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Security report for thefreshmarket.com

The Fresh Market, Inc. · Retail · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

The Fresh Market, Inc. operates a specialty grocery retail website focused on fresh, organic, and seasonal ingredients, offering convenient shopping options including curbside pickup, delivery, and in-store shopping. The company maintains a loyalty program and provides curated meal solutions, positioning itself as a premium fresh food retailer in the United States. The website is professionally designed with excellent content quality and clear navigation, targeting consumers seeking quality groceries and easy meal options. Technically, the website leverages modern web technologies such as Next.js and React, with integrations for payment processing (Stripe) and consent management (Osano). The site demonstrates good mobile optimization, accessibility, and SEO practices, though performance is moderate. Security posture is strong with HTTPS enforced and standard security headers present, but lacks a public security policy or vulnerability disclosure page. Privacy compliance is well addressed with a comprehensive privacy policy, cookie consent banner, and GDPR compliance indicators. Contact information is available via phone numbers and contact forms, though no direct company emails were found. The absence of WHOIS data reduces domain registration trust signals, but the website content and business presence strongly indicate legitimacy. Overall, The Fresh Market website is a secure, compliant, and professionally maintained retail platform with room for improvement in transparency around security policies and incident response readiness.

Scanned

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching thefreshmarket.com

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
100
Security headers
15
Email security
50
DNS health
85
Network security
100
GDPR outside view
58
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The Fresh Market holds a strong market position as a specialty grocery retailer emphasizing fresh and organic products. Its business model integrates physical stores with online ordering and delivery services, supported by a loyalty program to enhance customer retention. The company targets health-conscious consumers and families seeking convenient meal solutions. Partnerships with catering and job portals indicate a broad operational ecosystem. The website's content and marketing tools reflect a mature digital presence, supporting growth and customer engagement. Strategic observations include leveraging technology for seamless shopping experiences and expanding meal kit offerings to capture convenience-driven market segments.

Security posture

The website exhibits a mature security posture with HTTPS enforced and multiple security headers implemented, reducing common web vulnerabilities. The use of a consent management platform (Osano) indicates attention to privacy and regulatory compliance. However, the lack of a public security policy, incident response contact, or vulnerability disclosure reduces transparency and may hinder rapid incident communication. No exposed sensitive data or vulnerable libraries were detected in the analyzed content. The presence of multi-factor authentication options in account navigation suggests good internal security practices. Overall, the security maturity is good but could benefit from enhanced public-facing security documentation.

Recommendations

  1. Publish a dedicated security policy and incident response page to improve transparency and trust.
  2. Implement and publicize a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  3. Provide explicit contact information for a Data Protection Officer or security team to comply with privacy regulations.
  4. Regularly audit and update third-party scripts and libraries to mitigate potential vulnerabilities.
  5. Enhance data retention policy disclosures and user privacy controls to strengthen GDPR and CCPA compliance.

Contact details published on the site

Addresses
Legal name
The Fresh Market, Inc.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
The Fresh Market, Inc.
Description
The Fresh Market is a specialty grocery retailer offering fresh, organic, and seasonal ingredients, easy meals, and curated weekly features. They provide services including curbside pickup, delivery, and in-store shopping with a loyalty program.
Key services
In-store grocery shopping, Curbside pickup, Delivery, Loyalty program, Meal kits and prepared meals
Content quality
excellent
Branding
consistent

Technology

Stack
Next.js, React, jQuery, Slick Carousel, Stripe.js, Google Tag Manager, Osano CMP
Frameworks
Next.js
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent with opt-in/out
  • No exposed sensitive data in HTML
  • Use of multi-factor authentication link in account navigation

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
DoubleClick
Tracking pixels
Osano CMP
Marketing tools
Osano Consent Management Platform
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected
  2. Strong privacy and cookie consent mechanisms implemented
  3. WHOIS data unavailable, possibly due to privacy or recent registration
  4. Multiple external domains related to business operations and marketing
  5. Good use of modern web technologies and frameworks
  6. No visible security vulnerabilities or exposed sensitive data
  7. Comprehensive business and contact information available
  8. No public security policy or incident response information found
Technical notes

Notes

The Fresh Market website is built on a modern React/Next.js framework, ensuring server-side rendering and improved SEO. It integrates third-party libraries such as jQuery and Slick Carousel for UI components and Stripe.js for payment processing. The site uses Google Tag Manager for analytics and Osano for consent management, reflecting a mature marketing and compliance infrastructure. Performance is moderate, with potential optimization opportunities in script loading and asset management. Accessibility features are well implemented, supporting diverse user needs. No CMS was explicitly detected, suggesting a custom or headless CMS solution. Hosting details are not explicit but likely enterprise-grade given the scale and technology stack.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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