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Security report for adsandfriends.de

Ads&Friends · Media · Germany

High risk. 8 critical or high findings in Email security, Security headers and 2 other checks.

Security score

47/100

Risk levelHigh

0–100, higher is better. How it is calculated

Ads&Friends is a full-service marketing and communication agency based in Gießen, Germany, founded around 2018. The company offers a broad range of services including branding, web and digital solutions, and social media management, targeting businesses and organizations seeking professional marketing support. Their market position is that of a local/regional agency with a diverse client base including public institutions and private companies. Technically, the website is built on WordPress with modern plugins and frameworks, hosted on Amazon AWS infrastructure, and demonstrates good performance, mobile optimization, and SEO practices. Security posture is solid with HTTPS, cookie consent, and no visible vulnerabilities, though some security headers and policies could be enhanced. Overall, the website is professional, trustworthy, and compliant with GDPR, featuring comprehensive privacy and cookie policies and a consent mechanism. No critical security or content safety issues were detected.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

8 findings rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Critical

      No email authentication configured

      Domain is vulnerable to email spoofing

      What to do: Implement SPF, DKIM, and DMARC immediately

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching adsandfriends.de

This scan found 28 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
42
Security headers
15
Email security
40
DNS health
60
Network security
40
GDPR outside view
85
Average
47

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The agency operates in the media sector, focusing on marketing, communication, and design services. Their business model revolves around providing tailored marketing strategies, digital presence development, and social media management. The client portfolio and testimonials indicate strong local partnerships and a reputation for quality service. The company targets small to medium-sized businesses and organizations in the Gießen region and beyond. Growth indicators include a regularly updated blog and a wide range of client logos displayed. The absence of privacy protection in WHOIS and consistent domain registration data support business credibility. No parent or subsidiary companies were identified.

Security posture

The website employs HTTPS with a good SSL configuration and includes a cookie consent mechanism compliant with GDPR. Security best practices such as honeypot usage in forms and absence of exposed sensitive data are observed. However, explicit security policies, incident response contacts, and vulnerability disclosure mechanisms are not published. Security headers like Content-Security-Policy are not explicitly detected and could be improved. No known vulnerabilities or malicious scripts were found. Overall, the security posture is good but could benefit from formalized policies and enhanced header configurations.

Recommendations

  1. Implement and publish a formal security policy and incident response plan on the website.
  2. Add a security.txt file to facilitate vulnerability disclosure and improve transparency.
  3. Enhance HTTP security headers, especially Content-Security-Policy and Referrer-Policy.
  4. Regularly audit third-party scripts and plugins for vulnerabilities and update them promptly.
  5. Consider publishing terms of service to clarify user and client agreements.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Ads&Friends
Description
Angetrieben von der Leidenschaft für Marketing, Kommunikation und Design ist die Ads&Friends Ihre zuverlässiger Werbeagentur in Gießen
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, WPBakery Page Builder, Yoast SEO, jQuery, Bootstrap, Flickity, Fresco, Lity, Font Awesome, Google Fonts, Matomo Analytics
Frameworks
Bootstrap
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism implemented
  • No exposed sensitive data in HTML
  • Use of honeypot plugin for forms (honeypot CSS detected)
  • No inline sensitive credentials detected

Analytics and tracking

Services
Matomo
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Matomo
Marketing tools
Matomo Analytics
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Comprehensive privacy and cookie policies with consent mechanism implemented.
  3. No visible security policy or incident response information published.
  4. No terms of service page detected.
  5. Multiple client testimonials and logos indicate established business relationships.
  6. Use of modern web technologies and CMS (WordPress).
  7. No suspicious or malicious content detected.
  8. No exposed sensitive data or security vulnerabilities visible in HTML.
  9. Good SEO and accessibility practices observed.
  10. No direct contact emails or phone numbers found in the main HTML; contact likely via contact form.
Technical notes

Notes

The website is built on WordPress CMS using WPBakery Page Builder and Yoast SEO plugin, indicating a mature and widely supported platform. The tech stack includes jQuery, Bootstrap, Flickity carousel, Fresco lightbox, Lity modal, Font Awesome icons, and Google Fonts, providing a rich user experience. Hosting on AWS nameservers suggests reliable infrastructure. Performance is moderate with good mobile optimization and accessibility features. SEO is well addressed with meta tags, Open Graph, and JSON-LD structured data. The site uses Matomo for analytics, favoring privacy-conscious tracking. There is room for improvement in security headers and formal documentation of security practices.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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