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Security report for advertiser-serbia.com

Advertiser Serbia · Media · Serbia

High risk. 9 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

45/100

Risk levelHigh

0–100, higher is better. How it is calculated

Advertiser Serbia is a professional online media portal focused on the advertising, media, and marketing sectors in Southeast Europe, primarily Serbia. The website provides news, industry analysis, event announcements, and advertising content targeting media professionals, agencies, brands, and the general public interested in this sector. It positions itself as a leading and influential portal in the regional media and advertising landscape. Technically, the site is built on WordPress CMS with a modern tech stack including Yoast SEO, Google Analytics, and social sharing plugins, offering good mobile optimization and SEO practices. Security posture is decent with HTTPS enforced and no visible vulnerabilities, but lacks advanced security headers and formal privacy or cookie policies, which are compliance gaps. The domain WHOIS data is missing or not found, raising concerns about domain legitimacy despite the professional and active website content. Overall, the site is functional and professional but would benefit from improved privacy compliance and clearer domain registration transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

9 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

Need hands-on remediation? Email guard@offseq.com

Keep watching advertiser-serbia.com

This scan found 29 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
15
Email security
70
DNS health
65
Network security
20
GDPR outside view
35
Average
45

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The website serves as a niche media outlet for the advertising and media industry in Southeast Europe, providing timely news and insights that cater to industry professionals and stakeholders. Its business model revolves around content publishing and advertising, with evident partnerships and advertising placements from regional companies. The portal demonstrates consistent content updates and a moderate-sized audience reach. The lack of explicit company registration or contact details limits full business transparency. The site leverages social media channels for broader engagement, indicating a strategic approach to audience building. Growth indicators include regular event coverage and industry awards announcements. The partnership ecosystem includes advertising agencies and brands featured on the site, but no direct business partnerships or subsidiaries are identified.

Security posture

The website employs HTTPS with a valid SSL certificate, ensuring encrypted communication. It uses standard security practices such as asynchronous loading of analytics scripts and no exposure of sensitive data in the HTML source. However, it lacks important security headers like Content-Security-Policy and X-Frame-Options, which could mitigate certain attack vectors. There is no visible privacy policy or cookie consent mechanism, which is a compliance risk under GDPR and similar regulations. No incident response or vulnerability disclosure information is provided, limiting transparency in security management. The missing WHOIS data for the domain is a notable concern, potentially indicating privacy protection or registration issues. Overall, the security posture is moderate but requires enhancements in policy transparency and header implementation.

Recommendations

  1. Implement and publish comprehensive privacy and cookie policies to ensure GDPR and privacy compliance.
  2. Add security headers such as Content-Security-Policy, X-Content-Type-Options, X-Frame-Options, and Strict-Transport-Security to enhance protection.
  3. Provide clear contact information including security incident response contacts to improve trust and compliance.
  4. Investigate and resolve the missing WHOIS data issue to improve domain legitimacy and transparency.
  5. Regularly audit and update all plugins and WordPress core to mitigate potential vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Advertiser Serbia
Description
Najposećeniji i najuticajniji portal o medijima, agencijama i oglašivačima u regionu jugoistočne Evrope
Key services
News publishing, Industry analysis, Event announcements, Advertising and marketing content
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Yoast SEO plugin, Google Analytics, jQuery, AddToAny sharing, Weglot translation plugin, Theia Post Slider plugin, Menufication plugin, Better Analytics plugin
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Analytics with async loading
  • No visible vulnerable libraries

Analytics and tracking

Services
Google Analytics, Better Analytics plugin
Tracking level
moderate
Privacy practices
poor

Advertising

Marketing tools
AddToAny sharing, Better Analytics
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is a professional media portal focused on advertising and media industry in Southeast Europe
  2. Content is regularly updated with news, interviews, and industry events
  3. No visible privacy or cookie policies, which is a compliance gap
  4. No explicit contact information or security policies found on the site
  5. Uses WordPress CMS with common plugins for SEO, analytics, and social sharing
  6. No WAF or blocking mechanisms detected
  7. WHOIS data missing or domain not found in WHOIS database, which is unusual
Technical notes

Notes

The website is built on WordPress CMS with a well-structured theme and uses popular plugins for SEO (Yoast), analytics (Google Analytics, Better Analytics), social sharing (AddToAny), and translation (Weglot). The site loads scripts asynchronously and uses modern web fonts and responsive design techniques, providing good mobile optimization and user experience. Performance is moderate with no major blocking scripts detected. Accessibility is basic but could be improved with ARIA roles and semantic HTML enhancements. SEO is supported by canonical tags, Open Graph metadata, and JSON-LD structured data, aiding search engine visibility. Hosting provider details are not explicitly found. Overall, the technical infrastructure is solid but could benefit from performance tuning and accessibility improvements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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