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Security report for annonsdax.se

Annonsdax · Media · Sweden

High risk. 11 critical or high findings in GDPR outside view, SSL/TLS and 2 other checks.

Security score

42/100

Risk levelHigh

0–100, higher is better. How it is calculated

Annonsdax is a Swedish advertising sales company established in the early 2000s, specializing in tailored advertising solutions across print and digital media. They provide end-to-end services including media buying, ad production, publishing, and effect measurement, positioning themselves as a leading sales company with strong client relationships such as with Schibsted Marketing Services. The website is professionally designed using the Squarespace platform, offering good mobile optimization and clear navigation. However, it lacks critical compliance elements such as privacy and cookie policies, and does not provide explicit contact information, which impacts trust and privacy compliance scores. Security posture is adequate with HTTPS enabled but could be improved by adding security headers and incident response contacts. Overall, the website reflects a legitimate small media business with room for improvement in compliance and security transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
0/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

11 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching annonsdax.se

This scan found 25 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
35
Email security
85
DNS health
30
Network security
100
GDPR outside view
0
Average
42

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the media sector, focusing on advertising sales and media buying services. Their business model revolves around providing comprehensive advertising campaigns tailored to client goals, covering national to local reach. The presence of a testimonial from a major client and a LinkedIn company profile indicates established market presence and trust. The lack of detailed business registration info on the site suggests a small-sized enterprise. The company targets businesses seeking advertising solutions, leveraging digital and print channels. The website content and gallery showcase their work and client cases, supporting their market positioning as a specialized sales agency.

Security posture

The website employs HTTPS with a valid SSL configuration, ensuring encrypted communications. However, security headers are minimal, with only X-UA-Compatible detected, which is insufficient for modern security standards. No forms or input fields are present, reducing attack surface, but also limiting user engagement. The absence of privacy and cookie policies indicates compliance gaps with GDPR and related regulations. No incident response or security contact information is provided, which is a weakness in security readiness. No vulnerable libraries or exposed sensitive data were detected. Overall, the security posture is moderate but could be significantly improved by implementing recommended headers, policies, and contact channels.

Recommendations

  1. Add comprehensive privacy and cookie policies to the website to improve GDPR compliance.
  2. Implement a cookie consent banner to obtain user consent for tracking and cookies.
  3. Enhance security headers including Content-Security-Policy, X-Content-Type-Options, X-Frame-Options, and Referrer-Policy.
  4. Provide clear contact information including emails and phone numbers for general and security incident reporting.
  5. Consider adding a vulnerability disclosure or security.txt file to improve transparency and trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Annonsdax
Description
Annonsdax is a sales and advertising company founded in the early 2000s, offering tailored advertising solutions in print and digital channels with national, regional, and local reach. They manage the entire advertising journey from media buying and ad production to publishing and effect measurement. They emphasize customer goals and delivering messages to the right audience at the right time.
Key services
Media buying, Ad production, Publishing, Effect measurement, Tailored advertising solutions in print and digital
Content quality
good
Branding
consistent

Technology

Stack
Squarespace, Google Fonts, JavaScript, CSS3, HTML5
Frameworks
Squarespace platform
Platforms
Squarespace hosting
Performance
moderate
Mobile
good
Accessibility
basic
SEO
basic

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Canonical URL set
  • Open Graph and Twitter Card metadata present

Analytics and tracking

Tracking level
minimal
Privacy practices
poor

Advertising

Transparency
poor

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is built on Squarespace platform with standard modern web technologies.
  2. No privacy, cookie, or terms of service policies found, indicating compliance gaps.
  3. No contact emails or phone numbers explicitly provided on the site.
  4. Social media presence limited to LinkedIn company page.
  5. No forms detected for contact or data collection.
  6. Security headers are minimal; HTTPS is enabled.
  7. Content is professional and relevant to advertising sales business.
  8. No advertising or tracking scripts detected beyond platform defaults.
Technical notes

Notes

The website is built on the Squarespace platform, utilizing modern web standards including HTML5, CSS3, and JavaScript. It uses Google Fonts for typography and is hosted on Squarespace's CDN infrastructure, ensuring reliable performance and availability. The site is mobile optimized with responsive design and good navigation clarity. SEO metadata such as Open Graph and Twitter Cards are implemented, though the description meta tag is empty, which could be improved. No advanced analytics or tracking scripts were detected, indicating minimal user tracking. The site performs moderately well but could benefit from performance optimizations and accessibility enhancements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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