security policy and incident response page to improve transparency.
  2. Implement and publish a security.txt file for vulnerability disclosure.
  3. Enhance accessibility features to improve compliance and user experience.
  4. Expand SEO metadata and structured data for better search engine visibility.
  5. Consider providing direct verified contact emails or phone numbers for customer support.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
ASICS
Description
Take your performance to the next level with ASICS Official online store. Free delivery on the latest premium running shoes, running clothing, gym shoes and accessories.
Key services
Online sales of running shoes, Running clothing, Gym shoes, Accessories
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, React (Next.js), Salesforce Commerce Cloud (SFCC), Tealium, Dynamic Yield, OneTrust, Abtasty
Frameworks
React, Salesforce Commerce Cloud
Platforms
SFCC
Performance
moderate
Mobile
good
Accessibility
basic
SEO
basic

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner implemented
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics and tracking

Services
Tealium, Salesforce Commerce Cloud Analytics, Marketing Cloud Analytics, CQuotient
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Abtasty
Tracking pixels
Tealium, Dynamic Yield, Marketing Cloud Analytics
Marketing tools
Tealium, Dynamic Yield, Abtasty, Salesforce Commerce Cloud Analytics
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge
  2. Professional e-commerce site for ASICS brand in Finland
  3. Comprehensive privacy and cookie policies with consent mechanism
  4. No direct company contact emails or phone numbers found on homepage HTML
  5. Uses modern JavaScript frameworks and Salesforce Commerce Cloud platform
  6. Extensive use of third-party marketing and analytics tools
  7. No visible security vulnerabilities or exposed sensitive data
  8. WHOIS data unavailable, indicating privacy protection or query blocking
Technical notes

Notes

The website uses a modern tech stack with React and Salesforce Commerce Cloud, ensuring scalability and maintainability. Hosting is partly on Vercel for frontend assets, indicating use of CDN and edge delivery for performance. The site loads multiple third-party scripts for analytics, marketing, and personalization, which may impact performance but provide rich user insights. The site is mobile optimized with responsive design. Accessibility is basic and could be improved. SEO is functional but could benefit from more comprehensive metadata and structured data. No critical technical issues or vulnerabilities were detected in the analyzed HTML content.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 69/100Medium19 findings · partial scanView report
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