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Security report for advertisingallin.co.uk

All In · Media · United Kingdom

Medium risk. 5 critical or high findings in Email security, Security headers and 1 other check.

Security score

63/100

Risk levelMedium

0–100, higher is better. How it is calculated

All In is a UK-based industry campaign focused on promoting diversity and inclusion within the advertising sector. Created by the Advertising Association, IPA, and ISBA, and developed with Kantar, it conducts the largest workforce survey in UK advertising to provide insights and benchmark progress. The website serves as a resource hub offering census data, action plans, and industry events to advertising professionals and companies. Technically, the site is built on WordPress with a child theme, uses modern analytics tools like Google Tag Manager and Plausible, and supports WebP images for performance. The site is mobile-optimized and accessible with good SEO practices. Security posture is solid with HTTPS and no visible vulnerabilities, though it lacks some security headers and incident response disclosures. Privacy compliance is weak due to missing privacy and cookie policies. Overall, the site is professional and trustworthy but would benefit from enhanced privacy and security transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Critical

      No email authentication configured

      Domain is vulnerable to email spoofing

      What to do: Implement SPF, DKIM, and DMARC immediately

    • High

      No SPF record found

      SPF helps prevent email spoofing

      What to do: Add SPF record: "v=spf1 include:_spf.yourmailprovider.com ~all"

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching advertisingallin.co.uk

This scan found 27 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
30
Email security
40
DNS health
60
Network security
100
GDPR outside view
83
Average
63

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The All In campaign occupies a significant position in the UK advertising industry as a leading initiative for workforce inclusivity. Its business model is non-profit and collaborative, leveraging partnerships with major industry bodies and research firms like Kantar. The campaign targets advertising professionals and companies seeking to improve diversity metrics and inclusivity practices. Revenue streams likely include sponsorships and industry support rather than direct sales. The website ecosystem includes resources, events, and downloadable reports, indicating a mature content strategy. The absence of direct contact emails or phone numbers suggests a centralized contact form approach. The partnership with recognized industry bodies enhances credibility and market reach.

Security posture

The website demonstrates a moderate to good security maturity level. HTTPS is enforced, and no sensitive data is exposed in the HTML content. The use of reputable analytics and tag management tools is noted, but there is no explicit Content-Security-Policy or other advanced security headers detected. No security.txt or vulnerability disclosure policy is published, which limits transparency for security researchers. Incident response readiness is not evident from the site. Compliance with GDPR is uncertain due to missing privacy and cookie policies. Overall, the security posture is adequate for a non-commercial informational site but could be improved with better policy disclosures and security headers.

Recommendations

  1. Publish a comprehensive privacy policy and cookie policy with clear GDPR compliance statements.
  2. Implement a cookie consent mechanism to comply with privacy regulations.
  3. Add a security.txt file and incident response contact information to facilitate vulnerability reporting.
  4. Enhance HTTP security headers, including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  5. Regularly audit third-party scripts and analytics tools to minimize security risks.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
All In
Description
All In is the industry’s campaign, created by the Advertising Association, the IPA, and ISBA. Launched in 2021, and developed with Kantar, the All In Census is UK advertising’s largest workforce survey of its kind, asking important questions about experience and representation within the industry.
Key services
All In Census data collection and reporting, All In Action Plan for inclusivity, Resources and events for industry professionals
Content quality
good
Branding
consistent

Technology

Stack
WordPress 6.5.5, jQuery, Google Tag Manager, Plausible Analytics, EWWW Image Optimizer (WebP support), SuperPWA (Progressive Web App manifest)
Frameworks
WordPress Twenty Seventeen Child Theme
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enabled
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager and Plausible for analytics
  • No visible vulnerable libraries detected

Analytics and tracking

Services
Google Tag Manager, Plausible Analytics
Tracking level
moderate
Privacy practices
poor

Advertising

Tracking pixels
Plausible Analytics
Marketing tools
Plausible Analytics
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional campaign site focused on UK advertising workforce diversity and inclusion.
  2. Content is rich with industry data and resources but lacks explicit privacy and cookie policies.
  3. No direct company contact emails or phone numbers found; contact is via form.
  4. Uses modern web technologies and analytics tools with moderate tracking.
  5. No security.txt or incident response information published.
  6. No signs of WAF or content blocking.
  7. WHOIS data is consistent and domain is relatively new but appropriate.
Technical notes

Notes

The website is built on WordPress 6.5.5 using a child theme of Twenty Seventeen, indicating a standard and maintainable CMS setup. It employs jQuery and Google Tag Manager for analytics and tracking, alongside Plausible Analytics for privacy-focused metrics. Image optimization is handled via EWWW Image Optimizer with WebP support, improving load times. The site includes a Progressive Web App manifest, enhancing mobile experience. Hosting is provided by GoDaddy.com, LLC. Performance is moderate with good mobile optimization and accessibility features. SEO is well addressed with proper meta tags, Open Graph, and JSON-LD structured data. Technical debt appears low, but improvements in security headers and privacy compliance are recommended to reduce risk.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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