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Security report for addvaluemedia.com

Add Value Media · Media · Spain

High risk. 8 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

49/100

Risk levelHigh

0–100, higher is better. How it is calculated

Add Value Media is a Madrid-based digital marketing consultancy with over 15 years of experience, offering a broad range of services including SEM, SEO, digital consultancy, media planning, and e-commerce solutions. The company positions itself as a Google and Amazon Partner, targeting businesses seeking comprehensive marketing strategies to maximize brand impact and sales. The website is professionally designed, mobile-optimized, and provides clear navigation and contact options including a secure contact form with reCAPTCHA protection. Technically, the site is built on WordPress with modern plugins and analytics tools, though some security enhancements such as DNSSEC and security headers could be improved. Privacy policies are present and GDPR compliance is indicated, but cookie consent mechanisms could be more explicit. Overall, the site reflects a credible and professional business with a solid digital presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
50/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

8 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching addvaluemedia.com

This scan found 26 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
15
Email security
75
DNS health
75
Network security
20
GDPR outside view
50
Average
49

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the media and technology sectors, focusing on digital marketing consultancy services. Its business model is service-oriented, targeting small to medium enterprises in Spain. The presence of partner badges and client logos indicates established market credibility. The company leverages partnerships with major platforms like Google and Amazon to enhance service offerings. The website content and structure support lead generation and client engagement through detailed service descriptions and a contact form. The firm’s longevity and domain age support its market position and trustworthiness.

Security posture

The website enforces HTTPS and integrates Google reCAPTCHA v3 for form security, indicating a baseline security posture. However, the absence of DNSSEC and lack of visible security headers suggest room for improvement. No incident response or security policy pages were found, which could be a gap in transparency and preparedness. The site does not expose sensitive data and uses reputable third-party analytics and marketing tools. Overall, the security posture is moderate but could be enhanced with additional best practices and policies.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement HTTP security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Add a dedicated security policy and incident response contact information to improve transparency and readiness.
  4. Enhance cookie consent mechanisms to comply fully with GDPR and ePrivacy regulations.
  5. Regularly audit and update WordPress core and plugins to mitigate vulnerabilities.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Add Value Media
Description
Add Value Media is a digital marketing consultancy based in Madrid, formed by a multidisciplinary team of perfectionist and passionate professionals. They offer comprehensive marketing services including SEM/PPC, media planning, digital consultancy, SEO, e-commerce, and social media campaigns.
Key services
Consultoría de Marketing, Consultoría Estratégica, Consultoría Digital, SEM / Marketing en Buscadores, Paid Social, Publicidad Nativa, Bases de Datos, Amazon PPC, Google Shopping, Marketplaces
Content quality
good
Branding
consistent

Technology

Stack
WordPress, LayerSlider, Contact Form 7, Google Analytics, Google Tag Manager, Google reCAPTCHA, FontAwesome, jQuery, Bootstrap
Frameworks
WordPress
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
70/100
Good practices seen
  • HTTPS enforced via script redirect
  • Google reCAPTCHA v3 integration on forms
  • Use of security plugins (implied by WordPress plugins)

Analytics and tracking

Services
Google Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Marketing tools
ShareThis
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge.
  2. Content is in Spanish with English alternate available.
  3. Uses modern marketing and analytics tools.
  4. Contact form uses reCAPTCHA v3 for spam protection.
  5. No explicit terms of service page found.
  6. Privacy and cookie policies are present but consent mechanism is not explicit.
  7. No explicit security or incident response policies found.
  8. Domain WHOIS data supports legitimacy and business claims.
Technical notes

Notes

The website is built on WordPress CMS using a modern tech stack including LayerSlider, Contact Form 7, Google Analytics, and Google Tag Manager. The site uses asynchronous loading for analytics scripts and integrates Google reCAPTCHA v3 for spam protection on forms. The design is responsive and optimized for mobile devices. Performance is moderate with caching implied but not explicitly detailed. The site uses external fonts from Google Fonts and icons from FontAwesome. There is no evidence of outdated or vulnerable libraries in the provided HTML content. Opportunities exist to improve security headers and DNS configuration for enhanced protection.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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