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Security report for 1stresponse.ca

Church & Dwight Co., Inc. · Healthcare · Canada

Medium risk. 9 critical or high findings in Email security, Security headers and 2 other checks.

Security score

60/100

Risk levelMedium

0–100, higher is better. How it is calculated

The website www.1stresponse.ca is a commercial retail and informational platform focused on pregnancy tests, fertility lubricants, and pregnancy planning tools. It is branded under First Response, a trademark of Church & Dwight Co., Inc., a recognized company in the healthcare and consumer products sector. The site targets individuals planning pregnancy or seeking fertility-related products and information, offering product listings, online calculators, and educational resources. The market position is strong with cited awards and clear brand consistency. Technically, the site uses modern front-end technologies including jQuery, Slick Carousel, FontAwesome, and Google Fonts, with marketing/tracking scripts from MikMak. The site is mobile optimized and provides a good user experience with clear navigation and relevant content. Security posture is moderate with HTTPS in use but lacks explicit security headers and published security policies. Privacy compliance is weak due to absence of explicit privacy and cookie policies or consent mechanisms. WHOIS data is unavailable, likely due to privacy protection, which slightly reduces transparency but does not detract significantly from legitimacy given the brand association. Overall, the site is professional, trustworthy, and serves its target audience effectively.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

9 findings rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Critical

      No email authentication configured

      Domain is vulnerable to email spoofing

      What to do: Implement SPF, DKIM, and DMARC immediately

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

Need hands-on remediation? Email guard@offseq.com

Keep watching 1stresponse.ca

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
82
Security headers
30
Email security
40
DNS health
75
Network security
100
GDPR outside view
35
Average
60

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

First Response operates as a retail and informational brand under Church & Dwight Co., Inc., focusing on pregnancy and fertility products. The business model combines e-commerce product listings with educational tools and resources to support pregnancy planning. The brand holds a strong market position with recognized awards and a consistent presence in North America, particularly Canada and the US. Revenue streams likely include product sales and possibly marketing partnerships. The target customer segment is individuals or couples planning pregnancy or seeking fertility assistance. The partnership ecosystem includes related domains such as firstresponse.com and firstresponsecanada.ca. The website reflects a mature digital presence with moderate technical sophistication and marketing integration. Strategic observations include the need for enhanced privacy and security transparency to align with evolving compliance standards.

Security posture

The website demonstrates a moderate security maturity level. HTTPS is enabled, ensuring encrypted communications. However, the absence of security headers such as Content Security Policy, HSTS, and X-Frame-Options reduces defense-in-depth. No exposed sensitive data or vulnerable libraries were detected in the HTML content. The site lacks published security policies, incident response contacts, or vulnerability disclosure mechanisms, indicating gaps in security governance and transparency. Privacy compliance is limited, with no visible cookie consent or privacy policy pages, which may expose the business to regulatory risks under GDPR or similar frameworks. Incident response readiness and security culture indicators are not evident from the content. Overall, the security posture is functional but could be significantly improved by implementing best practices and compliance documentation.

Recommendations

  1. Implement comprehensive privacy and cookie policies with clear GDPR compliance and consent mechanisms.
  2. Add security headers such as Content Security Policy, HSTS, X-Frame-Options, and X-Content-Type-Options to enhance security posture.
  3. Publish a security policy and incident response contact information to improve transparency and trust.
  4. Introduce a vulnerability disclosure program or security.txt file to facilitate responsible reporting.
  5. Enhance accessibility features to meet compliance standards and improve user experience for all users.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Church & Dwight Co., Inc.
Description
First Response offers home pregnancy tests and fertility lubricant, plus fertility tips and online calculators for pregnancy planning.
Key services
Home pregnancy tests, Fertility lubricant, Pregnancy and fertility online calculators and tools, Educational resources and tips
Content quality
good
Branding
consistent

Technology

Stack
jQuery, Slick Carousel, FontAwesome, Google Fonts (Josefin Sans), MikMak Tag (marketing/tracking)
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
70/100
Good practices seen
  • HTTPS implied by URL scheme (https://)
  • No exposed sensitive data in HTML
  • No visible vulnerable libraries detected

Analytics and tracking

Tracking level
minimal
Privacy practices
poor

Advertising

Tracking pixels
MikMak
Marketing tools
MikMak
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges
  2. No privacy or cookie policy pages explicitly found
  3. No contact email addresses found, only a consumer relations phone number
  4. No forms detected on the homepage HTML content
  5. Social media links present but commented out in footer
  6. Use of modern front-end libraries and fonts
  7. Marketing/tracking via MikMak scripts detected
  8. No explicit security headers visible in HTML content
  9. No structured data (JSON-LD or Open Graph) found in HTML head
  10. Clear branding and consistent design
Technical notes

Notes

The website employs a modern front-end technology stack including jQuery, Slick Carousel for UI components, FontAwesome for icons, and Google Fonts for typography. Marketing and tracking are integrated via MikMak scripts. The site is mobile responsive with good navigation clarity and content relevance. No CMS or hosting provider details are explicitly detectable from the HTML content. Performance is moderate with asynchronous script loading and optimized image usage. Technical debt appears low, but opportunities exist to improve security headers and privacy compliance. The absence of structured data (JSON-LD or Open Graph) limits SEO potential. Overall, the technical infrastructure supports the business needs but could benefit from modernization in security and SEO practices.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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