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Security report for visualid.com

Visual ID · Retail · Ireland

Medium risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

61/100

Risk levelMedium

0–100, higher is better. How it is calculated

Visual ID is a specialized marketing solutions provider focused on multisite retail businesses, particularly grocery retailers. They offer a comprehensive marketing toolkit that includes digital signage, in-store radio, printed POS, and social media asset management, emphasizing brand consistency and legal compliance. Their market position is that of a trusted partner for retail businesses seeking to streamline and standardize their in-store marketing efforts across multiple locations. Technically, the website is built on Webflow with modern technologies such as jQuery, Google Tag Manager, and Iubenda for privacy compliance, demonstrating a mature digital infrastructure. Security-wise, the site enforces HTTPS, uses Friendly Captcha for bot protection, and displays ISO 27001 certification, indicating a strong commitment to information security. However, there is room for improvement in implementing security headers and publishing incident response information. Overall, the website is professional, well-structured, and compliant with GDPR and cookie regulations, reflecting a high level of business credibility and trustworthiness.

Scanned

NIS2 and GDPR posture

GDPR outside view
43/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

Need hands-on remediation? Email guard@offseq.com

Keep watching visualid.com

This scan found 16 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
60
Email security
90
DNS health
75
Network security
100
GDPR outside view
43
Average
61

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Visual ID operates in the retail marketing sector, targeting multisite retailers such as grocery stores, off-licences, and pharmacies. Their competitive advantage lies in providing a legally compliant, brand-consistent marketing toolkit that empowers local store teams with controlled customization capabilities. Revenue streams likely include subscription or licensing fees for their marketing toolkit and associated services like digital signage and in-store radio. The company maintains a strong partnership ecosystem, evidenced by client logos and social media presence. Their strategic focus on legal compliance and community building positions them well in a niche market. The presence of multiple office locations in Ireland, the UK, and the US suggests a medium-sized enterprise with international reach.

Security posture

The website demonstrates a good security maturity level with HTTPS enforced and ISO 27001 certification prominently displayed, indicating adherence to recognized information security standards. The use of cookie consent management via Iubenda and bot protection through Friendly Captcha further strengthens their security posture. No critical vulnerabilities or exposed sensitive data were detected in the HTML content. However, the absence of explicit security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options represents an area for enhancement. Additionally, no public incident response or security contact information was found, which could be improved to facilitate vulnerability reporting and incident management. Overall, the security culture appears proactive but could benefit from formalizing some best practices.

Recommendations

  1. Implement comprehensive security headers including CSP, HSTS, and X-Frame-Options to mitigate common web vulnerabilities.
  2. Publish an incident response page or provide a dedicated security contact email to improve vulnerability disclosure and incident handling.
  3. Regularly audit third-party scripts and libraries to ensure no vulnerable versions are in use.
  4. Enhance transparency around data retention policies related to analytics and marketing tracking.
  5. Consider adding a security.txt file to facilitate responsible vulnerability reporting.

Contact details published on the site

Addresses
Legal name
Visual ID
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Visual ID
Description
Visual ID helps retail businesses improve the quality and consistency of marketing across every store, offering digital signage, in-store radio, printed POS, and social media assets that build local community engagement while ensuring brand consistency and legal compliance.
Key services
Digital signage, In-store radio, Printed POS, Social media assets, Marketing toolkit, Relentless Support™
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow, jQuery, Iubenda cookie consent, Friendly Captcha, Google Tag Manager, AdRoll
Frameworks
Webflow CMS
Platforms
Webflow hosting
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner with granular controls
  • Use of Friendly Captcha for bot protection
  • ISO 27001 certification displayed

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
AdRoll
Tracking pixels
Google Analytics (via Google Tag Manager), AdRoll tracking
Marketing tools
Iubenda cookie consent, AdRoll
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Strong emphasis on legal compliance and brand consistency.
  3. Use of reputable third-party services for cookie consent and analytics.
  4. Clear contact information and multiple physical office locations.
  5. No signs of blocking or WAF interference.
  6. Security posture is good but could improve with explicit security headers and incident response info.
Technical notes

Notes

The website is built using Webflow CMS, leveraging modern front-end technologies such as jQuery and SVG graphics for a visually appealing and responsive design. It integrates third-party services including Iubenda for cookie and privacy management, Friendly Captcha for bot mitigation, Google Tag Manager for analytics, and AdRoll for advertising and retargeting. Hosting is provided via Webflow's CDN, contributing to fast load times and good performance. The site is mobile-optimized with responsive layouts and accessibility considerations. Technical debt appears minimal, with clean HTML and CSS. Opportunities for modernization include enhancing security headers and expanding accessibility features. The technical infrastructure supports the business model effectively, enabling scalable multisite marketing management.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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