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Security report for adskeeper.com

Adders Marketing Agency S.R.L. · Media · Romania

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

69/100

Risk levelMedium

0–100, higher is better. How it is calculated

Adskeeper is a performance marketing company specializing in native advertising solutions, targeting advertisers and publishers to optimize ad campaigns and monetize traffic effectively. The company positions itself as a key player in the native advertising space with a solid market presence, demonstrated by its extensive monthly impressions and partnerships. Technically, the website is built on WordPress with modern JavaScript libraries and tracking tools such as Google Tag Manager and Bing Ads, indicating a mature digital infrastructure. Security posture is generally strong with HTTPS enforced and no visible vulnerabilities, though security headers and incident response information are lacking. Privacy compliance is partially addressed with clear privacy and terms pages but lacks explicit cookie consent mechanisms. Overall, the website is professional and trustworthy, but the absence of WHOIS data for the domain introduces some uncertainty regarding domain legitimacy.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching adskeeper.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
35
Email security
70
DNS health
80
Network security
100
GDPR outside view
53
Average
69

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Adskeeper operates in the media and technology sectors, providing native advertising and affiliate marketing tools. Its business model revolves around connecting advertisers with publishers through a variety of ad formats and monetization strategies. The company has established partnerships with notable affiliate networks and tracking platforms, enhancing its ecosystem. The target audience includes digital marketers, advertisers, and publishers seeking performance marketing solutions. Growth indicators include a large monthly unique visitor count and a referral program to expand its user base. The company is medium-sized, based in Romania, and has been active for approximately eight years. The website content and case studies demonstrate a focus on delivering measurable campaign results across various verticals such as gaming, finance, gambling, and health.

Security posture

The website demonstrates a good security posture with HTTPS enabled and no exposed sensitive information. However, it lacks several security best practices such as security headers (Content-Security-Policy, X-Frame-Options) and a published security policy or incident response plan. There is no evidence of a vulnerability disclosure program or security.txt file. Privacy compliance is partially implemented with a privacy policy and terms of service, but cookie consent mechanisms are missing, which may pose GDPR compliance risks. The absence of WHOIS data for the domain is a concern and should be investigated further to ensure domain legitimacy. Overall, the security maturity is moderate with room for improvement in transparency and compliance.

Recommendations

  1. Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-XSS-Protection to enhance protection against common web attacks.
  2. Publish a security policy and incident response plan on the website to improve transparency and preparedness.
  3. Add a security.txt file to facilitate vulnerability disclosure and improve security communication.
  4. Implement a cookie consent banner/mechanism to ensure GDPR compliance and inform users about tracking.
  5. Investigate and resolve the missing WHOIS data issue to strengthen domain legitimacy and trust.

Contact details published on the site

Addresses
Legal name
Adders Marketing Agency S.R.L.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Adders Marketing Agency S.R.L.
Description
Adskeeper is a performance marketing platform specializing in native advertising solutions, offering advertisers and publishers tools to optimize ad campaigns, monetize traffic, and partner effectively.
Key services
Native Advertising, Traffic Monetization, Affiliate Marketing Tools, Referral Program
Content quality
good
Branding
consistent

Technology

Stack
WordPress 6.2, Swiper.js, Multiple Select.js, Google Tag Manager, Bing Ads tracking, Custom CSS/SCSS, JavaScript ES6+
Frameworks
WordPress CMS
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager and Bing tracking scripts

Analytics and tracking

Services
Google Analytics (via GTM), Bing Ads tracking
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Adskeeper native advertising
Tracking pixels
Bing Ads
Marketing tools
Affiliate marketing tools, Optimization tools
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected
  2. Uses modern web technologies and tracking tools
  3. Clear business focus on native advertising and affiliate marketing
  4. Good presence of privacy and terms pages but lacks explicit cookie consent mechanism
  5. WHOIS data missing, which is unusual and warrants caution
  6. No direct contact emails or phone numbers found in HTML; contact primarily via forms
  7. Social media presence on Facebook, Instagram, LinkedIn
  8. Multiple partner logos displayed indicating established partnerships
Technical notes

Notes

The website is built on WordPress 6.2, utilizing modern JavaScript libraries such as Swiper.js for sliders and Multiple Select.js for enhanced UI components. It integrates Google Tag Manager and Bing Ads for analytics and tracking. The site is mobile-optimized with responsive design and good navigation clarity. Performance is moderate, with potential improvements in loading speed and accessibility features. The technical stack is standard for a marketing platform, with no outdated or vulnerable libraries detected. Hosting provider details are not explicitly found. Overall, the technical infrastructure supports the business goals effectively but could benefit from enhanced security configurations and performance tuning.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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