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Security report for aller.fi

Aller Media Oy · Media · Finland

Medium risk. 8 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

63/100

Risk levelMedium

0–100, higher is better. How it is calculated

Aller Media Oy is a well-established Nordic media and marketing company founded in 1999, offering a broad range of services including digital and print content production, TV production, retail media, and marketing agency solutions. The company holds a strong market position with multiple subsidiary brands and a clear focus on helping businesses reach target audiences while engaging consumers. The website reflects a mature digital presence with professional design, clear navigation, and comprehensive content tailored to both business clients and consumers. Technically, the site is built on WordPress with modern libraries and tracking tools, hosted behind Cloudflare DNS, and implements HTTPS with good security practices. Privacy and cookie policies are comprehensive and GDPR compliant, supporting user consent mechanisms. Security posture is solid with no critical vulnerabilities detected, though improvements in security headers and accessibility could enhance the overall security and compliance. Overall, Aller.fi presents a trustworthy and professional digital front for a large media company with extensive brand portfolio and marketing capabilities.

Scanned

NIS2 and GDPR posture

GDPR outside view
10/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

8 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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Keep watching aller.fi

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
65
Security headers
30
Email security
85
DNS health
85
Network security
100
GDPR outside view
10
Average
63

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention aller.fi, from OffSeq Breach.

Total records
18
Employees
0
Customers
17
Third parties
1
Weak passwords
17%

5 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for aller.fi.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the media sector with a diversified business model encompassing content creation, marketing services, and retail media. Its subsidiaries include notable brands such as Dingle, Aller Studios, and Fågel & Friends, indicating a broad operational scope. The target audience includes Nordic businesses seeking marketing solutions and consumers engaging with media content. The presence of multiple analytics and marketing tools suggests a data-driven approach to audience engagement and advertising. The company’s longevity and consistent domain registration data reinforce its market credibility. Strategic partnerships and subsidiary domains further strengthen its ecosystem. The business model leverages cross-platform content and marketing services to maintain competitive advantage in the Nordic media landscape.

Security posture

The website demonstrates a good security maturity level with enforced HTTPS, use of reCAPTCHA on forms, and integration with Cloudflare DNS services. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of explicit security headers like Content-Security-Policy and X-Frame-Options indicates room for improvement. No public incident response or security policy pages were found, which could be enhanced to improve transparency and readiness. The site complies with GDPR through clear privacy and cookie policies and consent mechanisms. Overall, the security posture is solid but could benefit from additional hardening and public security documentation.

Recommendations

  1. Implement and enforce security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to mitigate common web attacks.
  2. Publish a dedicated security policy and incident response page to improve transparency and preparedness.
  3. Regularly audit and update WordPress core, themes, and plugins to minimize vulnerabilities.
  4. Enhance accessibility features to meet WCAG standards and improve user experience for all visitors.
  5. Optimize website performance further to improve load times and mobile responsiveness.

Contact details published on the site

Addresses
Legal name
Aller Media Oy
Registration number
0872238-2
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Aller Media Oy
Description
Aller on pohjoismainen media- ja markkinointiyhtiö. Autamme yrityksiä tavoittamaan oikeat kohderyhmät sekä kuluttajia viihtymään ja kohtaamaan toisensa sisältöjen ja alustojen parissa.
Key services
Media content production (digital and print), Marketing and retail media solutions, TV production, Advertising services, Marketing agency services
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress 6.8.2, jQuery 3.7.1, Chart.js 2.8.0, Google Tag Manager, Google Analytics, Facebook Pixel, Cloudflare DNS
Frameworks
WordPress
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Use of reCAPTCHA for forms
  • No exposed sensitive data in HTML
  • Use of Cloudflare DNS

Analytics and tracking

Services
Google Analytics, Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google DoubleClick, Google Ad Manager
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag
Marketing tools
Pardot Marketing Automation
Transparency
good

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected.
  2. Strong presence of media brands and subsidiaries linked.
  3. Comprehensive privacy and cookie policies present with GDPR compliance.
  4. Use of modern web technologies and analytics tools.
  5. Clear contact information including phone, email, and physical address.
  6. No security policy or incident response info publicly found.
  7. No vulnerability disclosure or security.txt file detected.
  8. Professional design and good SEO practices observed.
Technical notes

Notes

The website is powered by WordPress 6.8.2 with jQuery and Chart.js libraries, indicating a modern and flexible CMS platform. It uses Google Tag Manager, Google Analytics, Facebook Pixel, and LinkedIn Insight Tag for analytics and marketing, reflecting a mature digital marketing infrastructure. Hosting is supported by Cloudflare DNS, enhancing DNS reliability and security. The site is mobile optimized with responsive design and lazy loading for images, contributing to good performance. Some minor technical debt is noted in missing security headers and basic accessibility features. Overall, the technical infrastructure supports the business needs effectively with opportunities for further optimization and security enhancements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 75/100Medium3 findings · partial scanView report
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