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Security report for surewatertanks.com

Sure Water LLC · Retail · United States

Medium risk. 6 critical or high findings in GDPR outside view and SSL/TLS.

Security score

69/100

Risk levelMedium

0–100, higher is better. How it is calculated

Sure Water LLC operates an e-commerce website specializing in emergency water storage tanks primarily targeting homeowners and small businesses in the United States. The company leverages over three decades of industry experience to provide durable, certified plastic water tanks designed for emergency preparedness. The website is built on the Shopify platform, utilizing modern e-commerce technologies and integrations such as Facebook Pixel, Google Analytics, and Lucky Orange for marketing and analytics purposes. Despite the professional presentation and active sales presence, the absence of WHOIS registration data raises questions about domain legitimacy, although this may be due to privacy protections or technical issues. The site lacks explicit privacy and cookie policies, which could impact compliance with data protection regulations. Overall, the business appears credible with strong trust indicators including certifications and customer testimonials.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, YouTube, Google APIs

      What to do: Document all third-party data sharing in your privacy policy

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching surewatertanks.com

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
75
Email security
70
DNS health
75
Network security
100
GDPR outside view
35
Average
69

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company positions itself as a niche retailer in the emergency preparedness market, focusing on water storage solutions. Its business model is direct-to-consumer e-commerce with an affiliate program to expand reach. The website content and marketing efforts indicate a focus on quality and reliability, supported by certifications and customer feedback. The target market is geographically focused on the US, with no evidence of international expansion. The partnership with Refersion for affiliate marketing suggests a strategic approach to customer acquisition. The lack of detailed company registration or contact information online may limit transparency but does not necessarily indicate illegitimacy.

Security posture

The website enforces HTTPS and uses standard security practices for e-commerce platforms. However, it lacks visible security headers and does not provide public security policies or incident response contacts. The use of multiple third-party tracking and marketing scripts introduces moderate privacy risks. No vulnerabilities or exposed sensitive data were detected in the HTML content. The absence of a security.txt file or vulnerability disclosure policy limits the ability for external security researchers to report issues. Overall, the security posture is adequate for a small e-commerce site but could be improved with enhanced headers, privacy policies, and incident response transparency.

Recommendations

  1. Publish a comprehensive privacy policy and cookie policy with explicit user consent mechanisms to improve GDPR and CCPA compliance.
  2. Implement security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to enhance protection against common web attacks.
  3. Provide clear contact information for security incidents, including a security.txt file and an incident response email address.
  4. Verify and publish WHOIS registration data or ensure domain registration information is accessible to improve trust and legitimacy perception.
  5. Enhance accessibility features and conduct regular security audits to maintain compliance and protect customer data.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Sure Water LLC
Description
Sure Water LLC offers emergency water storage tanks designed for home water storage use, providing durable plastic tanks with accessories to keep families prepared.
Key services
Sale of plastic water storage tanks, Emergency preparedness water storage solutions, Customer support and FAQs, Affiliate program
Content quality
good
Branding
consistent

Technology

Stack
Shopify, JavaScript, Google Tag Manager, Facebook Pixel, Lucky Orange, Uppromote, Call for Price Shopify app, Code Black Belt Shipping Rates Calculator
Frameworks
Shopify Liquid, Shopify Debut theme
Platforms
Shopify e-commerce platform
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Use of Facebook Pixel and Google Analytics with async loading
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Facebook Pixel, Lucky Orange
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Facebook Pixel, Lucky Orange
Marketing tools
Uppromote, Call for Price Shopify app
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a Shopify-based e-commerce store selling emergency water storage tanks.
  2. No WHOIS registration data available, which is unusual for an active commercial site.
  3. No explicit privacy, cookie, or terms of service pages detected in the provided content.
  4. Multiple tracking and marketing scripts are used, including Facebook Pixel and Google Analytics.
  5. Site uses HTTPS with no visible security warnings.
  6. Contact information is limited to a newsletter subscription form; no direct emails or phone numbers found.
  7. Certifications and trust badges are prominently displayed.
  8. Social media presence includes Facebook and YouTube links.
  9. No security.txt or vulnerability disclosure information found.
  10. No evidence of WAF or content blocking.
Technical notes

Notes

The website is built on Shopify using the Debut theme, integrating multiple third-party marketing and analytics tools. The infrastructure relies on Shopify's CDN and hosting services, ensuring reliable performance and HTTPS encryption. JavaScript libraries and asynchronous loading optimize user experience and page load times. However, the site could benefit from improved accessibility compliance and SEO enhancements. The technical stack is modern and appropriate for the business size, with opportunities to reduce third-party script dependencies to improve privacy and performance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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