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Security report for adwise.bg

„Нет Инфо“ ЕАД · Media · Bulgaria

Partial score · DNS & email only

73/100

0–100, higher is better. How it is calculated

Adwise.bg is a Bulgarian digital advertising platform operated by „Нет Инфо“ ЕАД, offering services such as pay-per-click advertising, dynamic remarketing, demographic targeting, and detailed campaign statistics. The platform targets Bulgarian advertisers seeking effective online marketing solutions. The website content is professionally presented in Bulgarian, with consistent branding and clear navigation, though it lacks some advanced accessibility features and cookie consent mechanisms. Technically, the site uses a modern tech stack including Bootstrap, jQuery, and Google Tag Manager, but lacks explicit security headers and visible incident response policies. The domain registration data aligns well with the company information, indicating legitimacy. Overall, the site scores well in business credibility and content quality but could improve in security and privacy compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
40/ 100 · High
Checks completed
6of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching adwise.bg

This scan found 16 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
67
Email security
85
DNS health
75
Network security
100
GDPR outside view
40
Average
73

Not counted

  • Security headers: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the media and technology sectors, providing a specialized advertising platform tailored to the Bulgarian market. Its business model revolves around enabling advertisers to manage campaigns with precise targeting and pay-per-click billing. The platform is part of the larger „Нет Инфо“ ЕАД group, which enhances its market position. The site references multiple popular Bulgarian web properties as advertising channels, indicating a strong local network. The announced service termination by 2026 suggests a strategic shift or product lifecycle closure. The company maintains a professional web presence with clear contact points but lacks phone or physical address details on the site.

Security posture

The website uses HTTPS and includes Google Tag Manager for analytics, but lacks visible security headers such as Content Security Policy or HSTS. No forms or inputs are present on the main page, reducing immediate attack surface, but no incident response or security policy information is provided. There is no cookie consent mechanism, which is a GDPR compliance gap. No vulnerabilities or exposed sensitive data were detected in the HTML content. Overall, the security posture is moderate but could be significantly improved by implementing security headers, publishing security policies, and adding cookie consent.

Recommendations

  1. Implement comprehensive security headers including CSP, HSTS, and X-Frame-Options.
  2. Add a cookie consent banner to comply with GDPR requirements.
  3. Publish a dedicated security policy and incident response contact information.
  4. Enhance accessibility features to improve user experience for all users.
  5. Regularly audit third-party scripts and dependencies for vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
„Нет Инфо“ ЕАД
Description
Adwise.bg е платформа за управление на рекламни кампании с таргетиране, ремаркетинг и плащане на клик, обслужваща рекламодатели в България.
Key services
Управление на рекламни кампании, Динамичен ремаркетинг, Демографско таргетиране, Детайлна статистика
Content quality
good
Branding
consistent

Technology

Stack
Bootstrap, jQuery, Google Fonts, Font Awesome, Switchery, Toastr, Google Tag Manager
Frameworks
Bootstrap
Performance
moderate
Mobile
good
Accessibility
basic
SEO
basic

Security

Observed score
65/100
Good practices seen
  • HTTPS usage implied by URL
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website announces service termination effective 01.01.2026
  2. No cookie consent banner despite GDPR relevance
  3. Contact email adwise@netinfo.bg clearly provided
  4. No phone numbers or physical addresses explicitly found
  5. No visible forms on main page
  6. Uses Google Tag Manager for analytics and tracking
  7. Content is in Bulgarian language
  8. Site uses session IDs in URLs
  9. No social media links detected
Technical notes

Notes

The website is built on a Bootstrap framework with jQuery and uses Google Fonts and Font Awesome for styling and icons. Google Tag Manager is used for analytics and tracking. The site loads multiple CSS and JS assets with session IDs in URLs, which may affect caching efficiency. Performance is moderate with lazy loading implemented for images. Mobile optimization is good, but accessibility is basic. SEO meta tags are present but could be enhanced. No CMS was detected, suggesting a custom or proprietary platform. Hosting provider details are not explicit from the content. Overall, the technical infrastructure is solid but could benefit from modernization and improved security practices.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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