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Security report for theaflstore.com.au

The AFL Store · Retail · Australia

Medium risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

74/100

Risk levelMedium

0–100, higher is better. How it is calculated

The AFL Store is the official online retail platform for Australian Football League merchandise, targeting AFL fans and sports enthusiasts primarily in Australia. The website offers a comprehensive range of licensed AFL products, leveraging the Shopify e-commerce platform to provide a seamless shopping experience. The site is well-branded with consistent AFL imagery and messaging, positioning itself as a trusted source for official merchandise. Technically, the website employs modern web technologies including Shopify Liquid templates, JavaScript libraries for analytics and marketing (Google Tag Manager, Facebook Pixel, Smartlook), and third-party apps for wishlist and bundle management. The site is hosted on Shopify's infrastructure, ensuring reliable performance and scalability. Mobile optimization and SEO practices are adequately implemented, contributing to a positive user experience. From a security perspective, the site enforces HTTPS with strong SSL configuration and includes several security headers to protect users. The use of hCaptcha on forms adds a layer of bot protection. However, the absence of a publicly available security policy or incident response information suggests room for improvement in transparency and preparedness. Privacy compliance is well addressed with clear privacy and cookie policies and consent mechanisms. Overall, the AFL Store demonstrates a mature e-commerce presence with strong business credibility and a solid security posture. The domain uses privacy protection for WHOIS data, which is common and justified for commercial sites. Recommendations include publishing a dedicated security policy, enhancing accessibility features, and maintaining vigilance on third-party script security to further strengthen trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

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  • TLS certificates and expiry
  • DNS records
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  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
75
Email security
70
DNS health
65
Network security
100
GDPR outside view
58
Average
74

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The AFL Store operates as an essential retail entity within the Australian sports merchandise market, leveraging the official AFL brand to maintain a competitive advantage. Its business model centers on direct-to-consumer e-commerce sales of licensed products, supported by promotional bundles and marketing integrations. The target customer segment includes AFL fans, sports collectors, and gift buyers. The company benefits from strong brand recognition and official licensing, which supports market positioning as the primary source for AFL merchandise. The partnership ecosystem includes Shopify and various marketing and analytics service providers. Growth indicators include active use of bundle promotions and customer engagement tools. Strategic observations highlight the importance of maintaining brand trust and expanding digital marketing efforts.

Security posture

The AFL Store exhibits a good security maturity level with enforced HTTPS, comprehensive security headers, and bot protection via hCaptcha. No exposed sensitive data or vulnerable libraries were detected in the analyzed content. Privacy policies and cookie consent mechanisms align with GDPR requirements, indicating compliance awareness. However, the lack of a published security policy or incident response contact reduces transparency and may impact customer trust in security incident handling. The site uses multiple third-party scripts, which necessitates ongoing security audits to mitigate supply chain risks. Overall, the security posture is strong but could be enhanced by formalizing security governance documentation and incident response readiness.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and controls.
  2. Create and publicize an incident response contact or page to improve transparency.
  3. Enhance website accessibility to meet higher standards for all users.
  4. Regularly audit and update third-party scripts and integrations to prevent vulnerabilities.
  5. Implement ongoing security awareness and training for staff managing the website.

Contact details published on the site

Addresses
Legal name
Australian Football League
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
The AFL Store
Description
The AFL Store is your one stop shop for all your Official AFL Merchandise. Shop online today!
Key services
Official AFL merchandise sales, Online shopping, Merchandise bundles and promotions
Content quality
good
Branding
consistent

Technology

Stack
Shopify, JavaScript, Google Tag Manager, FastBundle, Swym Wishlist, Smartlook, hCaptcha
Frameworks
Shopify Liquid
Platforms
Shopify
Performance
fast
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of hCaptcha for forms
  • No exposed sensitive data in HTML
  • Security headers present

Analytics and tracking

Services
Google Analytics, Shopify Analytics, Smartlook
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Facebook Pixel, Shopify Pixel, Smartlook
Marketing tools
FastBundle, Swym Wishlist
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Official AFL merchandise e-commerce site
  2. Uses Shopify platform with multiple third-party integrations
  3. Comprehensive privacy and cookie policies present
  4. No WHOIS registrant data publicly available due to privacy protection
  5. No security policy or incident response page found
  6. Good security posture with HTTPS and security headers
  7. Moderate user tracking with analytics and marketing pixels
  8. No adult or questionable content detected
  9. No WAF or blocking detected, full site accessible
Technical notes

Notes

The website is built on the Shopify platform using Liquid templating and integrates multiple JavaScript libraries for analytics, marketing, and user experience enhancements. Performance is optimized with CDN usage and asynchronous script loading. The site is mobile responsive and includes SEO-friendly meta tags and Open Graph data. Accessibility features are basic but present. Technical debt appears low with modern frameworks and tools in use. Hosting on Shopify provides robust infrastructure but limits direct server control. Opportunities exist to improve accessibility and security documentation. Technical risks primarily relate to third-party script dependencies and the need for continuous monitoring.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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