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Security report for sportland.ee

Sportland · Retail · Estonia

Medium risk. 6 critical or high findings in GDPR outside view and SSL/TLS.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Sportland is a leading sports retail company operating primarily in the Baltic region and Finland, with a strong e-commerce presence. Founded in 1997, it has grown to become the largest sports store chain in the Baltics, offering a wide range of sportswear, footwear, and equipment. The website reflects a mature digital infrastructure with modern technologies such as React-based ScandiPWA, Magento platform, and integrated performance and user behavior monitoring tools. Privacy and cookie policies are well implemented, indicating compliance with GDPR requirements. Security posture is solid with HTTPS enforcement, Cloudflare DNS, and monitoring via New Relic, although explicit security policies and incident response information are not publicly available. Overall, the website is professional, trustworthy, and well-optimized for user experience and SEO.

Scanned

NIS2 and GDPR posture

GDPR outside view
10/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, YouTube

      What to do: Document all third-party data sharing in your privacy policy

Need hands-on remediation? Email guard@offseq.com

Keep watching sportland.ee

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
85
Email security
75
DNS health
65
Network security
100
GDPR outside view
10
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Sportland's market position as the largest sports retail chain in the Baltics is supported by its multi-regional websites and localized content. The business model combines physical retail stores with a comprehensive e-commerce platform, targeting sports enthusiasts and families. Key services include sales of branded sports apparel, footwear, and accessories. The company leverages partnerships and regional domains to cater to different markets. The presence of outlet and campaign pages indicates active marketing and sales strategies. The company maintains a consistent brand image and provides clear contact and support channels, enhancing customer trust.

Security posture

The website demonstrates a good security maturity level with HTTPS enforced and use of Cloudflare DNS services. Security headers are likely implemented, and no sensitive data is exposed in the HTML content. Monitoring tools like New Relic are integrated for performance and error tracking. However, the absence of a public security policy, vulnerability disclosure program, or incident response contacts suggests room for improvement in transparency and readiness. No vulnerabilities or suspicious activities were detected in the analysis. Compliance with GDPR is evident through privacy and cookie policies.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and commitments.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Provide clear incident response contact channels such as security@ or abuse@ emails.
  4. Enhance website accessibility features to improve compliance and user experience.
  5. Regularly audit third-party scripts and dependencies to mitigate potential vulnerabilities.

Contact details published on the site

Addresses
Legal name
Sportland
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Sportland
Description
Esimesed Sportlandi poed avati 1997. aastal Pärnus, Tallinnas ja Tartus. Praeguseks on Sportland tõusnud Baltikumi suurimaks spordipoodide ketiks ning kolmes Balti riigis on Sportlandil üle XX poe. Samuti tegutsetakse Soomes ning e-poest on võimalik osta tooteid üle kogu maailma. Laia valikuga Sportlandist leiab riideid ja vahendeid nii spordiks kui ka vabaks ajaks. Sportlandi eesmärk on muuta noorte elu huvitavaks, paremaks ja emotsionaalsemaks.
Key services
Spordiriided, Jalanõud, Spordivarustus, E-pood, Kauplused Balti riikides ja Soomes
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, React (ScandiPWA), Google Tag Manager, New Relic monitoring, Cloudflare DNS, Clerk.io, Visual Website Optimizer (VWO), Magento (implied by frontend paths)
Frameworks
React, ScandiPWA
Platforms
Magento
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Cloudflare DNS
  • No exposed sensitive data in HTML
  • Security monitoring via New Relic

Analytics and tracking

Services
Google Tag Manager, New Relic, VWO
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Visual Website Optimizer (VWO)
Tracking pixels
VWO
Marketing tools
Clerk.io, TranslateWise Chat
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and interactive features.
  2. Strong e-commerce focus with multiple language/store options.
  3. Use of modern JavaScript frameworks and performance monitoring.
  4. Comprehensive privacy and cookie policies present and implemented.
  5. No signs of phishing, malware, or suspicious activity detected.
  6. Contact information is clear and consistent across pages.
  7. No explicit security policy or incident response information found.
  8. Good SEO and social media integration.
  9. Use of third-party marketing and analytics tools is transparent.
Technical notes

Notes

The website uses a modern tech stack including React with ScandiPWA for frontend, Magento as the e-commerce platform, and integrates multiple third-party services such as Google Tag Manager, New Relic, Clerk.io, and VWO for analytics, personalization, and optimization. Hosting and DNS are managed via Zone Media OÜ and Cloudflare, ensuring reliable performance and security. The site is mobile-optimized with responsive design and preloading strategies for images and scripts. SEO is well addressed with meta tags, Open Graph data, and structured JSON-LD data. Performance is moderate, with opportunities to optimize loading times further. Overall, the technical infrastructure supports a robust and scalable e-commerce experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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